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Creating, Distributing, And Marketing Instructional Material
 

Creating, Distributing, And Marketing Instructional Material

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A presentation for Wyoming Cooperative Extension Service educators on methods for creating, distributing, and marketing their instructional materials. Explores social media methods for getting the ...

A presentation for Wyoming Cooperative Extension Service educators on methods for creating, distributing, and marketing their instructional materials. Explores social media methods for getting the word out far and wide.

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    Creating, Distributing, And Marketing Instructional Material Creating, Distributing, And Marketing Instructional Material Presentation Transcript

    • Creating, Distributing, and Marketing Instructional Material
      by Stan Skrabut
    • Throughout Wyoming, we have people interested in improving their livelihood.
    • You are the experts these individuals rely on to get information.
    • You spend a significant amount of time creating instructional material for distribution.
    • You want to get your instructional content out to the folks who need it most.
    • I am going to give ideas for creating and distributing engaging materials.
    • Let’s spend a few minutes talking about different ways of creating instructional content.
    • Have you ever thought about creating a video? A great way to show how to do something.
    • Camtasia is a tool for editing video, creating screencasts, and narrating PowerPoint to video.
    • Jing allows you to create short 5 minute screencasts.
    • CamStudio is similar to Camtasia only that it is free.
    • Perhaps creating an audio podcast would be a better way to get your message across.
    • Audacity is a powerful audio recording and editing tool.
    • You may be also looking for ways to spice up your documents.
    • PDFCreator is a print driver that will allow you to print any document to a PDF document.
    • Issuu is great site that allows you to convert a PDF to a flipbook document.
    • You can even convert your documents to the new Kindle or ebook format.
    • Once you have the materials, you need to have a way to distribute it.
    • Here are some different ways for distributing your newly created videos.
    • Youtube is king for distributing videos. 150,000 videos uploaded per day.
    • Create a regular video series to be distributed on iTunes.
    • Facebook is always a great way to share your videos, check out Dallas Mount’s example.
    • Here are some different ways to distribute audio podcasts.
    • iTunes is perhaps the best way to distribute your podcasts.
    • You can also distribute your podcasts through a Web site supported with RSS feeds.
    • There are companies who specialize in hosting podcasts, some are free.
    • Here are some ways to get mileage out of your documents
    • When you finish presenting a great PowerPoint, share it to the world with Slideshare.
    • Have you created a great handout and want to share it, put it on Scribd.
    • You can also post your documents to the Web for future reading.
    • Now that you have set up your distribution methods, you need to alert everyone they are available.
    • I am going to recommend 4 top performers that can be integrated with each other.
    • Use Twitter to broadcast your message to the world.
    • Use Facebook to nurture your community of supporters.
    • Use YouTube to share video content.
    • Use LinkedIn to develop your professional network.
    • Create an integrated presence to promote your educational materials.
    • Scribd, SlideShare, Youtube, and others will send an automatic feed to Twitter.
    • Display your professional uploads from Scribd, YouTube, and Slideshare to Facebook or LinkedIn
    • You can also provide links from your Web site to all of your other content material.
    • Work to increase your network.
    • Provide links from your various sites to other opportunities to connect with you.
    • Encourage members to invite friends to be fans of your networking initiatives.
    • Implementing a social media strategy is a function of all members of your organization.