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Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
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Creating Immortal Content | Pubcon 2013

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We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that …

We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!

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  • 1. Creating Immoral Content
  • 2. rtal mmo I Creating Immoral Content
  • 3. Create with an Audience in Mind Don’t  try  to  “go  viral”  
  • 4. Create with an Audience in Mind Don’t  try  to  “go  viral”   Target  your  customers  
  • 5. Create with an Audience in Mind Don’t  try  to  “go  viral”   Target  your  customers   Showcase  your  skill  
  • 6. Never Waste Content Create  with  an  eye  on  Repurposing    
  • 7. Never Waste Content Create  with  an  eye  on  Repurposing     Use  graphics  from  video  for  an  infographic  
  • 8. Never Waste Content Create  with  an  eye  on  Repurposing     Use  graphics  from  video  for  an  infographic   Top  10  List  >  10  Post  Series  >  10  Videos  
  • 9. Choose a Medium   Infographics  
  • 10. Choose a Medium   Infographics   News-­‐jacking   Avoid Tragedy
  • 11. Choose a Medium   Infographics   News-­‐jacking   Controversial  Interviews  
  • 12. Choose a Medium   Infographics   News-­‐jacking   Controversial  Interviews   World  Records  
  • 13. Choose a Medium   Infographics   News-­‐jacking   Controversial  Interviews   World  Records   Contests  
  • 14. Choose a Medium   Infographics   News-­‐jacking   Controversial  Interviews   World  Records   Contests   Keep  Brand  Image  in  Mind!  
  • 15. Make it Shareable Ask   e! eas Pl
  • 16. Make it Shareable Ask   Make  sharing  the  call  to  acMon  
  • 17. Make it Shareable Ask   Make  sharing  the  call  to  acMon   Provide  quotes  to  Tweet  
  • 18. Make it Shareable Ask   Make  sharing  the  call  to  acMon   Provide  quotes  to  Tweet   Provide  thumbnails  for  Facebook   <meta property="og:image" ! content="http://seocoaches.com/facebook.png"/>!
  • 19. Make it Shareable Ask   Make  sharing  the  call  to  acMon   Provide  quotes  to  Tweet   Provide  thumbnails  for  Facebook   Provide  embed  codes  for  Images   <a href="http://www.mydomain.com"><img ! src="http://www.mydomain.com/infographic.png" ! alt=“Great Infographic” /></a>!
  • 20. Make it Shareable Ask   Make  sharing  the  call  to  acMon   Provide  quotes  to  Tweet   Provide  thumbnails  for  Facebook   Provide  embed  codes  for  Images   Only  include  buRons  your  audience  will  use  
  • 21. Launching the Content
  • 22. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams  
  • 23. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosMng  
  • 24. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosMng   TwiRer  Sponsoring  
  • 25. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosMng   TwiRer  Sponsoring   Promoted  Pins  
  • 26. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosMng   TwiRer  Sponsoring   Promoted  Pins   Stumble  Upon  Paid  Discovery  
  • 27. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosMng   TwiRer  Sponsoring   Promoted  Pins   Stumble  Upon  Paid  Discovery   Consider  Hiring  a  PR  Pro   Courtesy  of  AMC  
  • 28. Coordinate Your Attack Create  a  Launch  Sequence   10, 9, 8, 7, 6, 5, 4, 3, 2 , 1…
  • 29. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  ARack  MulMple  Fronts  
  • 30. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  ARack  MulMple  Fronts   … Time  the  Campaign   Set y, ead R
  • 31. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  ARack  MulMple  Fronts   Time  the  Campaign   Have  Resources  Available  
  • 32. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  ARack  MulMple  Fronts   Time  the  Campaign   Have  Resources  Available   Keep  Notes  for  Next  Time  
  • 33. When You Fail
  • 34. Try Again Try  a  Different  Medium  
  • 35. Try Again Try  a  Different  Medium   Try  a  Different  LocaMon   –  Different  Blog   –  Different  Social  Network  
  • 36. Try Again Try  a  Different  Medium   Try  a  Different  LocaMon   –  Different  Blog   –  Different  Social  Network   Add  Value   –  Make  it  InteracMve   –  Provide  More  InformaMon   –  Go  “Bigger”  
  • 37. Try Again Try  a  Different  Medium   Try  a  Different  LocaMon   –  Different  Blog   –  Different  Social  Network   Add  Value   –  Make  it  InteracMve   –  Provide  More  InformaMon   –  Go  “Bigger”   Alert  Fans  from  Previous  ARempts   They’re Back…
  • 38. Try Again Try  a  Different  Medium   Try  a  Different  LocaMon   –  Different  Blog   –  Different  Social  Network   Add  Value   –  Make  it  InteracMve   –  Provide  More  InformaMon   –  Go  “Bigger”   Alert  Fans  from  Previous  ARempts   Try  a  Different  Idea  
  • 39. Want to brainstorm Ben@seocoaches.com @skitzzo pubcon / graphics by Jim Cook

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