A billion Dollar Industry?<br />By Scott Johns<br />
Origins & History<br />Founded in early 2005 by 3 former PayPal Employees.<br />Purchased by Google in November 2006 for $1.65 billion.<br />65,000 uploads and 100 million views per day after 1 year.<br />In ‘07 consumed as much bandwidth as entire internet in ’00.<br />1st worldwide free broadcast of a major sporting event in ‘10.<br />Showing more than 2 billion videos a day in May 2010.<br />[Wikipedia]<br />
“Nearly double the prime time audience of all three major US television networks combined.”<br />[YouTube]<br />
Controversy<br />Multiple lawsuits have been filed against YouTube for failing to make sure videos do not violate copyright laws but no damages have been awarded as of yet.<br />YouTube was however ordered to hand over data detailing the viewing habits of its users.<br />Many countries have used web filtering to block their citizens from accessing YouTube due to concerns over lack of censorship. <br />[Wikipedia]<br />
“Some schools have blocked access to YouTube, citing the inability to determine what sort of video material might be accessed by students.”<br />[Wikipedia]<br />
Revenue in 2010<br />Various analysts estimated YouTube’s 2010 revenue to be as low as $450 million and as high as $945 million.<br />Google doesn’t release YouTube’s actual revenue numbers, but did state that in 2010 it, “more than doubled.”<br />[NY Times, Mashable, YouTube]<br />
It is still unclear whether or not YouTube has become profitable.<br />
Individuals Profiting From YouTube<br />YouTube began inviting some users to share in advertising revenue in 2007.<br />There are now over 10,000 YouTube channels in the partner program.<br />After being discovered on YouTube, Justin Bieber signed a record deal with Usher. His video “Baby” is currently the most viewed YouTube video of all time with over 482 million views.<br />[Wikipedia]<br />
“Some partners are doing $10K a month."<br />[Will Video For Food]<br />
Works Cited<br />"YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/YouTube>.<br />"YouTube | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. Web. 08 Mar. 2011. <http://www.facebook.com/youtube?v=info>.<br />Miller, Claire C. "YouTube Ads Turn Videos Into Revenue." The New York Times. 2 Sept. 2010. Web. 7 Mar. 2011.<br />Ostrow, Adam. "YouTube Revenue Approaching $1 Billion Per Year [REPORT]." Social Media News and Web Tips â Mashable â The Social Media Guide. Web. 08 Mar. 2011. <http://mashable.com/2010/03/05/youtube-revenue-2010/>.<br />"YouTube - Q4 2010 Earnings Call." YouTube - Broadcast Yourself. Web. 08 Mar. 2011. <http://www.youtube.com/watch?v=J-jVzQm8kAs>.<br />"Social Impact of YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/Social_impact_of_YouTube>.<br />Nalty, Kevin H. "How Much Money Does a YouTube Partner Make?" Will Video For Food. 2 Apr. 2008. Web. 16 Mar. 2011. <http://willvideoforfood.com/2008/04/02/how-much-money-does-a-youtube-partner-make/>.<br />
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