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Use Of Social Media In Non Profit Organizations

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Using social media to support non-profit organizations.

Using social media to support non-profit organizations.

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  • Image from: http://engagedlearning.net/wp-content/uploads/2009/03/trad-netw-vs-social-netw3.png
  • Image from: http://darmano.typepad.com/logic_emotion/images/tipping.jpg
  • Transcript

    • 1. Use of Social Media in Non-Profit Organizations
      Stan Skrabut
    • 2. The use of social media is on the rise in comparison to traditional media methods.
    • 3. As non-profit leaders, you need to be aware of social media integration opportunities.
    • 4. Your potential volunteers and donors are using social media, you are missing engagement opportunities.
    • 5. You want to integrate social media strategies into your communication plan.
    • 6. I will show you a strategy for integrating social media into your current operations.
    • 7. Social media is an extension to traditional networking.
    • 8. Individuals across the spectrum are actively engaged in social media.
    • 9. There are 70 million videos on YouTube; 200 million Facebook users; 40 million LinkedIn users; 2.7 billion tweets to date.
    • 10. 75% of Internet users are between 18 and 54.
    • 11. 90% of consumers trust people they know personally and 70% trust opinions from other online consumers.
    • 12. Let’s explore why individuals are increasingly going to social media.
    • 13. Many people join social networks in order to reconnect with others.
    • 14. A number of individuals join networks to increase business connections.
    • 15. People are also using social media to stay informed.
    • 16. The challenge to implementing a good social media strategy is the number of applications.
    • 17. When it comes to building community the top sites are Facebook, MySpace, and Ning.
    • 18. With sites like YouTube, Flickr, and iTunes, you can distribute your message.
    • 19. Keeping your membership informed is essential; Twitter, blogs, and Facebook are useful tools.
    • 20. You are interested in utilizing social media methods but are they worth your time and energy; here are examples of non-profit organizations that are using social media.
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    • 34. Wyoming Wing
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    • 38. Now that you know more about social media, you need to understand how to develop a strategy for integrating it into your operations.
    • 39. I am going to recommend 4 top performers that can be integrated with each other.
    • 40. Use Twitter to broadcast your message to the world.
    • 41. Use Facebook to nurture your community of supporters.
    • 42. Use YouTube to share video content.
    • 43. Use LinkedIn to develop your professional network.
    • 44. Establish a communication plan to update your sites.
    • 45. Who are your audiences?
    • 46. How are you planning to communicate?
    • 47. When are you planning to communicate?
    • 48. What are you planning to communicate?
    • 49. How will you address feedback?
    • 50. Social media is a two-way conversation.
    • 51. Work to increase your network.
    • 52. Provide links from your various sites to other opportunities to connect with you.
    • 53. Encourage members to invite friends to be fans of your networking initiatives.
    • 54. All members of your organization need to assist in developing your social media strategy.
    • 55. You want to integrate social media strategies into your communication plan.
    • 56. Use of Social Media in Non-Profit Organizations
      Stan Skrabut

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