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MobiWeb Presentation


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  • mobile web content makes it tricky for traditional search engines to ply their trade. "Algorithms on the desktop web fall apart on the mobile web,Read more:
  • Simple data entryConsistent & easy navigation to web contentCan be used on most web-enabled phones
  • $995 per page
  • MobiDirectory® Basic Listing- Free. Sign-up via cell phone.  Upgrade listing to Semi-custom or Custom and MobiWeb® logo appears next to the listing.  Click link.  MobiWeb®  Semi-Custom (Two panel-For Personal pers. photo) – Free. Sign-up & add/edit content via cell phone/pc.   (Inc. Hosting w/full service as long as customer acknowledges/accepts sponsor ads will rotate on the bottom).   MobiWeb®  Semi-Custom (Two panel-For Business co. logo) - $399.00 Sign-up & add/edit content by cell phone/pc. (Inc. Hosting w/full service 1 yr.). $199.00 each additional yr. MobiWeb®   Custom- $995.00 per panel except special applications, i.e., reservations systems.  * We’ll get more aggressive on pricing once we measure/understand costs. (Inc. One yr. Hosting w/full service and one upload/change per quarter and rotating ad on all personal & business )  Hosting each additional year- $995.00 inc. one upload/change per quarter .
  • Advertising can be delivered in many ways: • Opt-in schemes to send ads via text or multimedia message • Display space on websites accessed by mobile users • Search-based ads (similar to PC search ads), that appear next to search results Understanding the Mobile Ecosystem • Ads that are built into or served into games or other online applications like TV program guides • Ads that accompany downloaded or streaming video, or mobile TV broadcasts
  • Value for customers. MobiWeb®- NOT JUST AN APP!  for marketing and promoting over web enabled cell phones; products, services, people, promotions, multiple locations, conferences, special events/appearances, Executives(great human resource tool), Entertainers. Increase sales, improve customer service ,  reps can send/ store on his/her web enabled phone, build trust & creditability before/after the sale or service, include info about company,  credentials, photos, contact info with quick connect, video, music, special offers/coupons, events, mobile commerce, survey customers and more!  USE WITH YOUR EXISTING ADVERTISING!   Nancy?  Is Your Company & Advertising “MobiWeb® Friendly” ? 
  • Transcript

    • 1. Business Partner Presentation
      July, 2010
    • 2. Agenda
      • General Company Overview
      • 3. Market Opportunity
      • 4. The Problem we Solve
      • 5. Offerings Available
      • 6. Benefit of Offerings
      • 7. Competitive Differentiation
      • 8. The Results of what we do
      • 9. Company Overhead & Costs
      • 10. Revenue Expectations
      • 11. Requirements from Lavidge
    • The MobiWeb® Team & Advisory Board
      Picture not available
      Mark Harshbarger
      Chief Financial Officer
      Tom Peiffer
      Chief Technology
      Sandy Kosloff
      Founder, CEO
      Nancy Paris
      VP, Strategic Alliances
      Dale Jensen
      Former General Partner
      Phoenix Suns & Arizona Diamondbacks
      Jim Myers
      Founded Tech Company & merged
      w/Bell South for $750M
      Retired Pres. ASU
    • 12. Who is MobiWeb®?
      A Mobile Marketing Company…
      that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.
    • 13. What We Do
      Create Interactive Mobile Directories…
      together with…
      Custom ‘Made for Mobile’ Interactive Websites
      that help businesses…
      a) Get found faster and connect to audiences quicker
      b) Engage users with an easy to read, easy to navigate platform
      c) Create revenue via mobile advertising & mobile commerce
      d) Create a positive brand experience on the mobile internet
    • 14. Who We Do It For
      Challenged with…
      • Getting found quickly from a web-enabled cell phone
      • 15. Users having difficulty accessing, reading, or navigating a ‘primary’ website from a web-enabled cell phone.
      • 16. Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign
      • 17. Mobile site being noticed by right audience at right time
      • 18. Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide
      • 19. Long wait times to launch ‘short-term’ mobile ad/promotional campaigns
      • 20. Mobile users unable to reach a representative easily
      • 21. Mobile users unable to access surveys & provide feedback
      • 22. Driving revenue with mobile commerce solutions
      • 23. Accessing mobile marketing expertise that can design & execute a proven ‘user-friendly’ mobile experience
    • 24. Current Target Market
      • Restaurant Chains
      • 25. Entertainers - solo artist, actor/actress, bands, groups
      • 26. Sport Celebrities
      • 27. Personal Promotions
      • 28. High-Profile Personalities
      • 29. Solo Entrepreneurs
      • 30. Charitable Organizations
      • 31. Professional Organizations
    • Company Objectives
      Long Term – 3 year
      Short Term -2010
      Raise $1.5M ($500K immediate) with private investors
      Design/build-out 2 mobile websites –
      Develop primary website (online solution)
      Marketing development & product launch (positioning/branding)
      Seek ‘partner’ for front-end/back-end delivery/ops ( based on delivery & ability)
      Resources for R&D/Competitive Analysis
      Immediate expenses; development/delivery/legal/consultants
      Structure equity program for business advisors
      Seek additional capital ( $2-3M by 2012) with private investors
      Sell up to 49% to a strategic partner (hand-off to a major player)
    • 32. The Market Opportunity
      Mobile Web access will surpasstraditional PC access by… 2013
      Gartner Research 2010
    • 33. What Google is Saying About the Mobile Web
      “…people are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCs
      Google CEO Eric Schmidt
      January 22nd, 2010
      "We think there is the potential to actually make this Mobile Web better than the PC Web.”
      Jonathan Rosenberg
      SVP, Google Product Management
      January 22nd, 2010
    • 34. Mobile Matures as a Marketing Medium
    • 35. MobiWeb®
      The Reality
      With110 Billion websites worldwide…
      less than 1% can be easily read and navigated on a cell phone screen
      Quantcast 2010
    • 36. MobiWeb®
      Impact on End-Users
      • 2 out of 3 encounter problems accessing the mobile web
      • 37. 75% cite low load times
      • 38. 51% complain site content is incorrectly sized for the device screen
      • 39. 80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PC
      Survey by Telecom 2009
    • 40. What’s the Problem?
      Mobile phones can’t handle all data from standard websites
      • Accessing too much contentcauses mobile network congestion.
      • 41. Data-intensive websites take a long time to download
    • MobiWeb®
      What’s the Problem?
      Creates poor experiences
      negative associations with brands.
    • 42. MobiWeb®
      The Problem We Solve
      Mobile Website ‘Engagement’ Failure
    • 43. The Solution
      A ‘Made for Mobile’ Marketing Package
      that engages your audience with the ability to…
      Relevant Information onLarger Screen Web-Enabled Phones
    • 47. The Mobile Marketing Package
      To Attract, Engage, & Retain
      To Get Found
      Positive Experience
      With Company Brand
    • 48. MobiDirectory®
      To Get Found
      • Finds only‘user friendly’ mobile websites
      • 49. Easy connect from MobiWeb® to
    • 50. MobiDirectory®
      To Get Found
      To Search:
      • Click on ‘Search’
      • 51. Scroll down alpha order or
      search by category
      Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)
    • 52. 4 ‘Get Found’ Mobile Marketing Options
      Basic Listing
      Sandy Kosloff
      ICI Enterprises. LLC
      7047 E. Greenway Pkwy
      Scottsdale, AZ 85255
      Option 1
      ‘Personal’ Mobile Website
      Option 2
      Option 3
      Semi-Custom ‘Business’ Mobile Website
      Option 4
      Custom ‘Business’ Mobile Website
    • 53. Option 1: Basic MobiDirectory® Listing
      Go to
      Sign-up from cell phone
      Sign-up by Cell
      You’re listed
      Sandy Kosloff
      ICI Enterprises. LLC
      7047 E. Greenway Pkwy
      Scottsdale, AZ 85255
      Users click for
      Quick Connect
    • 54. Option 2: Personal MobiWeb®
      Four Tabs/Pages
      • Up to 250 words per tab
      • 55. Add a Blog tab
      ( no additional charge)
      Add a Customer Survey Tab
      ( extra charge)
    • 56. Option 3: Semi-Custom MobiWeb®
      Three Tabs/Pages
      • Unlimited words per tab
      • 57. Add a Blog tab
      ( no additional charge)
      Add a Customer Survey Tab
      ( extra charge)
    • 58. Option 4: Custom MobiWeb®
      Multiple Tabs/Pages
    • 59. Add Custom Features & Multiple Pages
      MobiWeb®Main Page
      Second Page
      Third Page & More…
      Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)
    • 60. Site Owner Features: ‘Custom’
      Competitive Differentiator
      Click Here for Drop Down Menu to access:
    • All Site Owners Have a ‘Share’ Tab
      Share yourMobiWeb®with…
    • Monetizing Through Sponsorships
      Premium charge for top rotating
      ad placement
      Brand visibility differentiator
      as specified in
      Your rotating brand
      on all
      Rotating ads placed at bottom
    • 68. Anyone who signs up for a MobiWeb®Siteautomatically
      receives a ‘Basic MobiDirectory® Listing’
      Sandy Kosloff
      ICI Enterprises. LLC
      7047 E. Greenway Pkwy
      Scottsdale, AZ 85255
      The MobiWeb®icon
      will appear under listing for a ‘quick connect’ to your MobiWeb® site
    • 69. Mobile Marketing ‘Package’ Pricing
      Basic Listing
      American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000
      Fax: (202) 303
      $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr
      $995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes
      per yr
      $399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr
      FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites
    • 70. Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or network
      Mobile Marketing Definition
      Mobile Marketing Association
      Nov. 2009
    • 71. MobiWeb® Marketing Benefits
    • Attract
      Get Found
      Search Engine
    • 77. Attract
      With Current Web Domain &
      Attach to Existing Website
      As a Solo Mini-Website
    • 78. Attract
      With ‘Special Offers’ tailored to user’s current location
      • Connect your audience with real-time info, anyplace, anytime
      • 79. See higher click-through rates & engagement
    • Engage
      Coupons, Specials Promotions
      MobiWeb® Site
    • 80. Engage
      Use for Quick, Short-Term Campaigns
      Up to 2 weeks turnaround (depending on requirements)
    • 81. Engage
      Use with Traditional Ad Campaigns
      Visit mobiweb/ces
      Visit mobiweb/quiznos
      Internet banners
      Visit mobiweb/quiznos
    • 82. Engage
      Mobile Commerce Solutions
      conduct a credit card transaction…
      with a secure single-click
      Increase Conversion Rates & Revenue
    • 83. Engage
      Attach your MobiDirectory®orMobiWeb®link to…
    • 84. Engage
      Insert a MobiDirectory®‘widget’ on your primary site…
      View our profile in MobiDirectory®
      Users click widget
      to reach…
      your MobiDirectory®Listing
    • 85. Engage
      Add Your Blog to MobiWeb®…
    • 86. Retain
      Gather Important Customer Feedback
      Competitive Differentiator
    • 87. Competitive Differentiation
    • 88. MobiWeb®
      The MobiWeb® Advantage
      10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007)
      First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones
      Partnership with major Marketing Communication firm(s)that allows
      mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions
      Offers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-servicesolution)
      Ability to Monetize thru sponsorships (banner space for companies to advertise)
    • 89. Comparison
      This ‘mobile’ website lists other mobile websites. Hard to navigate and read from an iPhone
    • 90. Comparison
      Click here and you get this
      We clicked on all sites listed here. 60% were NOT mobile friendly even though they claimed to be the ‘best’ mobile websites in their category.
      Hard to navigate from Home Page to this page
    • 91. Comparison
      This ‘mobile’ website lists other mobile websites. But, 70% are hard to navigate and read from an iPhone
    • 92. MobiWeb® Screens & Lists only discretionaryuser-friendly mobile sites
      Competitive Differentiator
    • 93. MobiWeb’s Major Business Competitor
    • 94. Unity Mobile
    • 95. Unity Mobile’s messaging never addresses
      the Problem that needs to be solved…
      Mobile Website ‘Engagement’ Failure
    • 96. Compare …
      Same Small Screen, Different Experience
      Typical ‘primary’ website
      viewed on Mobile

      Hard to Connect
      Easyfor users to:
      Hard to Read Small Print
      Difficult to Navigate
    • 104. Compare with other ‘Made for Mobile’ Websites…
      Easy to Use…Easy to Read interface & navigation
      Consistency from site to site
      Competitive Differentiator
    • 105. MobiWeb®
      MobiWeb®is NOT an App
    • 106. MobiWeb®
      MobiWeb® is a Mini-Website
      Server - Based
      Anyone, can Access Anywhere, Anytime
    • 107. App Usage Soaring in 2010 Because Businesses want More ‘Standardization’
      MobiWeb® will soar because it automatically interfaces with most
      web-enabled cell phones
    • 108. With a MobiWeb®, you can easily move from …
      MobiWeb® site to MobiWeb®
    • 109. In an app environment, users can’t move consistently from App to App and…
      Competitive Differentiator
      Are Hesitant to exit and move from App to Website
    • 110. Challenge with Apps vs Mobile Web Browser
      Less expensive; easier to support and maintain
      Server-based platform – anyone can access anywhere, anytime; more powerful
      No downloads or installation required for users
      Can use with PC’s and most web-enabled cell phones
      Quick turnaround with no ‘proprietary’ development and additional testing time required.
      Costly to create a single app
      Limited to particular cell phone users, distribution & market size
      Requires downloading and installation for users; robs space; needs constant updating and data copying
      Only runs on specific cell phone devices
      Time intensive to adapt for each smartphone( 5 apps/ 5 phones)
    • 111. Developers are Defecting from Apps…
      And Moving to Mobile Web
      • Dissatisfied with waiting three weeks (or longer) to have apps and updates available
      • 112. An app can be jarring to take users out to a web browser
      • 113. Easier to build and debug. An app requires specialized coding to make native app work properly
      ZD Net, Dec. 2009
    • 114. Case Study: Mobile Site Results vs. Apps
      Determine what type of Mobile Ad formats are most effective (January 2010)
      • Ran a test campaign with
      • 115. Identical ads were placed on
      mobile website and its mobile app
      • Web banners had a 135% higher CTR than ads on app
      • 116. Mobile site sold 80% more airline tickets than app
      Users were very reluctant to leave app environment by clicking ad
      Mobile Web ad formats appear to be more effective than App ad formats
    • 117. App Reach is Limited
      Most can’t reach PC’s and are…
      Competitive Differentiator
      Restricted to specific manufacturers
    • 118. Where’s the Focus in Mobile Marketing?
      January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology company…
      52 % marketerswould focus on Mobile Web site
      40 % marketerswould focus on mobile app
      Development (because ads/promotions are short-term for most
    • 119. Analytics
      From Future Marketing Communications/
      Development Partner
    • 120. MobiWeb Results
      Long-Term Results
      Short-Term Results
      Costs up to 50% less than traditional promotional campaign
      Easier to support & maintain than an app
      Use with PC’s and most web-enabled cell phones
      Drives revenue through mobile commerce
      Faster mobile internet engagement
      Higher user satisfaction & brand experience
      Less expensiveto create than app
      Reaches critical mass faster with server-based platform
      Reaches anyone, anywhere, anytime (not limited to cell phone type)
      No downloads or installation required for users.
      Quick turn-around time for short-term promotional campaigns
      Increased Traffic & Revenue
    • 121. 2010 Overhead Costs
      from Investors
    • 135. Revenue Expectations
      Where We Want To Be2011
      Where We Are Now
      How We
      Make Money
      • 25 MobiDirectory Listings
      • 136. No Revenue
      • 137. Patents-Pending
      • 138. Personal site & $99 yearly
      • 139. Semi-custom site @399 yearly
      • 140. Custom site @ $995 per tab = $5,000 per site
      • 141. Premium Rotating Ads/Banners
      • 142. Licensing fees once patent approved
      • 143. 500 Personal
      @$99 = $49,500
      • 5,000 Semi-custom
      Business @ $399
      = $1,995M
      • 100 Custom Business
      @$5,000 = $500K
      $2,500,000 Revenue
    • 144. Requirements from Lavidge
      MobiWeb® Marketing Development
    • Requirements from Lavidge
      Interactive Website Development – 3 sites
      MobiWeb® Mobile Site
      MobiDirectory® Mobile Site
      MobiWeb® Primary Site
      • “Point and Click” technology as opposed to “drag and drop”
      • 155. Dedicated Network Operations Center for Network and Systems Monitoring,
      • 156. Proactive Hacker Security Measures
      • 157. Loading Storage Solutions
      • 158. Technology Implementation and Management
      • 159. Paid Search Marketing
      • 160. Web Analytics
      • 161. Lead Generation, PCI/CISP Compliancy
      • 162. Lead Nurturing
      • 163. Customer Relationship Management
      • 164. Conversion rate optimization link building
      • 165. Front & back- end development of existing code(s)
      • 166. Design
      • 167. Copy/Content writing ( share with Nancy)
      • 168. Drag & drop ordering processes
      • 169. Develop Mobile search directory
      • 170. Rotating ad
      • 171. Videos
      • 172. SEO & SEM Services
      • 173. Social Media
      • 174. Blog Posts
      • 175. Call-to-Action/Landing pages
      • 176. Email Marketing
      • 177. Auto response-emails
    • The Clock is Ticking
      Thoughts on where
      we go from HERE?