What We Do Online

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  • LYNNE
  • What We Do Online

    1. 1. What we do online… And why it’s important
    2. 2. The search phenomenon
    3. 3. The audience is still growing Source: NRS/UKCOM Jan – June 2009 Have you used the Internet in the last 12 months? 3.6m June 96 36.4m July 09
    4. 4. Number of Internet Users (Used in last month) Source: BMRB’s Internet Monitor, May 2008
    5. 5. Large majority of broadband services are now above 2 MB In May 2009 Broadband percentage above 2Mb/s stood at 90%. 58% have used wireless broadband at home in the last month (May 2009) – 40% in May 2008. Source: BMRB
    6. 6. Young women take over… Source: Ofcom Communications Report 2007 Women 25-34 now spend more time online than men in the same age group
    7. 7. Empty nesters go surfing… Source: Ofcom Communications Report 2007 One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50’s
    8. 8. It’s never been easier to get online Asus Eec PC 701 £160 £4.50 $100 Wind Up 50p per hour Free at libraries Bars, Hotels, Coffee shops, parks…
    9. 9. But we ain’t seen nothing yet
    10. 10. The iPlayer phenomenon Is the internet viewing affecting the perception of TV?
    11. 11. The Internet is the most influential medium Source: Harris Interactive/Fleishman-Hillard Research New Media Age 12.06.08
    12. 12. Hitwise Round Up 2009
    13. 13. Hitwise Round Up 2009
    14. 14. Hitwise Round Up 2009
    15. 15. Twitter = Real Search
    16. 16. Consumer behaviour – core themes <ul><li>Search is the best way for consumers to make sense of complexity in modern day life and the world wide web </li></ul><ul><li>As our access point moves away from the fixed PC so will the way we search Google to Twitter – #tags </li></ul><ul><li>Consumer content is challenging and in some instances beating traditional media owner production </li></ul><ul><li>The web has created demand-led interaction rather than a schedule based viewership </li></ul><ul><li>Social networks allow a new outlet for expressing one’s personality and identity </li></ul><ul><li>The integration of web access into a multitude of devices and being location sensitive opens a whole new world of marketing and application opportunity </li></ul><ul><li>3G access and the iPhone/Android is at last making the mobile web a reality </li></ul>
    17. 17. THANK YOU

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