Turlock Chamber Business Summit - SEO
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Search Engine Optimization: Writing for the Web and PR ...
Search Engine Optimization: Writing for the Web and PR
92% of all products and services purchased start with an online web query in a search engine. This is certainly true of the travel industry. Showing up in first page search engine results is sometimes a challenging task given how competitive the online space has become. Attend this session to learn tangible strategies for writing for search engines as well as users. SEO expert, Sheila Kloefkorn, will teach you how search engines work, what is needed to effectively write for search engines and how to leverage the constantly changing landscape of search engine optimization.
Attendees will learn:
How search engines work and why writing for search engines as well as users is so important
How to write for search engines and marketing communications/PR
How search engines have changed and what is coming in the future
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