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  • 1. BRAND AUDIT REPORT 2012Submitted To: Sir Goher RazaSubmitted by:Sagar Paryani andSarah khan ChandioDated: 15-12-2012By BBA-7 1
  • 2. TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2CHAPTER 1 BRAND INVENTORY1.1 INTRODUCTION ........................................................................................................... ...31.2 BRAND ELEMENTS ......................................................................................................... 41.3 MARKET SEGMENTATION...........................................................................................51.4 SUPPORTED MARKET PROGRAMS..........................................................................5-61.5 POPS AND PODS............................................................................................................... ..71.6 BRAND MANTRA......................................................................................................... …..71.7 BRAND PORTFOLIO..........................................................................................................71.8: Organizational culture and people development.................................................... 8CHAPTER 2 BRAND EXPLORATORY 2.1: Brand Attributes.............................................................................................................92.2 Coke Brand Knowledge............................................................................................102.3:Brand Association ..................................................................................................... 112.4: PROMISE OF COKE........................................................................................... 122.5:Pricing............................................................................................................................. 122.6:PROMOTION STRATEGIES............................................................................ 122.7: Coca-Cola social CRM strategy:..................................................................... 132.8: Competitor Analysis................................................................................................. 132.9: CBBE PYRAMID:................................................................................................ ......... 142.10:Recommendation: ................................................................................................... 15 2
  • 3. The objective of Coca Cola brand audit is to week and topics related to the brandrelate the theoretical approaches with management course only. The onlinepractical life example and mainly to come to research approach is used to gatherknow about the inventory and exploratory information about the brand to do auditexpects of Coca Cola brand. The scope is through different websites.limited to the 3000 words, time limit of one1.1: IntroductionCoca-Cola is a carbonated soft drink sold in Diet Coke, with others including Caffeine-stores, restaurants and vending machines Free Coca-Cola, Diet Coke Caffeine-Free,globally. The Coca-Cola Company claims Coca-Cola Cherry, Coca-Cola Zero, Coca-that the beverage is sold in more than 200 Cola Vanilla, and special editions withcountries. It is produced by The Coca-ColaCompany in Atlanta, Georgia, and is oftenreferred to simply as Coke or (in Europeanand American countries) as cola, pop, or insome parts of the U.S., soda. Originallyintended as a patent medicine when it wasinvented in the late 19th century by JohnPemberton, Coca-Cola was bought out bybusinessman As a Griggs Candler, whosemarketing tactics led Coke to its dominanceof the world soft-drink market throughout lemon, lime or coffee.the 20th century. The company producesconcentrate, which is then sold to licensed Coca-Cola is the worlds most recognizedCoca-Cola bottlers throughout the world. brand and now anchors a portfolio of moreThe Coca-Cola Company has, on occasion, than 500 brands and more than 3,500 beverages. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the best known products in the world.It was created in Atlanta, Georgia, by Dr. John S. Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today, you can find Coke in every part of the world.1.6 billion servingsintroduced other cola drinks under the Coke per day. In 2009, 9.8 billion cases of theirbrand name. The most common of these is flagship brand were sold worldwide. 3
  • 4. purpose to do so is to keep their customers involve with brand. Its distribution1.2: Brand elements channelsCoca cola`s Brand elements played a vital DISTRIBUTION CHANNELS:role behind enhancing its brand awareness.Coca cola is the top brand. Coca Cola`s Coca Cola Company makes two types of sellingbrand name is most recognized among Direct sellingcustomers which was proved by the research Indirect sellingdone in last July reported onhttp://www.interbrand.com/en/best-global- Direct Sellingbrands/2012/Coca-Cola , according to that In direct selling they supply their products inthe most recognized brand about 90% was shops by using their own transports. In this typecoca cola. The survey was taken from USA, of selling company have more profit margin.Canada, UK, France, Germany andAustralia. Red text Coca cola written logois very famous and most recognized in worddue to its strong brand awareness and globalviewership because of sponsoring Olympics.There have been some variations in logomostly just in the change of front style. Ithas been using slogans since1986 till today.They have been using many slogans with thepassing of times and differently in different Indirect Sellingcountries such as America Australia/NewZealand Spain India Indonesia Japan They deal with many whole sellers and agenciesPakistan, Philippines, Poland, Russia shown to cover all areas globally. To assure theirin appendix. Where as its packaging has customers for availability of coca cola products, as their products are sold in 200 countries withalso helped in increasing its brand awareness the consumption of 1.8 billon coke products perdue to its being convenient to shelf keeping day.and placing in freezers etc. Its availability indifferent sizes has increased its ease to Facilitating the product by infrastructureaccess and availability’s much it seen as For providingmuch it increases its awareness. Coca cola their product inhas been heavily implementing good mannerdigitalization keeping in view the need of company hascustomers and today’s word trends by being providedavailable on social networking websites and infrastructureby having their own official websites. The these includes: 4
  • 5. •Vizi cooler •Display racks•Freezers •Free empty bottles and shells for bottles1.3: Marketing segmentationThere are four broad ways which Coca Cola can segment its market: 1. -Mass marketing 2. -Differentiated marketing 3. -Niche marketingThe most apparent method used by Coca Cola is with no doubt the differentiated marketing method asCoke satisfies a range of different markets. Diet coke satisfies the weight consciousness, weather regularcoke, sprite, fanta the average human, coffee, iced tea etc. Each group of beverages satisfies a particulargroup of people1.4: Support marketing Programs: 5
  • 6. 6
  • 7. 1.5: Points-of-difference: Points-of-parity Distinctive taste profile Contemporary, up-to-date Optimistic view of life Refreshing flavor Classic, iconic symbolism & Beverages category imagery. Emotional bond with customer1.6: Brand mantraBrand Name Emotional Descriptive Functional Modifier Modifier Benefit Fun Family and Beverages friends1.7: Brand Portfolio: carbonated drinks soft drinks diet carbonated drinks frozen beverages fruit juices juices fruit smoothiescoca cola fruit tea coffe Tea/ Coffee coffe drink menral water water enhanced water sports drinks energy drinks other drinks 7 mixers
  • 8. 1.8: Organizational culture and people skills and abilities that enable employees to successfully achieve their annual objectives. Indevelopment their company performance is monitored andThey attract and retain best employees who will measured through seven key achievement areas.responsibly and successfully complete their These are management, business/financial,tasks, while encouraging and developing their people development, leadership, relationship,innovative and creative approach towards growth and innovations and corporate and socialbusiness. They do this by motivating and responsibility.rewarding them. The key for development of aquality motivation and rewarding system is to Trainingsunderstand their employees needs. In Coca-Cola Following the performance appraisals andHBC Hrvatska, they regularly conduct defined development needs of the employees,quantitative and qualitative research on the Training and Development departmentemployee satisfaction. Based on the results, they organizes relevant training and developmentdevelop action plans for further improvements programs. With approximately forty trainers,of their motivation and rewarding system. They their major focus is on internal trainings. A partfurther adjust their system to current trends in of those programs is delivered in their company,the economy, the industry branch, our while some are organized within their Group,companys strategic plan, their department goals, outside Croatia. They also train and developand goals of individuals. They differentiate their employees through external programs, infinancial and non-financial incentives. Their cooperation with national and internationalfinancial incentives include rewards for companies that have proven high quality in theirinnovative solutions, rewards for employees of services.the quarter based on their achievements, annualand quarterly incentives for the realization of Employmentgoals. Amongst Coca-Colas very powerful non-financial motivational incentives there are The selection of employees (the so-calledpersonal development, the chance to achieve full selection process) in Coca-Cola HBC Hrvatskapotential, and the chance to be promoted. They d.o.o. consists of two basic parts:are very proud of encouraging internalpromotions, education, recognitions, Psychological testing: Psychological tests are aachievements, challenges and responsibility, verified, objective and reliable measuringwhile also providing additional benefits for their instrument that foresees the most probableemployees. behaviors of a person in future business related situations. The aim of this kind of tests is to getPerformance Management an objective insight into the character traits of a candidate that are important for successfulCoca-Cola HBC Hrvatska d.o.o. focuses on completion of tasks at their future work place.achieving results. Therefore it is important that Special preparations are not required for thetheir employees know exactly and clearly what testing; it is just important that they arriveis expected from them. Expectations of relaxed and rested.employees are clearly defined throughperformance standards, and required knowledge, 8
  • 9. Selection interview: If they meet all Valuesrequirements for the vacant position, after thepsychological testing, a selection interview will Leadership : The courage to shape afollow. They might be invited to more than one better futureinterview, depending on the position they are Collaboration : Leverage collectivehiring for. The aim of the selection interview is geniusmutual introduction of the candidate and the Integrity : Be realemployer, whereby the employer assesses the Accountability : If it is to be, its up tocandidates motivation, their competences and mepossible contributions to the company. Passion : Committed in heart and mindTherefore, be open and self-confident; show that Diversity : As inclusive as our brandsyou are aware of your advantages and fields for Quality : What we do, we do wellimprovement, while expressing your level ofmotivation for the job.Chapter 22.1: Brand AttributesCore Attributes Great Tasting Extended Attributes Very Refreshing Has an Unforgettable Taste Thirst Quenching Revitalizes High Quality(ingredients and production process) Enjoyment Worth What it Costs Good to Drink With Family and Friends Goes Well With Meals and Snacks Is Recognized as the Best Soft Drink 9
  • 10. 2.2: Coke Brand Knowledge Brand Awareness Brand ImageMost Recognized Brand fun, unique flavor, emotional bound,July survey results: 90% brand awareness evolving, innovation, digital,(UK, US, Canada, France, Germany, Australia) flexible, adapting local markets and areas without diminishing its legacyFacebook likes 55,738,549 refreshment, freedom, chill out,Twitter followers 54,406 youth, unities generation and globalGoogle plus Items 135 joining, family life experience, senselikedin.com 138,109. of community.YouTube views 1,913,995Flicker photos 24,919 10
  • 11. 2.3:Brand AssociationFun family emotional bond global joining Innovation unique flavorFlexible Adoptable Freedom Sharing Happiness Unities Generations Coke culture Refreshment Music Olympics style statement youth Top Brand Celebration Gathering moms 11
  • 12. 2.4: PROMISE OF COKEThe basic positioning of their business is simple, solid and timeless. “When we bring refreshment, value,joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to theowners of our business”.2.5:PricingDifferent Price in Different Seasons Sometimes Coca Cola Company changes their product pricesaccording to the season. Summer is supposed to be a good season for beverage industry in world, so inwinter they reduce their prices to maintain their sales and profit. But normally they reduce the prices oftheir pet bottles or 1 litter glass bottle. sports events and other extra curriculum2.6: PROMOTION STRATEGIES activities for getting market share.Getting shelves UTC SchemeThey gets or purchase shelves in big UTC mean under the crown scheme, coca coladepartmental stores and display their products in often do this type of scheme and they offer verythat shelves in that style which show their handy prizes in it. Like once they offer bicycles,product more clear and more attractive for the caps, tv sets, t-shirts, watches, cash prizes etc.consumers. This scheme is very much popular amongEye Catching Position children.Salesman of the coca cola company positions Trade Promotiontheir freezers and their products in eye- catching Coca cola company do agreements with a shoppositions. Normally they keep their freezers near keepers and stores to exclusive sale in thosethe entrance of the stores. stores. Those stores are called as KEY accountsSale Promotion in their local language. Coke also invest heavy budget on these stores and offers them freeCompany also do sponsorships with different samples and free bottles and some time cashcollege and school’s cafes and sponsors their incentives. 12
  • 13. 2.7: Coca-Cola social CRM strategy: Coca-Cola Loves Its Fans In order to 2. That they can be informed via the social maintain relation with their customer, coca network tools provided of the existence cola offers coke solution on their website to of their group - in addition to their own appeal to the retailers that sell coke normal communications channels. products. There are link such as better 3. That they will find what actually they beverage marketing, crew programs and are providing to be enough interest to make their community a regular stop innovation and insight. Coca cola has not when they are logged in to their social lost touch with customer, because they networks accounts. have been able to change with the time 4. That the customers will opt in to being after evaluating feedback and listening to updated about the continuing activities their customer. Coke knows that people of their community. and trends change and they should be able 5. That they have no objection to to adjust to future demands. Facebook & other social networks owning the knowledge of their On the simplest level, by creating a activities in their group as an asset and Facebook & other social networks group for as part of their Facebook & other social their organization, they are banking on a networks "customer record" also number of things: known as their profile. 1. Their customers actually use Facebook & other social networks. 2.8: Competitor Analysis COCA COLA PEPSIBrand value 77839$m 16594$mBrand Ranking #1 #22Brand Portfolio Soft drinks, juices, water, coffee, tea, Soft drinks, cereals, sports energy drinks, Mixers, energy drinks, sports drinks, snacks smoothies.Brand image Youth, music, sports, high energy, Fun, family, gathering, happiness, sense of community, global joiningYears in market 1886 (126) 1898 (114)logo text Universe reflecting 13
  • 14. 2.9: CBBE PYRAMID: Customer -Based Brand Equity Model. Resonance loyal customers, sense of community, active customer involvement Judgments FeelingsCustomer acceptance most recognized brand, fun, happiness, top brand, unique flavor sharing, unity, fun, innovative celebration, family and friends gatherings, social approval, style Statement, warmth, refreshment Performance Imagery Energizer (caffeine, juices) , energetic, sharing happiness, fun, healthy (water, juice), stylish, flavor, celebration, unities generation and global refreshing joining(coke lovers), sense of community, , Family orientation, youth, moms, cool Salience Beverages, most recognized brand, energy, flavor, sense of community, happiness The customer based brand equity of coca cola reflects the performance of coca cola and the performance of all the brand elements, marketing campaigns, CRM strategies even every strategy and actions of company`s effect in building brand equity. The pyramid reflects that coca cola has resonate nearly everywhere as its brand promise of fun, refreshment and freedom. It has successfully maintained its brand awareness since 1986 with the help of all above mentioned strategies at the stage of salience in its beverage category. Its performance and strong unique favorable associations have helped the brand to have strong image and customers judgments and feelings towards it. Therefore it is enjoying the loyalty of large market share and the position at top in market. It reinforces its deep customer connection with brand. 14
  • 15. 2.10: Recommendation:Coca Cola is a top brand, and globally operating company. Being a student of brand managementunder graduation some recommendation suggested are written below, Rethink about distribution strategy of brands other then Cola. It is available everywhere but not all the products of Coca Cola are easily available. To extend their brand in deferent categories other than beverages. To continue putting same level of efforts for maintaining their position in market.References:http://www.scribd.com/doc/17674265/Brand-Audit-of-PEPSIhttp://www.coca-colacompany.com/http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.phphttp://www.pepsico.com/Brands.htmlhttp://www.coca-colahellenic.com/aboutus/productportfolio/http://www.cokecce.com/corporate-responsibility-sustainability/product-portfoliohttp://cargocollective.com/Coca-cola/Product-Linehttp://www.coca-colacompany.com/brands/allhttp://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.phphttp://www.interbrand.com/en/best-global-brands/2012/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Cola_slogans 15
  • 16. AppendexSlogans, 1886 - 2011 in America1886 - Drink Coca-Cola. 1941 - Coca-Cola is Coke!1904 - Delicious and refreshing. 1942 - The only thing like Coca-Cola is Coca-Cola itself.1905 - Coca-Cola revives and sustains. 1944 - How about a Coke?1906 - The great national temperancebeverage. 1945 - Coke means Coca-Cola.1908 - Good til the last drop 1945 - Passport to refreshment.1917 - Three million a day. 1947 - Coke knows no season.1922 - Thirst knows no season. 1948 - Where theres Coke theres hospitality.1923 - Enjoy life. 1949 - Coca-Cola ... along the highway to1924 - Refresh yourself. anywhere.1925 - Six million a day. 1952 - What you want is a Coke.1926 - It had to be good to get where it is. 1954 - For people on the go.1927 - Pure as Sunlight 1956 - Coca-Cola ... makes good things taste better.1927 - Around the corner from anywhere. 1957 - The sign of good taste.1928 - Coca-Cola ... pure drink of naturalflavors. 1958 - The Cold, Crisp Taste of Coke1929 - The pause that refreshes. 1959 - Be really refreshed.1932 - Ice-cold sunshine. 1963 - Things go better with Coke.1937 - Americas favorite moment. 1966 - Coke ... after Coke ... after Coke.1938 - The best friend thirst ever had. 1969 - Its the real thing.1938 - Thirst asks nothing more. 1971 - Id like to buy the world a Coke. (basis for the song Id Like to Teach the1939 - Coca-Cola goes along. World to Sing)1939 - Coca-Cola has the taste thirst goes 1974 - Look for the real things.for. 1976 - Coke adds life.1939 - Whoever you are, whatever you do,wherever you may be, when you think of 1979 - Have a Coke and arefreshment, think of ice cold Coca-Cola. 1982 - Coke is it! 16
  • 17. 1985 - Americas Real Choice "You Cant Beat the Feeling" (1987)1986 - Red White & You (for Coca- "Live on the Coke side of life" (2008)Cola Classic) "Real taste. Uplifting refreshment" (2009)1986 - Catch the Wave (for New Coke) "Open Happiness" (2011)1989 - Cant Beat the Feeling. (also used inthe UK) "Share A Coke" (2011)1991 - Cant Beat the Real Thing. (for Coca- SpainCola Classic) 1886: «Disfrute Coca-Cola».(Enjoy Coca-1993 - Always Coca-Cola. Cola)2000 - Enjoy. 1929: «La pausa que refresca». (The Break That Refreshes)2001 - Life tastes good. (also used in theUK) 1959: «Coca-Cola refresca mejor». (Coca- Cola refreshes better)2003 - Real. 1963: «Todo va mejor con Coca-Cola».2005 - Make It Real. (Everything goes Better with Coke)2006 - The Coke Side of Life (used also in 1970: «El sabor de la vida» (Spain) (Thethe UK) Flavor of Life)2007 - Live on the Coke Side of Life (also 1976: «Coca-Cola da más vida». (Cokeused in the UK) Adds Life)2008 - love it light (also used in the UK) 1982: «Coca-Cola es así» (Spain) (Coke Is It)2009 - Open Happiness 1987: «Sensación de vivir» (Spain) (You2010 - Twist The Cap To Refreshment Can’t Beat the Feeling)2011 - Life Begins Here 1993: «Siempre Coca-Cola» (Always Coca- Cola)2012 - Enjoy Coca Cola 2000: «Vívela» (Spain and Mexico) (Live It)Australia/New Zealand 2001: «La vida sabe bien» (Spain) (Life"Be really refreshed" (1961) Tastes Good)"Things go better with Coke" (1964) 2003: «Coca-Cola, de verdad». (Coca-Cola,"Its the real thing" (1972) Truly)"Coke adds life" (1977) 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)"Smile. Coke adds life" (1980) 2008: Desde 1886 repartiendo felicidad"Coke is it!" (1982) (Spain). (Spreading Happiness since 1886) 17
  • 18. 2008: «El lado Coca-Cola de la vida» (Spain 1991 - さわやかになるひととき。 (Makeand Latin America) (The Coke Side of Life) a refreshing moment.)2009: «Destapa la felicidad» (Spain) (Open 1993 - Always Coca-ColaHappiness) 2000 - EnjoyIndia 2001 - No Reason" मतलब Coca-Cola!" ("Cold meansCoca-Cola!") (2000s) 2004 - Special Magic" सर " ("Drink with pride") 2007 - The Coke Side of Life" , - Pakistanenjoy!" ("Whatever you wish will come "Dill Hai To Mango Aur" ("if you have atrue, enjoy Coca-Cola!") heart ask for more") (2000s)"Burrrrrrrrr" ("Refreshment" )(2011) "Khulein Khushian"("Open Happiness")"Open Happiness (2012) "Kha Le Pee Le Jee Le" ("eat drink live")Indonesia "‫"( "خو ش یاں ک ھ ل یں ک ر جل مل‬Open"Minumlah Coca-Cola" (1990) (Drink Coca- Happiness together") (for Ramadan 2011)Cola) Philippines"Semangat Coca-Cola" (2000) (Spirit ofCoca-Cola) 1912 - Drink Coca Cola Philippines"Segarnya Mantap" (2002) (Feel Refreshed) 1977 - Coke Adds Life"Hidup ala Coca-Cola" (2007) (Life ala 1983 - Coke Is It!Coca-Cola) 1989 - Cant Beat The Feeling Coke"Brrr... Hidup ala Coca-Cola" (2009) (Brr... PhilippinesLife ala Coca-Cola) 1991 - Coca Cola Is It!"Buka Coca-Cola, Buka semangat baru" 1993 - Always Coca Cola Philippines(2010) (Open Coca-Cola, Start a new spirit) 2004 - Coke Ko To!Japan 2005 - Kasama Ka Coke!1962 - スカッとさわやかコカ・コーラ(Sparkling and refreshing C 2008 - Buhay Coke Buksan Mo!1976 - Come on in. (Drink) Coke. 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!1980 - Yes Coke Yes 2010 - Open Happiness Coke Philippines1987 - I feel Coke. 2011 - Coke Mismo! 18
  • 19. 2012 - 100 Taon Na Saya Sa Coke! 2006 - 2008 Ber život s radostí ("Enjoy life with happiness")2012 - Salamat Sa Saya Ng 100 ChristmasCoke! 2009 - 2012 Radost otevřít ("Open Happiness")Poland Coca-Cola Cherry"Coca-Cola. To jest to!" - AgnieszkaOsieckas slogan ("Coca-Cola. This is it!") 1996 - Žij jinak! ("Live differently!")(1971) Coca-Cola Light"Zawsze Coca-Cola" (1992) 1995 - Osvěžení, jaké jste ještě nezažili!"Coca-Cola: co za radość" (2000) - created ("Refreshment you have yet to experience!")by professor Jerzy Bralczyk, authority inlinguistics. 1998 - Už pro ten pocit ("Just for the feeling")Russia 2006 - Neodolatelná chuť ("Irresistible"Всегда Coca-Cola" (1993–2009, "Always taste")Coca-Cola") Coca-Cola Zero"Coca-Cola идет в дом!" (2010, "Coca-Colais going to the house!") 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")Czech Republic 2012 - Pravá chuť. Nula cukru. Je to možné?Coca-Cola ("Real taste. Zero sugar. Possible?")1990 - Coca-Cola je to pravé! ("The Real [edit]ChristmasThing!") 1996 - Coca-Cola, to pravé Vánoční1997 - Coca-Cola je k jídlu to pravé ("Coca- osvěžení ("Coca-Cola, the real ChristmasCola Is Good With Food") refreshment")1997 - Vždy Coca-Cola ("Always Coca- 1997 - To pravé Vánoční osvěžení! ("TheCola") real Christmas refreshment")1998 - Žízeň uhasí, mysl osvěží ("Quenches 2001 - Vychutnejte si to pravé Vánočníthirst, refresh osvěžení ("Enjoy the real Christmas refreshment")2000 - 2002 Vychutnejte si! ("Enjoy!") 2003 - To pravé Vánoční osvěžení ("The2002 - Chuť, kterou miluje celý svět ("A real Christmas refreshment")taste the whole world loves") 2007 - Podělte se o kouzlo Vánoc ("Pass On2003 - Chihuahua! Spolu na jedné vlně! The Christmas Spirit")("Chihuahua! Together on one wave!") 2008 - Vánoce s chutí ("Christmas with2004 - Vždy osvěží ("Always Refreshes") taste") 19
  • 20. Special Arwa1994 - Všechny jsou teď Jo-Jo ("All of them Ayatakaare Yo-yo") Aybal-Kin1996 - Celosvětový Olympijský partner("World partner of the Olympics") Bacardi Mixers *1997 - Překvapení pod každým víčkem Bacardi Premium Mixers *"(Surprise under every cap") Bankia1999 - Osvěž se a vyhraj! ("Refresh yourselfand win!") Barbican2002 - 2003 Osvěž se na Ex! ("Refresh Barqsyourself in one shot”)COCA COLA product list BarrilitosAgua de Taxco BatteryAli Bbaeonal SuAlmdudler BebereAlpina BenedictinoAmbasa BeverlyAmeyal BeviAmorino BiboAndina BimboAndina Frut Bimbo BreakAndina Nectar Birds NestApollinaris BistraAquabona BistroneAquapure Bitter RossoAquarius BjareAquarius Spring! BlackFireAquavalue BlaK 20
  • 21. Boga CapriceBonaqua/BonaQa CariocaBong Pyoung CarlsbergBotaniq 1QQ Carlsberg Onside SportBotany Carlysle FarmBPM CascalBrazzi CepitaBright And Early ChamBrisa ChaonBrisa Gas ChaqwaBrisa Spa CharruaBu Chaudfontaineburn CheersBuyulu Bohca cherry Cokecaffeine free Barqs Chinottocaffeine free Coca-Cola Chinotto Lightcaffeine free Coke light/Diet Coke Chippewacaffeine free Diet Coke ChivalryCalpis CielCalypso CitraCampbells ClubCanada Dry Coca-ColaCannings Coca-Cola FreestyleCappy Coca-Cola lightCappy Pulpy Coca-Cola Zero 21
  • 22. Coco Palm diet AlmdudlerCocoteen diet Andina Frut/Andina Frut LightCombi diet Andina Nectar/Andina Nectar LtCountry Club diet BarqsCreamy diet Canada DryCresta Diet cherry CokeCristal Diet CokeCrush Diet Coke/Coca-Cola lightCrushed Diet Coke/Coca-Cola light with LemonCrusta Diet Coke/Coca-Cola light with LimeCrystal Diet Coke with LimeCumberland Gap diet CrushDA diet Dr PepperDamla diet FantaDamla Minera diet Inca KolaDANNON * diet Kia OraDASANI diet Kinley CSDDel Prado diet LiftDel Valle diet LiltDel Valle Frut diet Mello Yello/Mello Yello ZeroDel Valle Kapo diet Mezzo MixDel Valle Mais diet Nestea - Nestea lightDel Valle Mais Light Diet NESTEA *Delaware Punch diet Oasisdiet A&W diet Quatro/Quatro light 22
  • 23. diet Schweppes Far Coastdiet Sport Feliciadiet Tai Finleydiet Vanilla Coke FioravantiDisney Xtreme Coolers Five AliveDo You Have Flavor RageDobriy Florida 7Dogadan Fonte IjuiDogadan Plus Frazer & NeaveDorna FrescaDOro Fresca OneDr. Pepper FrescolitaDr Pepper FreskytaE2 FresteaEight O Clock FriolinEight O Clock Funchum FriscoEight O Clock ImmunoActive FrugosEpika FruitiaEscuis FruitopiaEstrella Azul FruktimeEva FrutierEvian FrutsiExcellade FUZEFakher FUZE TEAFanta Georgia 23
  • 24. Georgia Gold Haniglacéau smartwater Hatidarglacéau vitaminwater Hawaiglacéau vitaminwater 10 Healthworksglacéau vitaminwater zero Heppingerglacéau vitaminwater Hi-Cglacéau vitaminwater zero Hi SpotGladiator HitGold Peak HonestGold Spot Honest TeaGolden Crush Hot PointGolden Drop HuangGood Morning I LohasGoombay Ice DewGoongbi Ice Dew 3+Goongbi Momegeoun Ice Tea LeaoGosohan Illy *Gosohan Achim Inca KolaGoulburn Valley InnocentGoulburn Valley Dairy Izvorul AlbGuarana Jesus Java MonsterGuarapan Jaz ColaGwailchon JerichoH2OK Jet TonicHajime Jolly Juice 24
  • 25. Joy KuliJoya La JollaJuan Valdez La VueltaJust Juice Lacti DeliKamjiki LanitisKani Lanitis ExtraKapo Lanitis FunKaradameguricha Leao Green TeaKeri Leao Guarana PowerKeunjib Sikhye Less is MoreKia Ora LezzKildevaeld LiftKilimanjaro Lift PlusKin LiliaKist LiltKiwi Blue LimcaKochakaden LimeliteKola Inglesa LimonadeKrest LinnuseKristal LionKropla Beskidu MaazaKrushka & Bochka MadoKrystal Magdalenen BrunnenKuat Magic SummerKuat Light Malvern 25
  • 26. Manantial Minute Maid Soft DrinkMarocha MireilleMaster Chill MomegeounMaster Pour MoneMatte Leao MonsterMatusov Pramen Mori No MizudayoriMazoe MotherMcCafe Moya SemyaMcFruit Pibb XtraMello MultivitaMello Yello MundetMelonec NadaMer NagomiMezzo Mix NaluMiami Namthip WaterMickey Mouse NaturaquaMigoro-Nomigoro Natures OwnMineragua NESTEA *Minute Maid NESTEA COOL *Minute Maid 10 Score V Nestea VitaoMinute Maid Enhanced NestleMinute Maid Juices To Go NevadaMinute Maid Nutri Boost NeverfailMinute Maid Pulpy NextMinute Maid Schorle Nico Biotime 26
  • 27. Nordic Mist POWERADENorthern Neck POWERADE ENERGYNOS POWERADE LIGHTOasis POWERADE PLAYOdwalla POWERADE ZEROOlimpija PowerplayOlo Olo PremioOrchy Presta LightPampa PriscoPandori Private LabelGreenwoodPeace Private LabelKipaPearona Private LabelKipapazarPeats Ridge Private LabelMigrosPepe Rico PulpPeranec PumpPibb PumpedPiko Pura SolPiko Pulpy PyungchangsooPilskalna QooPlay QuatroPoiana Negri Quwat JabalPoljakPoljak RamlosaPoms RaniPop RealPortello Real Gold 27
  • 28. Real Leaf ShandyReal Leaf Frutcy Shangri-LaRed Flash SidralRelentless Sidral LightRich Sierra AzulRio! SimbaRipe N Ready Simply OrangeRiwa SmartRoemerquelle SoboRosa SodenthalerRoses SokenbichaRoyal Tru SolariaSafia SoloSamurai SonfilSan Luis Southern SunSarsi SparkleSaryusaisai SparlettaSchurwald Sparletta Iron BrewSchuss SplashSchweppes SportSchweppes Abbey Well Spring WaterSeagrams * SpriteSensation Sprite 3-GSensun Sprite FlavorsSenzao Sprite Remix 28
  • 29. Sprite Zero - diet Sprite ToppurSprite Zero/diet Sprite/Sprite light TopsSpur ToscalSquirt TropiStoney Ginger Beer Tropi FrutSu Voce TropicalSunfill TuborgSunny-10 Tuborg LightSvali UltraSveva UrbacherTaB UrgeTab X-Tra Valle FrutTai Valle PulpyTaiyo no Mate Cha ValpreTen Ren ValserThe Coca-Cola Company Valser VivaThe Spirit of Georgia Vanilla CokeThextons VaquitaThis Water VAULTThums Up VegitabetaTian Yu Di VictoriaTiky VioToka Vita SlimTop VitalTopo Chico Vital O 29
  • 30. VittalevVivaWildberryWilkinsWorld Of Coca-ColaWorx EnergyYangguangYangguang Juicy TYarylo KvassYasly SadYo Conozco a HugoYoliYoukiYuan YeYuan Ye FrutcyZicoLogos evolution of both brands 30