 Advertising’s view of
women?
 How advertisers alter
images?
 How do advertisements
affect women?
 Do ads have negativ...
 Most important- beauty, looks, body
 Ad women (“Real women”) shown as
unhealthy
 Flaunt ideals of
“true beauty”
 Models are
unhealthy
› Drugs, food
deprivation
 Girls of all ages see
these ads
 Driv...
 Beauty above intelligence
 Ads enforce notions of inferiority
 Inappropriate web games
› “Miss Bimbo” website- UK
› Targets young girls
› Promotes sex, diet pills, lingerie, plastic
s...
 Clothing retailers advertise sex to sell
products
› American Apparel features scandalous ads
› Objectifies women
 Sex-filled ads exploit
women
› Women depicted as
things, not humans
› Promotes violence
 Websites supporting eating
disorders, plastic surgery, diet
pills
› Websites and blogs giving “tips”
› Girls are beginni...
 What we see vs. what is real
› Retouching
 Celebrities are living
advertisements
 Can circumstances
change?
› Magazine...
We don’t look like that!
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We don’t look like that!

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We don’t look like that!

  1. 1.  Advertising’s view of women?  How advertisers alter images?  How do advertisements affect women?  Do ads have negative affects in other aspects of society?  Why?  Dove Evolution
  2. 2.  Most important- beauty, looks, body  Ad women (“Real women”) shown as unhealthy
  3. 3.  Flaunt ideals of “true beauty”  Models are unhealthy › Drugs, food deprivation  Girls of all ages see these ads  Drive women to drastic measures
  4. 4.  Beauty above intelligence  Ads enforce notions of inferiority
  5. 5.  Inappropriate web games › “Miss Bimbo” website- UK › Targets young girls › Promotes sex, diet pills, lingerie, plastic surgery
  6. 6.  Clothing retailers advertise sex to sell products › American Apparel features scandalous ads › Objectifies women
  7. 7.  Sex-filled ads exploit women › Women depicted as things, not humans › Promotes violence
  8. 8.  Websites supporting eating disorders, plastic surgery, diet pills › Websites and blogs giving “tips” › Girls are beginning to believe this is acceptable
  9. 9.  What we see vs. what is real › Retouching  Celebrities are living advertisements  Can circumstances change? › Magazines/designers fighting back › Healthy campaigns › Organizations supporting health and happiness

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