Fidor Bank thinks different! Fidor Bank = GLOBAL PEER TO PEER BANKING. § Crowdsourcing, e. g. with a user-community, that allows peer-to-peer support, sharing of experiences and cooperation in order to solve financial questions; § Crowdfunding, e. g. by getting paid by the bank for specific social interactions within Fidor Bank Community; § User co-designed Products and user driven Prices, e. g. Product suggestions within the community, „Zins-Consenus-Group“ within Fidor Bank Community, „Like-Zins“, an interest rate that is directly connected to the amount of Likes on Fidor Bank´s Facebook profile. § Crowdfunding, via third party platforms such as startnext and others; § Peer to peer lending within FidorPay Account; § A global payment offer, that will allow „account to account“ payments or „account to cash pick up“.
Fidor Bank´s Customer „phase in“ allows efficient marketing spendings. 2011: proof of concept €100,000 Communication Spendings since Kick off 75,000 top Line User registrations year end 2011 €1.33 Cost per Registration 6,000 full KYC Customers in avg 2011 €16.7 Cost per Full KYC Customer in avg 2011 €14.83 net income/full KYC user in 2011
Banking is just data“Informa;on about money has become almost as important as money itself .” Walter Wriston, CEO/Chair, 1967-‐1984 “Banking is just bits and bytes.” John Reed, CEO/Chair, 1984-‐1998