Mobile Scratch Card is an innovative complementary marketing application MSC is a JAVA based mobile application, which combines the real scratch card experience with quizzes and prize-winning games and during the game flow it collects information about the end user. As a marketing tool, it enables the advertising client to collect user habit and user preference information to accurately define the needs of the target audience. Based on the so collected information, via unique campaigns, users will get the aimed message more easily and their brand-loyalty can also be strengthened. Usage possibilities: ATL and BTL campaigns Marketing survey /research Brand loyalty campaign Image building campaign Interactive mobile campaign Mobile Scratch Card is an ideal revenue generator for TV and VAS Premium rate quiz game Premium rate ‘gamble’ like game INTRODUCTION

Mobile Scratch Card is an innovative complementary marketing application

MSC is a JAVA based mobile application, which combines the real scratch card experience with quizzes and prize-winning games and during the game flow it collects information about the end user.

As a marketing tool, it enables the advertising client to collect user habit and user preference information to accurately define the needs of the target audience. Based on the so collected information, via unique campaigns, users will get the aimed message more easily and their brand-loyalty can also be strengthened.

Usage possibilities:

ATL and BTL campaigns

Marketing survey /research

Brand loyalty campaign

Image building campaign

Interactive mobile campaign

Mobile Scratch Card is an ideal revenue generator for TV and VAS

Premium rate quiz game

Premium rate ‘gamble’ like game

MOBILE SCRATCH CARD WEB WIZARD Make your branded Scratch Card on your own! It takes less than one hour You need absolutely no IT experience With the MSC web based wizard you can: Change the whole design of the java Change the questions Set up multiple games in single campaign Have a single download link for your campaign Test the finished app . on web without test devices With the MSC web statistics you can: See all the statistics of the user survey real-time Export the campaign results in MS Excel

Make your branded Scratch Card on your own!

It takes less than one hour

You need absolutely no IT experience

With the MSC web based wizard you can:

Change the whole design of the java

Change the questions

Set up multiple games in single campaign

Have a single download link for your campaign

Test the finished app . on web without test devices

With the MSC web statistics you can:

See all the statistics of the user survey real-time

Export the campaign results in MS Excel

Mobile Scratch Card offers many advantages to regular SMS campaigns: For the advertising partner: Marketing survey and brand loyalty in one campaign Low cost Better response rates Effective and interactive communication with users Closer connection with the brand at more different points: application design quiz questions bonus content other prizes For the end-user: Better user experience Unique and FREE games to play Enter different competitions each week from same java application No hassle with sending SMS BENEFITS

Mobile Scratch Card offers many advantages to regular SMS campaigns:

For the advertising partner:

Marketing survey and brand loyalty in one campaign

Low cost

Better response rates

Effective and interactive communication with users

Closer connection with the brand at more different points:

application design

quiz questions

bonus content

other prizes

For the end-user:

Better user experience

Unique and FREE games to play

Enter different competitions each week from same java application

No hassle with sending SMS

Download demo to handset : wap.mserver.hu/msc For more information please contact: [email_address] or: http:// www.linkedin.com/in/akosszabo THANK YOU!

Download demo to handset : wap.mserver.hu/msc

For more information please contact:

[email_address]

or: http:// www.linkedin.com/in/akosszabo