Pandia
Search
Central
Susanne and Per Koch
Oslo, Norway
NOLUG Feb 25 2008
www.pandia.com

The history of Pandia

Edderkoppen
• The Norwegian Minister of
Education, Research and Church
Affairs, Gudmund Hernes,
establishes the magazine Schola in
1993
• Per Koch becomes part of the
editorial board and starts the
column Edderkoppen (The Spider)
• Per also initiates a Web version of
Schola

Schola closed down
• Schola was closed down by
Parliament in 1997
• Per and Susanne decided to
build a new web site on
Internet Searching in 1998,
partly based on the
experience gained from
Edderkoppen

Pandia established
December 1998
• Pandia is established as a all-in-one link
collection for Internet search resources
• The name Pandia, after the Greek goddess
of light and illumanation, was chosen as it
was short and snappy and because the .com
domain was available

• Leonardo da Vinci’s Lady with an Ermine

Pandia expands
• 1998: All-in-one collection for search
engines and directories
• 1999: Goalgetter Web Search tutorial
• 1999: Web Directory (ODP)
• 2000: Pandia Metasearch Engine
• 2000: Pandia People Search
• 2000: Pandia Radio Search

2001 - 2003
• 2001: Syntax Q-cards
• 2001: Pandia Search Engine Optimization
• 2001: Email newsletter
• 2001: Newsfinder
• 2002: Pandia Kids & Teens
• 2003: Search engine marketing tutorial

2004 - 2008
• 2005: Search Engine Detective, collection of
search engine oriented sites and blogs
• 2005: Using Wordpress for search engine
news blog
• 2006: Top 5 series
• 2006: Web Search Trends
• 2007: Search in Search - vertical search

Panda today

Pandia anno 2008
• 10,000 daily visitors
• 800,000 page views per month
• 3200 subscribers to web feed
• 9000 subscribers to the Pandia Post
newsletter
• Approx 140,000 inbound links

Who are we?
• Susanne and Per have full daytime
jobs.
• Susanne is a learning technology
adviser at the University of
Oslo
• Per is Director of Analysis and
Strategic Development at the
Research Council of Norway

Pandia’s corporate headquarters,
Oslo, Norway

How do we cope?
• It didn’t happen overnight
• Weekend sessions
• Continuous news surveillance
• Go to search engine marketing conferences
• Holiday sessions

Essential Pandia Pages
• Search Engine News
• All-in-one collection of search tools
• Collection of search oriented sites and
resources
• Web search tutorial
• Search engine marketing tutorial
• Newsfinder