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Skills matter   marcm
 

Skills matter marcm

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    Skills matter   marcm Skills matter marcm Presentation Transcript

    • Experience DesignBeyond delivery: Delight!
    • Marc McNeill !   UX 19 Years !   ThoughtWorks & Agile 6 years !   PhD. Human Factors !   Multi-platform !   Financial Services, Retail, Media etc !   Hand waver & do’er
    • Delight“Something that gives great pleasure or enjoyment”
    • Positive correlation between delight & productivity” “Firms that create superior customer satisfaction enjoy superior profits”e.g. "Happiness economics" in reverse: Does happiness affect productivity?” http://www.voxeu.org/index.php?q=node/5343The Customer Delight Principle: Exceeding Customers Expectations for Bottom-Line Success by Timothy Keiningham and Terry Vavra (2001)
    • Customer (user) ! Mediocrity
    • Delivery
    • Delivery
    • Delivery
    • !
    • A problem withProcess
    • Build?!! Test
    • Build?!! Test
    • Agile
    • Agile Stories
    • Agile Backlog 24 hrs Bac klog 2- 4 we ek s Deliverables Stories
    • Agile Backlog 24 hrs Bac klog 2- 4 we ek s Deliverables Stories
    • !
    • !Wants
    • Needs !Wants Desires
    • Needs ! TriggerWants Context Desires Environment
    • Time for a Model
    • Envision Showcase Test & Learn ImproveEvolve Deliver
    • Envision Photo credit: http://www.flickr.com/photos/epaul_07/2437555740/
    • Envision
    • Envision
    • Deliver 24 hrs Bac klog 2- 4 we ek s
    • Deliver 24 hrs Bac klog 2- 4 we ek s
    • Deliver
    • Evolve 25% 25% 25% 25% http://www.artinthepicture.com/blog/?p=109 http://www.bloglifetime.com/images/blogs/11-2007/different-versions-of-the-mona-lisa.jpg
    • Continuous designContinuous delivery
    • So how do you do it
    • Envision Showcase Test & Learn ImproveEvolve Deliver
    • Looking in… your colleagues are a rich source of inspiration
    • Looking in… other departments may already have research
    • Looking outsideWatching customers can be a revelation!
    • “If I had asked people what theywanted, they would have saidfaster horses.” Henry Ford
    • “If I had asked people what theywanted, they would have saidfaster horses.” Henry Ford
    • Looking outsideYour competitors can provide stimulus too
    • The wall is the new desk Dave Gray
    • Darren (Is a customer whose life is touched by the product we are building)(not these) seg ments actors
    • colleagues customers Looking in Looking out Lot of design ideasDo ‘Design Thinking’
    • Collaborative design thinking
    • Rapid prototyping
    • (2 weeks)
    • Big upfrontDesign
    • Never 45% Rarely 19%Sometimes 16% Often 13% Always 7%Feature usage in deployed apps Source: The Standish Group
    • Focus on the delightfulminimum viable product ^ “Here’s a tip, pack it and halve it” Lonely Planet
    • ExperiencesNot aproductbacklog
    • ✗ Card slot ✗ Video✗ 3g ✗ Video calling✗ Bluetooth ✗ TV out✗ Infrared ✗ Music ring tones✗ Decent camera ✗ Voice dialing✗ Secondary camera ✗ Voice commands✗ Camera flash ✗ GPS✗ MMS ✗ JAVA✗ Radio ✗ Push to talk
    • Envision Showcase Test & Learn ImproveEvolve Deliver
    • Collaboration cultureCo-locatedBusiness Creative Tech UX
    • “I’m glad we’re all agreed then.” “Ah...” “I’m glad we’re all agreed then.” “Ah...”
    • Working TogetherBusiness Creative Tech UX
    • Personas Content Navigation Interaction Information architecture Testing Stories Wire Look & frames feel spikes Creative conceptMood boards Creative flats Collateral Styleguide
    • Information architecture TestingStories Wire Look & frames feel spikes Creative concept
    • Release Inception Iteration 1 Iteration 2 Iteration 3 Iteration n Dev Dev Dev DevEnvisioning BA&UX BA&UX BA&UX Envision Creative, UX spikes, UI dev, User testing
    • Envision Showcase Test & Learn ImproveEvolve Deliver
    • Design evaluationUsability testing Customer
    • Continuous designContinuous delivery
    • Key takeaways!   Projects don’t start at Dev!   Create a vision and use visual thinking!   Do just enough & get rid of waste!   Collaborate, co-locate, communicate
    • Marc McNeillmmcneill@thoughtworks.com dancingmango.com/blog Twitter: dancingmango