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e-PRO Workshop


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e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your …

e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.

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  • 1. E-PRO WORKSHOP Presented by: Certified e-PRO Trainer, Sharon Koziel, CRS,e-PRO Welcome To The
  • 2. Partnering in Your Success!  Superior Home Warranty Coverage  Caring Service  Marketing Support
  • 3. Intro • E-PRO Workshop • Internet Education Searching: “real estate, California” 310,000 real estate, California 5,260,000 As the percentage of real estate transactions that begin on the Internet rockets through 82% Source: NAR®, (on its way to 90%+) it is clearer than ever that you need a strong array of tools to stake your claim to your part of that bounty.
  • 4. NAR’S e-PRO CERTIFICATION COURSE FOCUS 1. Getting connected – creating an Internet Presence 2. E-mail – communication and marketing. Mastering e-mail software to be your tool 3. World Wide Web – learn advantages of web- marketing plan. Use web to publish valuable information. Search engines, blogs, etc. 4. Ancillary technology – PDAs, digital camera, virtual tour, personal technology plan of action
  • 5. National Association of REALTORS® CIPS
  • 6. • Taught online • Teaches to all levels • 6 Month Enrollment (an extra 2 months today) • No Annual Fee • Lifetime Access to e-PRO Community • 12 CE Credits Through CAR
  • 7. INTERNET AND YOU • Internet Savvy? • Have a website? • An e-mail powerhouse? • Have a website plan for your website? • Have a blog?
  • 8. For many industries and businesses, Technology and the Internet created a Paradigm Shift… A Fundamental Change of the Rules
  • 9. Paradigm Shift When a Paradigm Shifts, everyone goes back to Zero. Your past success guarantees nothing when a Paradigm Shifts
  • 10. • It’s the little things that make a difference • Differentiate yourself from your competition • Integrating technology into what you are already doing • Develop a Domain Name Marketing System • Contacts Create Contracts Themes
  • 11. • Vision • Long Range (Strategic Plan) • Business Plan • Technology Plan • Marketing Plan • Web Site Plan Create a Plan
  • 12. • Identify your Audience(s) • Content of value to your audience (specific) • Web site publishing Tool • Drive Traffic Web Site Plan
  • 13. • Customer Service • Ease of Use • Up Time Web Host Check Lists
  • 14. YOUR IRRESISTABLE WEB OFFER • How do you keep someone at your site? • What’s the “thing of value” that engages them? • Special reports? Ho, hum. • Interactive content –Agent Home • What piece of info, or document, or item is extremely valuable to your visitor? Incentive? Target market? • Offer a ListingBook account to everyone (Member Benefit of your local MLS and your local Association)
  • 15. NINE INTERNET PLANNING PRIORITIES 1. Get your own domain name 2. Get a full-featured e-mail account 3. Create a permanent e-mail address 4. Pick the best broadband option in your area 5. Learn and use more of the functionality of your e-mail software
  • 16. PLANNING PRIORITIES cont’d 6. Build your e-mail address book 7. Create your web site strategy and web marketing plan 8. Examine web options and budget for them. 9. Make your web site decision and make sure you measure results. (from Saul Klein, of Internet Crusade, creators of e-PRO certification of NAR– Saul is one of the top 25 most influential people in real estate and the CEO of Internet Crusade and Point2Agent)
  • 17. Marketing Plan
  • 18. Marketing • Conventional side • Internet side • Tie them together
  • 19. Domain Name Marketing System™ Put Your Name in Front of People
  • 20. Personal Branding
  • 21. Real Estate is a “Me Too” Business • Place in MLS • Lock Box • Sign • Classified Ads • Open House
  • 22. • Enhance Technology Proficiency • E-mail Efficiency • Web Efficiency • Become e-PRO Certified - Differentiation • Become part of the e-PRO Support and Referral Network Benefits of
  • 23. CONSUMERS: 1. Will have confidence you take the “connected consumer” seriously. 2. Will have confidence you will meet their online needs. 3. Will appreciate your interest and ability in using the Internet. 4. Will have ability to link to a special web page explaining what e-PRO Certification means to them, the online clients. 1. Will have confidence you take the “connected consumer” seriously. 2. Will have confidence you will meet their online needs. 3. Will appreciate your interest and ability in using the Internet. 4. Will have ability to link to a special web page explaining what e-PRO Certification means to them, the online clients. Personal page
  • 24. Module 1 •Domain Hosting •E-mail Hosting •Web Site Hosting Internet Hosting Understanding the Miracle of the Internet
  • 25. Domains: Internet Addresses • Top Level Domain .com • Second Level Domain • Third Level Domain m
  • 26. Domain Name Marketing System™ • Second Level Domain • Web Address • E-mail Address • Third Level Domains • Deep Linking • Links to other web services • Multiple e-Mail Addresses • Ad Tracking • E-mail Management
  • 27. For More info: http://455 Nobe For Sale Old Town Realty (555) 444-4545
  • 28. For Sale Old Town Realty (555) 444-4545
  • 29.
  • 30. It’s the little things that make a difference Use Upper and Lower Case
  • 31. It’s the little things thar make a difference Use Upper And Lower Cases
  • 32. XXX - Rated • • • •
  • 33. E-mail Communication and Marketing… Become an e-mail Powerhouse Module 2 Client Side Server Side
  • 34. • Software on Your Computer Client Side • Change your return address • Keep your Inbox Below 20 Messages • Create Folders • Create Rules • Automate your Signature (Does not have to be a signature)
  • 35. Thank You Signature Dear Mary, Congratulation for taking the first step in becoming an ePRO real estate professional. I have found this designation to be a great asset. Please remember to sign up for your free website. You will get three month to test drive the full-featured Point2 Standard site with no obligation to purchase or even supply a credit card and then a fee of only $9.95 if you continue to use the site. Sign up today at Sharon Koziel, CRS,e-PRO REALTOR®, Certified WINForms & e-PRO Trainer 800-394-3444 / 951-751-6011
  • 36. Signature Should Include: • Name • Title • E-mail Address • Web Site Address: URL • Auto Responder • Phone/Fax Number
  • 37. • E-Mail Forwarding goes • E-Mail Hosting Server Side E-mail Services
  • 38. Permanent E-mail Address #1 Web Presence #2 E-mail Presence Internet Marketing Presence
  • 39. E-mail Host AOL m AOL E-mail Forwarding New Temporary E-mail Address
  • 40. Unlimited E-mail Addressing: Email Plus Can be purchased at:
  • 41. • Real Estate Book • Homes and Land • Harmon Homes Unlimited
  • 42.
  • 43. WWW – Marketing, Publishing, Service and Support 1. Identify your Audience(s) 2. Content of value to your audience (specific) 3. Web site publishing Tool 4. Drive Traffic – (Blogs, Networks) Module 3 Web Site Plan
  • 44. • Community Expert • • Publish Information for Club, Church, Little League, etc Blogs for Fun and Profit
  • 45. BLOGS = Weblogs • Frequent personal comments in an online diary/journal • Sharing ideas and learning from other professionals • has more than 70,000 members – Realtors, mortgage people, appraisers • A source of referrals and advice from other Realtors
  • 46. Web site publishing Tool
  • 47. Social networking • Mirrors the circle of people you know • Sharing content online, e.g., photos, videos, music • For Realtors, gets 100 new members a day and has over 4000 members currently • is for individuals with similar professional interests, e.g., insurance, real estate, mortgage banking, inspectors, etc.
  • 48. Social Networking • By 2010 GenY will outnumber BABY BOOMERS • 96% of them have joined a social media • 1 out of 8 couples married in the U.S. last year met via social media
  • 49. • To Reach 50 Million Users Radio = 38 Years TV = 13 Years Internet = 4 Years IPOD = 3 Years FACEBOOK added 100 Million users in less than 9 Months! If FACEBOOK were a country it would be the world’s 4th largest Fastest segment on FACEBOOK 55-65 Year Old Females
  • 50. SOCIAL NETWORKING or Web 2.0 Check these out: • allows agents to network, blog, assign ratings, create and accept digital contracts for r.e. transaction services • More: ActiveRain,BeatYouThere, Listolia, RealtorClix, Trulia Voices, Zillow’s Home Q&A., FaceBook • And for the consumer:, a free alternative to the MLS.
  • 51. • Putting the Internet and Technology to Work for You • Plan of Action • Virtual Community Module 4
  • 52. e-PRO MEMBER BENEFITS 1. Large referral base 2. You stand out from your competition 3. You stay connected with the internet consumer 4. You’ll be connected to a huge base of real estate professionals who help with problems, questions, opinions 5. You’ll enhance your proficiency in technology 6. You’ll avoid overspending on technology
  • 53. TOP REASONS TO SIGN UP1. You have 6 months to complete it + 2 months extra today. 2. Done at your convenience – a.m. or p.m. 3. Time to complete = 26-35 hours 4. No annual dues 5. $25 discount off today’s registration 6. It’s an elective for other NAR Designations (ABR, CRS,etc) 7. In your marketing it makes you different than the rest. 8. The agent next to you does or doesn’t have it. If they do, you need it; if they don’t, differentiate yourself. 9. CA will give you 12 hours of CE Credit
  • 54. How Do you Begin?
  • 55. •Visit: http://sharonkoziel.certifiedepro TRAINER CODE 3947 •Register for $359 •Get Special Pricing today •Cash/Checks/Credit
  • 56. is a Differentiator
  • 57. FREE website • In appreciation for you attending this workshop, the NAR and Internet Crusade would like you to have a Free website for 3 months. Continue @$9.95 p/mo. • Go to: • Click on SECOND button = “Website” • It’s a standard, full-featured website powered by, easy to use and customize, and free hosting. • Free web page for every listing, multiple pictures • Free uploading of virtual tours
  • 58. Sign Up Today You Can’t Afford Not To
  • 59. Questions????