Link Building a Bridge to the 21 st  Century Presented by: Ben Cook  (@Skitzzo) President – Direct Match Media
I probably look familiar…
It All Works <ul><li>Most old link building methods are still effective… even spam! </li></ul><ul><li>*GASP!* </li></ul>
Stay Ahead of Google <ul><li>Google’s already planning for their next update… Are you? </li></ul>
Link Spam in the Spotlight <ul><li>J.C. Penney, Forbes & Overstock.com penalized </li></ul><ul><li>“ Brute force” linking ...
The Panda / Farmer Update <ul><li>Pages relying heavily on domain authority dropped </li></ul><ul><li>Sites without extern...
Variety the spice of… Google?
But that sounds like work! <ul><li>Effective link building isn’t always fun, is rarely sexy & requires a lot of work. </li...
Questions? <ul><li>Contact: [email_address] </li></ul><ul><li>Slides: </li></ul><ul><li>DirectMatchMedia.com/pubcon-south ...
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Link Building a Bridge to the 21st Century

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What to expect from link building in 2011 presented by DirectMatchMedia.com

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Transcript of "Link Building a Bridge to the 21st Century"

  1. 1. Link Building a Bridge to the 21 st Century Presented by: Ben Cook (@Skitzzo) President – Direct Match Media
  2. 2. I probably look familiar…
  3. 3. It All Works <ul><li>Most old link building methods are still effective… even spam! </li></ul><ul><li>*GASP!* </li></ul>
  4. 4. Stay Ahead of Google <ul><li>Google’s already planning for their next update… Are you? </li></ul>
  5. 5. Link Spam in the Spotlight <ul><li>J.C. Penney, Forbes & Overstock.com penalized </li></ul><ul><li>“ Brute force” linking less effective </li></ul>
  6. 6. The Panda / Farmer Update <ul><li>Pages relying heavily on domain authority dropped </li></ul><ul><li>Sites without external links to low-level pages suffered </li></ul>
  7. 7. Variety the spice of… Google?
  8. 8. But that sounds like work! <ul><li>Effective link building isn’t always fun, is rarely sexy & requires a lot of work. </li></ul><ul><li>But it’s worth it. </li></ul>
  9. 9. Questions? <ul><li>Contact: [email_address] </li></ul><ul><li>Slides: </li></ul><ul><li>DirectMatchMedia.com/pubcon-south </li></ul>

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