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Coworking by the numbers

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Coworking Presentation from the 2014 Global Coworking Conference in Kansas City. Includes coworking forecast to 2018.

Coworking Presentation from the 2014 Global Coworking Conference in Kansas City. Includes coworking forecast to 2018.


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  • 1. COWORKING BY THE NUMBERS Steve King Emergent Research
  • 2. AGENDA: • NUMBERS • DRIVERS • OUTLOOK
  • 3. 0 500 1000 1500 2000 2500 3000 3500 2006 2008 2010 2012 2013 Number of Global Coworking Spaces (narrow coworking space definition) Sources: DeskMag, Emergent Research
  • 4. 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 2006 2008 2010 2012 2013 Number of Global Coworking Space Members (narrow coworking space definition) Sources: DeskMag, Emergent Research
  • 5. 0 20 40 60 80 100 120 140 160 180 2008 2013 Number of Seed/Startup Accelerators (U.S) Sources: European Seed Accelerator Ecosystem; Accelerating Startups – The Seed Accelerator Phenomenon
  • 6. 0 200 400 600 800 1000 1200 1400 2008 2013 Number of Business Incubators (U.S.) Source: National Business Incubation Association
  • 7. 0 500 1000 1500 2000 2500 2008 2013 Number of Office Business Centers (U.S.) Source: Global Workspace Association
  • 8. 0 20 40 60 80 100 120 140 160 180 200 2008 2013 Number of Makerspaces (U.S.) Source: Make Magazine
  • 9. 0 50 100 150 200 250 300 350 400 2008 2013 Number of Shared Commercial Kitchens (U.S., membership based) Source: Culinary Incubator
  • 10. 0 2 4 6 8 10 12 14 16 18 2008 2013 Number of Shared Biolabs (U.S., membership based) Source: Emergent Research
  • 11. • Volatility • Uncertainty • Complexity • Ambiguity • Agility • Flexibility • Avoid Fixed Costs • Collaboration • Technology • Globalization • Economic Shifts It’s a Turbulent World
  • 12. 0 500000 1000000 1500000 2000000 2500000 1998 2012 Microsoft Apple Google Revenue Per Employee The Rise of the Extended Workforce and the Connected Economy
  • 13. • Larger firms building platforms and ecosystems to attract partners • Smaller firms and solopreneurs specializing, finding niches and developing their own networks and ecosystems • Growing ecosystems of companies and technologies enabling cross firm collaboration and the use of expanded supply chains Platforms, Ecosystems and Networks
  • 14. 0 20 40 60 80 100 Growth in Employer and Single Person Firms Percentage Change – 1992 to 2012 Single Person Less Than 500 Employees 500 to 10,000 Employees 10,000+ Employees 90% 21% 15% 50% Source: Small Business Administration Barbell Industrial Structures
  • 15. 21 21.5 22 22.5 23 2001 2011 0 2 4 6 8 1991 2001 2011 Avg. Number of Employees New Businesses Avg. Number of Employees Small Business Sector Source: BLS Monthly Labor Review March 2012 Small Businesses Also Moving to the Extended Workforce and the Connected Economy
  • 16. Independent Workers Too In 2012, U.S. Independent Workers: • Spent $96 billion hiring the equivalent of 2.3 million FT workers via contract hiring • Spent $150 billion in non-payroll and overhead expenses
  • 17. Networking Key to Connected Economy Success Factor % 8,9,10 Mean Score Professional/technical expertise in field of work 92% 9.24 Personal Attributes 90% 9.09 Networking skills 59% 7.30 IT skills 48% 6.82 Admin skills 40% 6.2 Sales/Marketing 37% 5.78 Successful Solopreneurs Key Success Factors
  • 18. Networking = Sales in the Connected Economy Successful Solopreneurs How They Get Work Factor % 4,5 Mean Score Word of Mouth 82% 4.24 Former Employer 47% 2.8 Staffing Agency/Broker 15% 1.38 Online Job Marketplace 12% 1.33 Social Media 6% .78 Advertising 3% .57
  • 19. Coworking: The Next 5 Years • Trends and Shifts Favor Coworking • Social • Demographic • Economic • Technology
  • 20. Coworking: The Next 5 Years • Challenges • Awareness • Value Proposition • Substitutes • Competition • Business model
  • 21. 0 2000 4000 6000 8000 10000 12000 14000 2013 2014 2015 2016 2017 2018 Coworking Facility Forecast
  • 22. 2013 2014 2015 2016 2017 2018 Coworking Member Forecast 200k 400k 600k 800k 1000k Number of Members
  • 23. QUESTIONS

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