Search & Social Mind Control<br />presented by: Ben Cook (@Skitzzo)Direct Match Mediainspired by: Robert Cialdini’sInfluen...
I’m Kind of a Big Deal<br />
Reciprocation<br />
Reciprocation<br />
Commitment & Consistency<br />
Commitment & Consistency<br />
Social Proof<br />
Social Proof<br />
Liking<br />
Liking<br />
Authority<br />
Authority<br />
Scarcity<br />
Scarcity<br />
Upcoming SlideShare
Loading in...5
×

SEO & Social Media Mind Control - Harness the Power of Persuasion

2,191

Published on

Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.

Published in: Technology, Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,191
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • Standing rule to not buy Christmas gifts
  • Standing rule to not buy Christmas gifts
  • Standing rule to not buy Christmas gifts
  • Desire to remain consistent will drive our actions – following good money after bad
  • Who do you think of when I say Myopic SEO? Consistency
  • Knowem is a good start – but people prefer proof of life
  • Authority creates trust &amp; responsibilityGive outreach personnel impressive titles
  • Offer exclusive content – turn each site into a community
  • Offer exclusive content – turn each site into a community
  • SEO & Social Media Mind Control - Harness the Power of Persuasion

    1. 1. Search & Social Mind Control<br />presented by: Ben Cook (@Skitzzo)Direct Match Mediainspired by: Robert Cialdini’sInfluence: The Psychology of Persuasion<br />
    2. 2. I’m Kind of a Big Deal<br />
    3. 3. Reciprocation<br />
    4. 4. Reciprocation<br />
    5. 5. Commitment & Consistency<br />
    6. 6. Commitment & Consistency<br />
    7. 7. Social Proof<br />
    8. 8. Social Proof<br />
    9. 9. Liking<br />
    10. 10. Liking<br />
    11. 11. Authority<br />
    12. 12. Authority<br />
    13. 13. Scarcity<br />
    14. 14. Scarcity<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×