SEO & Social Media Mind Control - Harness the Power of Persuasion

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Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.

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  • Standing rule to not buy Christmas gifts
  • Standing rule to not buy Christmas gifts
  • Standing rule to not buy Christmas gifts
  • Desire to remain consistent will drive our actions – following good money after bad
  • Who do you think of when I say Myopic SEO? Consistency
  • Knowem is a good start – but people prefer proof of life
  • Authority creates trust & responsibilityGive outreach personnel impressive titles
  • Offer exclusive content – turn each site into a community
  • Offer exclusive content – turn each site into a community
  • SEO & Social Media Mind Control - Harness the Power of Persuasion

    1. 1. Search & Social Mind Control<br />presented by: Ben Cook (@Skitzzo)Direct Match Mediainspired by: Robert Cialdini’sInfluence: The Psychology of Persuasion<br />
    2. 2. I’m Kind of a Big Deal<br />
    3. 3. Reciprocation<br />
    4. 4. Reciprocation<br />
    5. 5. Commitment & Consistency<br />
    6. 6. Commitment & Consistency<br />
    7. 7. Social Proof<br />
    8. 8. Social Proof<br />
    9. 9. Liking<br />
    10. 10. Liking<br />
    11. 11. Authority<br />
    12. 12. Authority<br />
    13. 13. Scarcity<br />
    14. 14. Scarcity<br />

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