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Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
Brand U.0
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Brand U.0

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Transcript

  • 1.  
  • 2. Photo: http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product
  • 3. this is a logo
  • 4. Photo: http://www.flickr.com/photos/jimsk/128131281/ this is a brand.
  • 5. “ A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  • 6. interactions + feelings = brands
  • 7.  
  • 8. celebrities are brands
  • 9. celebrity influence
  • 10. now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/
  • 11. “ micro-celebrity” influence
  • 12. #4. You stopped thinking about yourself as a person years ago. Now you're a "brand" . —Top Ten Signs You Might Be A “Weblebrity”
  • 13. Start-Up Business: Guy Kawasaki
  • 14. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
  • 15. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
  • 16. The 5 B’s of Building Brand U.0
  • 17. Be Ubiquitous: Create multiple streams of “you”
  • 18. Be Social: Effectively manage your “social systems”
  • 19. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
  • 20. Be Remarkable: Do something worthy of a remark Photo: http://flickr.com/photos/thethi/2335251416/
  • 21. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
  • 22. Be Yourself: let your personality shine through “ Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/
  • 23.  

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