Pandia Search Central

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Presenting the history and strategies behind Pandia Search Central, a Web site with a blog about web searching, the search engine industry and search engine optimization

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Pandia Search Central

  1. 1. Pandia Search Central Susanne and Per Koch Oslo, Norway NOLUG Feb 25 2008 www.pandia.com
  2. 2. The history of Pandia
  3. 3. Edderkoppen • The Norwegian Minister of Education, Research and Church Affairs, Gudmund Hernes, establishes the magazine Schola in 1993 • Per Koch becomes part of the editorial board and starts the column Edderkoppen (The Spider) • Per also initiates a Web version of Schola
  4. 4. Schola closed down • Schola was closed down by Parliament in 1997 • Per and Susanne decided to build a new web site on Internet Searching in 1998, partly based on the experience gained from Edderkoppen
  5. 5. Pandia established December 1998 • Pandia is established as a all-in-one link collection for Internet search resources • The name Pandia, after the Greek goddess of light and illumanation, was chosen as it was short and snappy and because the .com domain was available
  6. 6. • Leonardo da Vinci’s Lady with an Ermine
  7. 7. Pandia expands • 1998: All-in-one collection for search engines and directories • 1999: Goalgetter Web Search tutorial • 1999: Web Directory (ODP) • 2000: Pandia Metasearch Engine • 2000: Pandia People Search • 2000: Pandia Radio Search
  8. 8. 2001 - 2003 • 2001: Syntax Q-cards • 2001: Pandia Search Engine Optimization • 2001: Email newsletter • 2001: Newsfinder • 2002: Pandia Kids & Teens • 2003: Search engine marketing tutorial
  9. 9. 2004 - 2008 • 2005: Search Engine Detective, collection of search engine oriented sites and blogs • 2005: Using Wordpress for search engine news blog • 2006: Top 5 series • 2006: Web Search Trends • 2007: Search in Search - vertical search
  10. 10. Panda today
  11. 11. Pandia anno 2008 • 10,000 daily visitors • 800,000 page views per month • 3200 subscribers to web feed • 9000 subscribers to the Pandia Post newsletter • Approx 140,000 inbound links
  12. 12. Who are we? • Susanne and Per have full daytime jobs. • Susanne is a learning technology adviser at the University of Oslo • Per is Director of Analysis and Strategic Development at the Research Council of Norway
  13. 13. Pandia’s corporate headquarters, Oslo, Norway
  14. 14. How do we cope? • It didn’t happen overnight • Weekend sessions • Continuous news surveillance • Go to search engine marketing conferences • Holiday sessions
  15. 15. Essential Pandia Pages • Search Engine News • All-in-one collection of search tools • Collection of search oriented sites and resources • Web search tutorial • Search engine marketing tutorial • Newsfinder

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