Using Cloud Computing to Build the Agile Enterprise

1. THE AGILE ENTERPRISE
Tapping into the true power of the Cloud
Srini Koushik
President and CEO
Right Brain Systems LLC.
Twitter Handle - @skoushik
Right Brain Systems LLC.
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innovation – agility - execution

2. TECHNOLOGY
IS
EVERYWHERE
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4/22/2013 © 2012 Right Brain Systems LLC.
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3. Cloud Computing
Big Data and Analytics
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4. The key to success is Business Agility
Business
Sense Respond Adapt
Agility
• Listen to trends • Rapid Prototyping • Reconfigure Operations • Ability to Experiment
• Innovation at the Edges • Decentralized decision • Scale or shrink on demand • Speed to market
making
• Track Leading Indicators • Continuous Improvement • Scale rapidly
• Assess results and modify
• Predictive Analytics experiments • Decisions based on
Insights
• Ability to reconfigure
operations quickly
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© 2012 Right Brain Systems LLC.

5. Cloud Computing Enables Business Agility
Market Drivers Drive business to The Cloud Provides
Focus on Innovation Ease of provisioning and
Global Competition
decommissioning
Drive speed to market
Changing Regulatory
Environment Ease of Access to
resources and services
Deliver differentiated
Products and Services
Economic Uncertainty
Lower Barriers to Entry
Drive Efficiency into Consumption based pricing
Consumerization of IT operations
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© 2012 Right Brain Systems LLC.

6. Cloud Solutions are not Vaporware!
• Driven by Consumers
• Enterprise customers were
slow to start but rapidly
catching up
• IaaS and PaaS are rapidly
becoming mainstream
• SaaS very popular in
functional areas of the
business – marketing, HR, IT,
Finance etc.
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7. SaaS is rapidly becoming mainstream
Source: Staff.com
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8. Cloud Computing enables an Agile Enterprise
Cloud Computing allows enterprises to
reimagine all aspects of their business
to deliver secure, seamless, context-
aware experiences in a connected
world
Innovation– Better Service – Customer Value Chains – Throughput Efficiency
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9. Customer Value Chains
Cloud Computing helps Agile Enterprises sharpen
their focus on core competencies, provide value to
their customers by becoming more horizontally
integrated with other organizations in their value
chain and bringing innovative products and services
to the marketplace
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10. Examples of Value Chains in an Enterprise
Enterprise Boundary
Activities in the Value Chain
An Example of the HR Value Chain
Career
Comp. &
Planning & Learning & Payroll & Termination
Recruiting Staffing Benefits
Talent Development Admin Processing
Admin
Management
Activities sourced Activities performed
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using SaaS by a 3rd Party
© 2012 Right Brain Systems LLC.

11. Patterns for usage of SaaS in a Value Chain
1 2 3 4
Vertical Integration Horizontal Integration Core Capability Aggregation
In these solutions a key In these solutions the In these solutions the In these solutions the
component of an activity business extends a key business focuses on a core business uses several
(such as platform) is process by integrating capability and outsources service providers to
provided as-a-service seamlessly with an specific activities to a provide a business process
external business process service provider
Example – Applications Example – A news or
that use IaaS or PaaS Example – An insurance Example – A mid-sized content aggregator that
solutions from Amazon, claims process that auto parts manufacturer acquires content from
Dimension Data, provides debit cards for that uses Salesforce.com multiple sources and
Force.com etc. payments by integrating to manage marketing and provides value-added
with a debit card processor sales functions content capabilities
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© 2012 Right Brain Systems LLC.

12. Role of IT in an Agile Enterprise
• From Technology focused to Enabling business value
• From Custom Developed to Buy, assemble and integrate
• From Information Security to Enterprise Risk Management
• From Agile methods to Continuous Delivery
• From Applications Management to Lean Management
• From Operations to DevOps
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© 2012 Right Brain Systems LLC.

13. Evolution – not a revolution
Business rules and
Business uses IT to Implement a business
Business uses IT to support manual processes are
Business processes
automate business
componentized and
process that spans multiple
processes and rules organizations
externalized
SaaS apps that are
Applications Monolithic Applications Client/Server Applications Web based Applications
assembled and integrated
Enterprise Applications Lightweight SOA and
Integration Subroutine Calls
Integration
SOA and Web Services
Complex Event Processing
Externalize data from apps,
Data that ties together Data Warehousing and Data
Data Data is very specific to applications
multiple applications marts
MDM and implement
visibility rules
Strong Perimeter Device Security, Network
Client and Server level Segmentation, Data
Security Security provided on Server
Security
defense, encryption Segmentation & App
and Security Zones security
PaaS from Force.com,
Servers Mainframe Servers Server Virtualization
Rackspace, NTT etc.
Network Attached Storage *
Storage Hard Disks
SANs
Storage Virtualization IaaS (Storage)
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© 2012 Right Brain Systems LLC.

14. IT in the Agile Enterprise
Speed to Market Integration
Buy and Integrate Complexity of Integration
Simplicity Legacy Systems
Hide technical complexity Old and Inflexible applications
Convenience Security
Anytime, Anywhere access Security and Privacy of data on Cloud
Elasticity QoS and Continuity
Easy to Scale or Exit Service Levels and business continuity
Cost Total Cost of Ownership
Minimize CapEx and OpEx True cost of ownership
BUSINESS BENEFITS Cloud IT IMPLICATIONS
Computing
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© 2012 Right Brain Systems LLC.

15. Enterprise Implications of Cloud Computing
Domain From To Implications
Business Process Processes within an enterprise Processes that span departments, Process orchestration, Integrity of results, Process
Design organizations and geographies compensation (in the event of failure)
User Interface Design Integrated UI Aggregated UI Usability, consistency and user productivity
Application Monolithic and Component based Component based design that relies on Focus on integration and interfaces and black-box
Architecture applications distributed components component design
Integration EAI and hard-wired services, coarse- Loosely coupled services, fine-grained Service design and orchaestration
Architecture grained services services
Data and Information Data is owned by individual Data is an asset that is shared so MDM MDM, Data Governance, Privacy and Security
Architecture applications and governance are critical
Security and Privacy Security models that focus on Security and Privacy Models that focus on Organizations need to go beyond IT Security and
perimeter defense what data needs to be stored and why? focus on Enterprise Risk Management
Service Level SLM easier to manage within SLM is more complex to deliver across SL design, Service Level contracts with service
Management enterprise multiple service providers providers etc.
Financial Models Mix of CapEx and OpEx that is More OpEx with very low CapEx and no New financial model for consumption based
spread across known timeframes commitments on time frame services
Provisioning & De- Manual or semi-automatic Need rapid provisioning capabilities but Implications of moving back from consuming as a
commission services provisioning. De-commissioning also need rapid de-commissioning service to service provided by internal IT
takes time
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© 2012 Right Brain Systems LLC.

16. Requires a focus on Architecture . . .
• How do we implement the Business model, processes , workflows and business
Business Architecture continuity across the Extended Enterprise?
• How does the application interact with users, what information needs to be made
Information Design and Usability available, to Whom, and How over what device?
• How are application components structured to implement the functional and non-
Application Architecture functional requirements of the solution? Where do we place application workloads?
• Where is data stored, what data is visible, how is it accessed, how is data integrity
Data Architecture maintained and how is the data domain governed?
• What is the infrastructure and operational model that will support the Cloud/Mobile
Technical Architecture Solution and how do we integrate with PaaS, IaaS solutions in the marketplace?
• What is the light-weight integration model, transaction model and the Complex
Integration Architecture Event Processing model for the Cloud/Mobile solution?
• What are the Security and Privacy requirements, information visibility and storage
Security Architecture and retention requirements for the Cloud/Mobile Solution
• How do we deliver SLAs through monitoring, instrumentation and effective
Systems Management Architecture Incident/Problem/Change for the Cloud/Mobile Solution?
16 © 2012 Right Brain Systems LLC.

17. … and rethinking Applications
• Smaller Apps that can seamlessly interact with • Bring solutions to market faster, this allows businesses
Characteristics of these Applications
other to implement business capabilities to experiment and innovate
• Developing applications in this space requires Agile • Drives better utilization of current investments in
development practices infrastructure and thereby reducing costs of entry
• Architecture promotes loose coupling and high • Simplified and automated provisioning and
cohesion between components decommissioning of Apps and Infrastructure helps
reduce IT backlog
Benefits
• Componentized and Externalized legacy services
• Facilitates the move to emerging technologies since
• Requires faster delivery cycles (60-90 days) and there are no capital outlays for It Infrastructure
frequent updates
• Allows businesses to focus on their core competency
• New multi-sensory input devices drive different and and not worry about the increasing complexity of IT
feature rich user interfaces and innovative
Information visualization techniques • Drives standardization into the infrastructure and
applications portfolio
• Require an Integration model that handles high
volumes of stateless transactions with systems and
services that reside private, public and hybrid cloud
environments
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© 2012 Right Brain Systems LLC.

18. The Cloud requires different capabilities
Visualization, Haptic Design, Responsive Design
Business Business and Information Architecture
Layer
Business Demand and
Security Data Visibility Service Level
Orchestration Consumption
Model Model Management
and Continuity Model
Data Access, Device Access, Role based security, Visibility, Privacy, Incident
Security
Management
Integration Complex Event Management, Lightweight SOA, Business Process Orchestration
Data Business data architecture, governance, metadata (structured and unstructured)
Lean/Agile AD and AM, Continuous Delivery, Continuous Integration, Cloud Software
DevOps
Configuration Management and Release Management
Software Custom Applications LoB SaaS Apps SaaS
Platforms Custom Configurations Enterprise PaaS PaaS
Infrastructure Legacy Infrastructure Enterprise IaaS IaaS
Private Hybrid Public
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© 2012 Right Brain Systems LLC.

19. Service Providers need to change
• From Technology driven to Architecture driven approaches
• From manpower to IP and Frameworks
• From custom development to Assembly and integration
• From outsourcing to As-a-Service Offerings
• From IT process focused to Industry Value Chains
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© 2012 Right Brain Systems LLC.

20. Focus on end-to-end services
Take the customers through the Journey to the Destination
Design for Run:
Are you ready? Develop reference architectures for using
SaaS and custom applications for the cloud Test and Deploy:
Understand what cloud and Test and deploy applications
that include standards for usability, data,
mobile mean to you, across multiple platforms, devices
security, integration and systems
explore opportunities, and carrier networks.
management. Develop applications roadmap
mitigate risk, how to Performance test for Cloud
capture value and how to Workloads
get your organization ready
for the change
Applications provided
Applications written
by Software Vendors
by Employees Internal
IT Applications
Mobile Visualizati Testing
Mobile and QA for
Applicatio on and
Integration Mobile
n Information
Architectur Application
Architect Architectur
e
ure e s
Collaboration Services – email, calendar, instant messaging
Enterprise
Infrastructure Design and Security Application
Store
Manage and Run:
Deployment model for Mobile Applications
Information Security
Policies
Enterprise Privacy
Policies
End-User Computing
Policies
Build with Speed:
Deliver service levels and
Rapidly develop and
integrate Cloud and Mobile application upgrades in an
Plan and Architect: environment that uses PaaS
applications using Agile
Plan the transformation of your (Amazon ECS, Dimension
Methods and next
organization and applications to take generation AD tools Data Cloud, Google Apps etc.),
advantage of cloud and mobile, develop SaaS (Salesforce.com etc.)
an enterprise architecture, understand and IaaS (in hybrid clouds)
workload characteristics and execute a
20 few rapid prototypes
© 2012 Right Brain Systems LLC.

21. Cloud Services Lift and Shift App
Update and Shift App
Applications Transformation to the Cloud
(AT2C)
Extend and Integrate App
Replace and Integrate App
Business Architecture
Application Architecture
Enterprise Architecture for the Cloud
(EA4C)
Information Architecture
Technical Architecture
Next Generation Cloud
Services
AD for SaaS
Applications Development for the Cloud AD for PaaS
Custom AD for Hybrid Cloud
Software Quality as a Service (SQaaS)
Lightweight SOA for the Cloud (SOA4C)
Applications Management for the Cloud DevOps for the Hybrid Cloud (DO4C)
(AM4C)
Security Mgmt. across Hybrid Clouds
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© 2012 Right Brain Systems LLC.

22. Conclusion
• Cloud Computing is a business imperative and not just a technology trend
• IaaS, PaaS and SaaS are starting to become mainstream but we are still
scratching the surface on the true potential of the Cloud
• Cloud Computing enables an Agile Enterprise by focusing on Value Chains
that extend beyond traditional departmental and organizational boundaries
• It requires IT to rethink how it manages the “Business of IT”
• Cloud also forces Service providers to rethink how they deliver IT services
to the customer
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© 2012 Right Brain Systems LLC.

23. Srini Koushik
Linkedin – http://www.linkedin.com/in/srinikoushik
Twitter - @skoushik
Slideshare – http://www.slideshare.net/rightbrainsystems
E-Mail – srini.koushik@rightbrainsystems.com
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