Creating, Distributing, And Marketing Instructional Material


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A presentation for Wyoming Cooperative Extension Service educators on methods for creating, distributing, and marketing their instructional materials. Explores social media methods for getting the word out far and wide.

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Creating, Distributing, And Marketing Instructional Material

  1. 1. Creating, Distributing, and Marketing Instructional Material<br />by Stan Skrabut<br />
  2. 2. Throughout Wyoming, we have people interested in improving their livelihood.<br />
  3. 3. You are the experts these individuals rely on to get information.<br />
  4. 4. You spend a significant amount of time creating instructional material for distribution.<br />
  5. 5. You want to get your instructional content out to the folks who need it most.<br />
  6. 6. I am going to give ideas for creating and distributing engaging materials.<br />
  7. 7. Let’s spend a few minutes talking about different ways of creating instructional content.<br />
  8. 8. Have you ever thought about creating a video? A great way to show how to do something.<br />
  9. 9. Camtasia is a tool for editing video, creating screencasts, and narrating PowerPoint to video.<br />
  10. 10. Jing allows you to create short 5 minute screencasts.<br />
  11. 11. CamStudio is similar to Camtasia only that it is free.<br />
  12. 12. Perhaps creating an audio podcast would be a better way to get your message across.<br />
  13. 13. Audacity is a powerful audio recording and editing tool.<br />
  14. 14. You may be also looking for ways to spice up your documents.<br />
  15. 15. PDFCreator is a print driver that will allow you to print any document to a PDF document.<br />
  16. 16. Issuu is great site that allows you to convert a PDF to a flipbook document.<br />
  17. 17. You can even convert your documents to the new Kindle or ebook format.<br />
  18. 18. Once you have the materials, you need to have a way to distribute it.<br />
  19. 19. Here are some different ways for distributing your newly created videos.<br />
  20. 20. Youtube is king for distributing videos. 150,000 videos uploaded per day.<br />
  21. 21. Create a regular video series to be distributed on iTunes.<br />
  22. 22. Facebook is always a great way to share your videos, check out Dallas Mount’s example.<br />
  23. 23. Here are some different ways to distribute audio podcasts.<br />
  24. 24. iTunes is perhaps the best way to distribute your podcasts.<br />
  25. 25. You can also distribute your podcasts through a Web site supported with RSS feeds.<br />
  26. 26. There are companies who specialize in hosting podcasts, some are free.<br />
  27. 27. Here are some ways to get mileage out of your documents<br />
  28. 28. When you finish presenting a great PowerPoint, share it to the world with Slideshare.<br />
  29. 29. Have you created a great handout and want to share it, put it on Scribd.<br />
  30. 30. You can also post your documents to the Web for future reading.<br />
  31. 31. Now that you have set up your distribution methods, you need to alert everyone they are available.<br />
  32. 32. I am going to recommend 4 top performers that can be integrated with each other.<br />
  33. 33. Use Twitter to broadcast your message to the world.<br />
  34. 34. Use Facebook to nurture your community of supporters.<br />
  35. 35. Use YouTube to share video content.<br />
  36. 36. Use LinkedIn to develop your professional network.<br />
  37. 37. Create an integrated presence to promote your educational materials.<br />
  38. 38. Scribd, SlideShare, Youtube, and others will send an automatic feed to Twitter.<br />
  39. 39. Display your professional uploads from Scribd, YouTube, and Slideshare to Facebook or LinkedIn<br />
  40. 40. You can also provide links from your Web site to all of your other content material.<br />
  41. 41. Work to increase your network.<br />
  42. 42. Provide links from your various sites to other opportunities to connect with you.<br />
  43. 43. Encourage members to invite friends to be fans of your networking initiatives.<br />
  44. 44. Implementing a social media strategy is a function of all members of your organization.<br />
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