QR CodesMake your business grow!Instructor: Sharon Koziel
http://www.slideshare.net/skoziel Youcan download this presentation at any time.
What is it?A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code usually consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.From Wikipedia, the free encyclopedia
DECODING A QR CODEAndroid – MarketplaceIphone- App storeBlackberry -http://www.okotag.comwww.blackberry.com/AppWorld
How to Use them All QR codes must be read by a smart phone. You can create one at http://qrcode.kaywa.com/ http://zxing.appspot.com/generator/ http://www.qrstuff.com/ http://www.qrstuff.com http://snap.vu/is good because you get an email telling youhow many times your QR code has been accessed.Insert code into all marketing materials
Where to use themEmail AddressEmail Message Video linkContact Details (VCARD) LabelingEvent (VCALENDAR) Email sign upsWifi Login (Android Only) Phone numbersPaypal Buy Now Link YouTube VideoFlyers Google Maps LocationSigns TwitterAds FacebookSignatures LinkedInBusiness cards FourSquarePromotions, discounts, coup iTunes Linkons Plain TextNetworking events SMS Message(Scavenger hunt) Newsletter with a link to lotsDirect people to a website of sites
Make Displays InteractiveAdd QR Codes to displays to enrichand make interactive by linking to: Videos of how the display was made (e.g. making stuff in technology); Blog posts for further information Further information about yourself, company, area. etc A Google Form for feedback.
Examples URL encoded temporary tattoo containing link to Facebook profile. Data encoded event entry pass containing ticket number and pre- puchased drinks coupons for on-site scanning. Business card with Google Maps location encoded QR code. Business card with V-Card encoded QR code. Examples from http://www.qrstuff.com/qr_code_examples.html
URL encoded QR code for online ticket purchasing. Real estate "For Sale" sign linking to agents website listing for that property Property "For Sale" listing linking to agents website listing for that property
QR Codes to enhance/extend informationPrint a QR Code on a sticker and place on an object todirect people to related material.Scanning the QR Code they are taken to relatedmaterial, for example a video, web page or source offurther information. See my QR Movie on “YouTube” ormy presentation on QRCodes at SlideShare.com formore details.
Think outside the box! Wine bottle label linking to vintage and production informationAirport passenger check-in
THINK OUTSIDE THE BOX!Adding QR codes to Word documents for students to checktheir answers. (Mark Rollins)
QR Codes to promote an event1. Create QR code(http://qrcode.kaywa.com) that will go to aURL promoting an event.2. Create a simple web page (ie, GoogleSites) to promote that event.3. Print small notes with the title: Whatshappening this week at ______??? Scan thiscode with your mobile device to find out! A teacher created this code for a school reading event.
Good Tips!QR codes should direct consumers to a mobilelanding page, otherwise they load slowly, do notformat correctly, and do not allow for easy browsingThey also must be accompanied by a clear call toaction, encouraging consumers to scan for adiscount or to receive useful information. Afterconsumers scan the QR code, there must be anexclusive offer or important content or informationwaiting for them.Some codes creators have reporting tools.Agents should keep the URL short to make the codeeasier to scan.
Remember your audience! Never use a QR code without placing url somewhere in the marketing piece if that is were you are directing people and you have room. Size of message Don’t forget to link to video
Mobile Tagging - MicrosoftOn an internet-capable mobile phone with free software installed, just aimingthe camera at a Tag to “Snap” it instantly accesses mobilecontent, videos, music, contact information, maps, socialnetworks, promotions, or whatever the Tag has been set to point at. MicrosoftTag Examples Standard MS Tag Black and White MS Tag
JUMPSCAN JumpScan [ http://jumpscan.com/ ] allows users to create personal profile pages that contain contact information - email, web address, twitter feed, facebook feed, flickr feed, etc. Rather than copying down someones information, just scan their QR code to see their contact information.