Personal Branding
Using Web 2.0
To Market Yourself
by: Sonnie E. Santos
http://santos.ph

The Power Of Brand
Marketing is not a battle of products,
it's a battle of perceptions.

Personal Branding
“is the application of marketing
techniques for ones career. It seeks to
increase your perceived value to would
be employers and thereby increase
employability”

What Defines Your Brand
1. Perceived Value
2. Real Value

First Impression Affects
Perceived Value
1. How you submitted your CV
2. How you respond to a text message
3. Your punctuality.
4. How you handle the interview (get up
and communication)

But There Is A Real Value
1. All your Q’s (IQ. EQ, SQ)
2. Scholastic Record
3. Relevant Experience
4. Leadership Potential
5. Accomplishments

Use Blogs & Social Media To
Showcase Your Real Value

Make your online
presence felt to make it
easier for HR to validate
your claim

• visit http://santos.ph for free
resources and tips.