Social Media Overview: What is it and how can it help my business? Presented by Sheila Kloefkorn President, KEO Marketing 10/26/09

Did You Know?

Search & Social Media In Jordan

Search Engines - Jordan http://www.google.jo/ http://www.albawaba.com/ http://www.arabo.com/

http://www.google.jo/

http://www.albawaba.com/

http://www.arabo.com/

Social Media Sites – Middle East 3zeema – 3zeema is an Arab service that aims to make it easier for people to organize their events and invite friends and contacts to them, whether for personal or professional events. Baralbait – Baralbait is a location based social service meant for people to find nearby friends, places and events, and share their experience in those places. Folowen – folowen is a social media search tool that aggregates social profiles of people and organization’s on several social media sites into one search result. Mecca.com – Mecca.com is a community portal that is devoted to serving Muslims around the world by creating a positive and unifying environment. The goal is to promote and reinforce an inspiring, positive image of the strong values that Muslims bring to their respective communities everywhere. Muxlim – Muxlim is an online community that fosters a friendly environment where users can enjoy fun, compelling and easy-to-use social media services. Our vision is to connect the world’s Muslim communities to each other, and to the wider world, through shared online experiences. Sejaal – Sejaal is an online community portal for Arab poets and poetry competitions that was launched by Jeeran, in its efforts to enrich the Arabic internet with a new type of genuine content and a new type of users. Tvosz – Tvosz.com is a place for people who love videos . It lets anyone upload, download, view, share and experience everything from short clips captured on mobile phones all the way up to full-length, high-definition feature films.

3zeema – 3zeema is an Arab service that aims to make it easier for people to organize their events and invite friends and contacts to them, whether for personal or professional events.

Baralbait – Baralbait is a location based social service meant for people to find nearby friends, places and events, and share their experience in those places.

Folowen – folowen is a social media search tool that aggregates social profiles of people and organization’s on several social media sites into one search result.

Mecca.com – Mecca.com is a community portal that is devoted to serving Muslims around the world by creating a positive and unifying environment. The goal is to promote and reinforce an inspiring, positive image of the strong values that Muslims bring to their respective communities everywhere.

Muxlim – Muxlim is an online community that fosters a friendly environment where users can enjoy fun, compelling and easy-to-use social media services. Our vision is to connect the world’s Muslim communities to each other, and to the wider world, through shared online experiences.

Sejaal – Sejaal is an online community portal for Arab poets and poetry competitions that was launched by Jeeran, in its efforts to enrich the Arabic internet with a new type of genuine content and a new type of users.

Tvosz – Tvosz.com is a place for people who love videos . It lets anyone upload, download, view, share and experience everything from short clips captured on mobile phones all the way up to full-length, high-definition feature films.

What is “Social Media”

What is Social Media Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics: PARTICIPATION - social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. OPENNESS - most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. CONVERSATION - whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. COMMUNITY - social media allows communities to form quickly and communicate effectively. Communities share common interests. CONNECTEDNESS - most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.

Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:

PARTICIPATION - social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.

OPENNESS - most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information.

CONVERSATION - whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.

COMMUNITY - social media allows communities to form quickly and communicate effectively. Communities share common interests.

CONNECTEDNESS - most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.

6 Forms of Social Media At this time, there are basically six kinds of social media. These are evolving and there are new ones emerging all the time. SOCIAL NETWORKS - these sites allow people to build personal web pages and then connect with friends to share content and communication. the biggest social networks are Myspace , facebook and LinkedIn . BLOGS - perhaps the best known form of social media, blogs are online journals, with entries appearing with the most recent first. WIKIS - these websites allow people to add content to or edit the information on them, acting as a communal document or database. the best-known wiki is wikipedia , the online encyclopedia which has over 2 million English language articles.

At this time, there are basically six kinds of social media. These are evolving and there are new ones emerging all the time.

SOCIAL NETWORKS - these sites allow people to build personal web pages and then connect with friends to share content and communication. the biggest social networks are Myspace , facebook and LinkedIn .

BLOGS - perhaps the best known form of social media, blogs are online journals, with entries appearing with the most recent first.

WIKIS - these websites allow people to add content to or edit the information on them, acting as a communal document or database. the best-known wiki is wikipedia , the online encyclopedia which has over 2 million English language articles.

Forms of Social Media (con’t) PODCASTS - audio and video files that are available by subscription, through services like apple itunes . FORUMS - areas for online discussion, often around specific topics and interests. forums came about before the term “social media” and are a powerful and popular element of online communities. CONTENT COMMUNITIES - communities which organize and share particular kinds of content. the most popular content communities tend to form around photos ( flickr ), bookmarked links ( del.icio.us ) and videos ( Youtube ). MICROBLOGGING - social networking combined with bite-sized blogging, where small amounts of content (‘updates’) are distributed online and through the mobile phone network. twitter is the clear leader in this field

PODCASTS - audio and video files that are available by subscription, through services like apple itunes .

FORUMS - areas for online discussion, often around specific topics and interests. forums came about before the term “social media” and are a powerful and popular element of online communities.

CONTENT COMMUNITIES - communities which organize and share particular kinds of content. the most popular content communities tend to form around photos ( flickr ), bookmarked links ( del.icio.us ) and videos ( Youtube ).

MICROBLOGGING - social networking combined with bite-sized blogging, where small amounts of content (‘updates’) are distributed online and through the mobile phone network. twitter is the clear leader in this field

Social Networks

Blogs Blog of Jonathan Schwartz CEO of Sun Microsystems

Wikis

Podcasts

Forums

Content Communities

Microblogging Jonathan Schwartz - Chief Executive, Sun Microsystems "Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach. Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it's via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose ."

Jonathan Schwartz - Chief Executive, Sun Microsystems

"Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach.

Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it's via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose ."

The Numbers Blogs: number of people globally who read blogs: 346 million Facebook: 225 million members – 100 million log in every day expected to be 500 million by 2011 more educated, more mature, higher income fastest growing demo is 30+ years 52,000 applications currently available on Facebook LinkedIn: 41 million members – up from 17 million in 2008 Largest professional networking group on the planet Twitter : 4.5 million visits per day 83% growth in one month in April; 792% growth in the past year YouTube: members: 25+ million Videos: 144 million Digg: number of visitors in 2008: 236 million 346+ million 225+ million 41+ million 4.5+ million 144 million 236+ million

Blogs:

number of people globally who read blogs: 346 million

Facebook:

225 million members – 100 million log in every day

expected to be 500 million by 2011

more educated, more mature, higher income

fastest growing demo is 30+ years

52,000 applications currently available on Facebook

LinkedIn:

41 million members – up from 17 million in 2008

Largest professional networking group on the planet

Twitter :

4.5 million visits per day

83% growth in one month in April; 792% growth in the past year

YouTube:

members: 25+ million

Videos: 144 million

Digg:

number of visitors in 2008: 236 million

Social Media For Business SOCIAL MEDIA: EMBRACING THE OPPORTUNITIES, AVERTING THE RISKS A research study presented by Russell Herder and Ethos Business Law , July 2009

Levels of Involvement

Media Budgets Moving Online The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital. A majority of respondents said they would hold budgets for each medium except print steady in 2009 compared with 2008, digital was still the clear winner. Budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail. More said they would up their investments in e-mail marketing, search and interactive.

The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital.

A majority of respondents said they would hold budgets for each medium except print steady in 2009 compared with 2008, digital was still the clear winner.

Budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail.

More said they would up their investments in e-mail marketing, search and interactive.

Examples

Viral Video: Blendtec – Will it Blend? http://www.youtube.com/watch?v=DLxq90xmYUs

Case Study – Dell Hell June 21st, 2005, Jeff published a post entitled “Dell Lies. Dell Sucks.” In April of 2006, Dell reached out to disgruntled bloggers in an effort to resolve their issues. In July 2006, Dell launched its Direct2Dell blog. April 2007, launched IdeaStorm

June 21st, 2005, Jeff published a post entitled “Dell Lies. Dell Sucks.”

In April of 2006, Dell reached out to disgruntled bloggers in an effort to resolve their issues. In July 2006, Dell launched its Direct2Dell blog.

April 2007, launched IdeaStorm

Dell - Solution

Stormhoek Jason Korman – South Africa 185 bottles of wine > 305 blog posts > $10 Million

Dell

Facebook Fan Page

Facebook Business

Twitter

LinkedIn Group

Strategies

How People Search https://adwords.google.com/select/KeywordToolExternal

Blogs and Websites Converge

Search Engine Optimization

Digital Asset Syndication

Leveraging Content – Online PR

Article Syndication

Social Media Promotion

Track Trends

Where to Start Optimize Your Website Optimize Your Digital Assets Consider Your Goals Decide Which Tools Fit Try and Test Build Incrementally Track Trends Watch and Monitor Search Rankings

Optimize Your Website

Optimize Your Digital Assets

Consider Your Goals

Decide Which Tools Fit

Try and Test

Build Incrementally

Track Trends

Watch and Monitor Search Rankings

Options Search Engine Optimization Social Media Promotion Online Press Releases Article Syndication Video Syndication Paid Search Management

Search Engine Optimization

Social Media Promotion

Online Press Releases

Article Syndication

Video Syndication

Paid Search Management

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