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6 Trends In Online Marketing for Non Profits
 

6 Trends In Online Marketing for Non Profits

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Does your online presence really drive prospects, donors, and volunteers to your website? If not, it can. It’s predicted that by 2015, 70% of all leads will be inbound leads. Inbound Marketing is ...

Does your online presence really drive prospects, donors, and volunteers to your website? If not, it can. It’s predicted that by 2015, 70% of all leads will be inbound leads. Inbound Marketing is the type of marketing focused on helping prospects, donors and volunteers find YOU. Search Engine Optimization (SEO), social media and mobile communications are critical components of inbound marketing. But with ever-changing technologies, It can be hard to keep up. In this session, you’ll learn the 6 most important trends in SEO, social media, and mobile communications, and what you can to stay on the cutting edge for your nonprofit.

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  • Nike rolled out its successful Make it Count campaign with the release of their Nike FuelBand earlier in 2012. The campaign kicked off with a viral video posted on YouTube by Casey Neistat and Max Joseph, who instead of creating the agreed-upon commercial, set out with the money they received from Nike to “Make it Count” in the way they defined the term… they traveled 34,000 miles, visited 16 cities in 13 countries on 3 continents.However, the success of the campaign centered on the consistent social media campaign that followed the video and launch of the FuelBand. They promoted the #makeitcount hashtag on both Twitter and Instagram – and got millions of consumers to promote the hashtag by uploading photos and sending out tweets.