Skills matter marcm

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Skills matter marcm

  1. 1. Experience DesignBeyond delivery: Delight!
  2. 2. Marc McNeill !   UX 19 Years !   ThoughtWorks & Agile 6 years !   PhD. Human Factors !   Multi-platform !   Financial Services, Retail, Media etc !   Hand waver & do’er
  3. 3. Delight“Something that gives great pleasure or enjoyment”
  4. 4. Positive correlation between delight & productivity” “Firms that create superior customer satisfaction enjoy superior profits”e.g. "Happiness economics" in reverse: Does happiness affect productivity?” http://www.voxeu.org/index.php?q=node/5343The Customer Delight Principle: Exceeding Customers Expectations for Bottom-Line Success by Timothy Keiningham and Terry Vavra (2001)
  5. 5. Customer (user) ! Mediocrity
  6. 6. Delivery
  7. 7. Delivery
  8. 8. Delivery
  9. 9. !
  10. 10. A problem withProcess
  11. 11. Build?!! Test
  12. 12. Build?!! Test
  13. 13. Agile
  14. 14. Agile Stories
  15. 15. Agile Backlog 24 hrs Bac klog 2- 4 we ek s Deliverables Stories
  16. 16. Agile Backlog 24 hrs Bac klog 2- 4 we ek s Deliverables Stories
  17. 17. !
  18. 18. !Wants
  19. 19. Needs !Wants Desires
  20. 20. Needs ! TriggerWants Context Desires Environment
  21. 21. Time for a Model
  22. 22. Envision Showcase Test & Learn ImproveEvolve Deliver
  23. 23. Envision Photo credit: http://www.flickr.com/photos/epaul_07/2437555740/
  24. 24. Envision
  25. 25. Envision
  26. 26. Deliver 24 hrs Bac klog 2- 4 we ek s
  27. 27. Deliver 24 hrs Bac klog 2- 4 we ek s
  28. 28. Deliver
  29. 29. Evolve 25% 25% 25% 25% http://www.artinthepicture.com/blog/?p=109 http://www.bloglifetime.com/images/blogs/11-2007/different-versions-of-the-mona-lisa.jpg
  30. 30. Continuous designContinuous delivery
  31. 31. So how do you do it
  32. 32. Envision Showcase Test & Learn ImproveEvolve Deliver
  33. 33. Looking in… your colleagues are a rich source of inspiration
  34. 34. Looking in… other departments may already have research
  35. 35. Looking outsideWatching customers can be a revelation!
  36. 36. “If I had asked people what theywanted, they would have saidfaster horses.” Henry Ford
  37. 37. “If I had asked people what theywanted, they would have saidfaster horses.” Henry Ford
  38. 38. Looking outsideYour competitors can provide stimulus too
  39. 39. The wall is the new desk Dave Gray
  40. 40. Darren (Is a customer whose life is touched by the product we are building)(not these) seg ments actors
  41. 41. colleagues customers Looking in Looking out Lot of design ideasDo ‘Design Thinking’
  42. 42. Collaborative design thinking
  43. 43. Rapid prototyping
  44. 44. (2 weeks)
  45. 45. Big upfrontDesign
  46. 46. Never 45% Rarely 19%Sometimes 16% Often 13% Always 7%Feature usage in deployed apps Source: The Standish Group
  47. 47. Focus on the delightfulminimum viable product ^ “Here’s a tip, pack it and halve it” Lonely Planet
  48. 48. ExperiencesNot aproductbacklog
  49. 49. ✗ Card slot ✗ Video✗ 3g ✗ Video calling✗ Bluetooth ✗ TV out✗ Infrared ✗ Music ring tones✗ Decent camera ✗ Voice dialing✗ Secondary camera ✗ Voice commands✗ Camera flash ✗ GPS✗ MMS ✗ JAVA✗ Radio ✗ Push to talk
  50. 50. Envision Showcase Test & Learn ImproveEvolve Deliver
  51. 51. Collaboration cultureCo-locatedBusiness Creative Tech UX
  52. 52. “I’m glad we’re all agreed then.” “Ah...” “I’m glad we’re all agreed then.” “Ah...”
  53. 53. Working TogetherBusiness Creative Tech UX
  54. 54. Personas Content Navigation Interaction Information architecture Testing Stories Wire Look & frames feel spikes Creative conceptMood boards Creative flats Collateral Styleguide
  55. 55. Information architecture TestingStories Wire Look & frames feel spikes Creative concept
  56. 56. Release Inception Iteration 1 Iteration 2 Iteration 3 Iteration n Dev Dev Dev DevEnvisioning BA&UX BA&UX BA&UX Envision Creative, UX spikes, UI dev, User testing
  57. 57. Envision Showcase Test & Learn ImproveEvolve Deliver
  58. 58. Design evaluationUsability testing Customer
  59. 59. Continuous designContinuous delivery
  60. 60. Key takeaways!   Projects don’t start at Dev!   Create a vision and use visual thinking!   Do just enough & get rid of waste!   Collaborate, co-locate, communicate
  61. 61. Marc McNeillmmcneill@thoughtworks.com dancingmango.com/blog Twitter: dancingmango

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