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One Hit Wonder's Guide to WordPress SEO
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One Hit Wonder's Guide to WordPress SEO

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The One Hit Wonder's Guide to WordPress SEO - a presentation by Direct Match Media, Inc. at Pubcon 2012

The One Hit Wonder's Guide to WordPress SEO - a presentation by Direct Match Media, Inc. at Pubcon 2012

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  • Canonical Tags, Rel-Next & Rel-Prev tags, Idiot Warning, NoFollow & NoIndex Controls Etc.
  • Canonical Tags, Rel-Next & Rel-Prev tags, Idiot Warning, NoFollow & NoIndex Controls Etc.
  • If you don’t want Google finding a page, don’t use nofollow, block it via Robots.txt & noindex tagsDo this for pages such as author archives (assuming 1 author blog), date based archives, comment pagination
  • Use excerpts or More tag to make sure the only place the full text of your post can be found, is the post page.
  • Use excerpts or More tag to make sure the only place the full text of your post can be found, is the post page.
  • Add unique content to your tag & category pages BEFORE it lists the posts in that category or tag. Make your category & tag pages landing pages for their given topic.
  • Give your site a logical structure & include it in your navigation & internal links!Breadcrumbs, contextual links, NOT auto-linkers (break stuff like Twitter integration, possible Penguin issues)
  • Transcript

    • 1. The One Hit Wonder’s Guide to WordPress SEO presented by: Ben Cook (@Skitzzo) President: Direct Match Media
    • 2. Warning: You WILL have at least one (perhaps many) of these songs stuck in your head after this session. Hopefully you’ll also remember enough SEOinformation that it’s worth humming these for the rest of the day. .
    • 3. Also:Don’t expect WordPress or plugins to do SEO for you. They’re tools that make SEO tasks easier.
    • 4. Yoast is back with a brand new edition Of WordPress SEO
    • 5. You Know the (Robots.txt) Rules & So Do I Blocking useless pages keeps the panda at bay
    • 6. Girl You Know It’s True… Duplicate content is bad.
    • 7. OpenGrapham Style More Social than SEO but too good to pass up
    • 8. I Like Big Tags & I Cannot Lie Turn Category & Tag Pages into Landing Pages!
    • 9. When I Think About Goog I Link Myself Nothing wrong with some self link-love
    • 10. Here’s our Plugin, Install it Maybe? DirectMatchMedia.com/embeditor
    • 11. Questions? @DirectMatch (polite & official)@Skitzzo (irreverent but more fun) ben@directmatchmedia.com

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