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    Simonwardleycloudcomputing Whyitmatters 091005133439 Phpapp01 Simonwardleycloudcomputing Whyitmatters 091005133439 Phpapp01 Presentation Transcript

    • Cloud Computing Why it matters
    • Simon Wardley
    • Canonical
    • DANGER! Will Robinson DANGER!
    • Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    • Pain
    • Pain No. Slides
    • Pain 15 slides OK No. Slides
    • 193 slides Severe Pain risk of harm OK No. Slides
    • photos/videoplacebo/3481780379/
    • Cloud Computing
    • What is Cloud Computing?
    • http://www.flickr.com/photos/fimbrethil/
    • It’s like computers on the internet, innit.
    • http://www.flickr.com/photos/radioflyer007/
    • http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
    • Disruptive shift of the computing stack to online services.
    • It’s like computers on the internet, innit.
    • Image from Oliver Twist
    • It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
    • 67 definitions
    • 193 slides Severe Pain risk of harm OK No. Slides
    • 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
    • 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. Cloud Pyramid (see "Cloud Pyramid")
    • + 8 definitions
    • 2. A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers.
    • No definition
    • Our Cloud = Product
    • What is Industrial Revolution?
    • http://www.flickr.com/photos/fimbrethil/
    • It’s like mechanised horses, innit.
    • 43 definitions
    • 1. Broad socioeconomic and technological changes starting in the early 18th century.
    • 2. Rapid development of industry in the early 19th century.
    • No definition
    • + 200 years
    • http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    • Not a thing
    • Transition
    • http://www.flickr.com/photos/21734563@N04/2179722280/
    • Concept
    • Concept Suitability
    • Concept Technology Suitability
    • Attitude Concept Technology Suitability
    • Attitude Concept Industrial Technology Revolution Suitability
    • Industrial = Our Revolution Product
    • It’s like mechanised horses, innit.
    • It’s like computers on the internet, innit.
    • Cloud Computing
    • Concept
    • John McCarthy, 1960
    • John McCarthy, 1960
    • John McCarthy, 1960
    • Utility computing John McCarthy, 1960
    • ?
    • Innovation W. H. Wollaston 1821
    • Hippolyte Pixii 1832 Innovation Bespoke
    • Innovation Bespoke Products Gramme Ring 1860s
    • G. Westinghouse (1846 -1914) Innovation Bespoke Products Commodity
    • G. Westinghouse (1846 -1914) Utility Innovation Bespoke Products Services
    • Utility Innovation Bespoke Products Services Harvey Hubbell (1857-1927)
    • Utility Innovation Bespoke Products Services
    • Commoditisation Innovation Bespoke Products Commodity [Utility Services]
    • Innovation Z3 1941
    • LEO 1946 Innovation Bespoke
    • Innovation Bespoke Products IBM 650 1954
    • Utility Innovation Bespoke Products Services
    • Utility Products Services John McCarthy, 1960
    • John McCarthy, 1960
    • Concept
    • ? Concept Suitability
    • ti lity s U ice rv Se ts Y d uc Pro o ke p B es at ion n ov In X
    • Ubiquity
    • Ubiquity Novel
    • Ubiquity Novel Common
    • Ubiquity Novel Common Certainty
    • Ubiquity Novel Common Low Certainty
    • Ubiquity Novel Common Low Certainty High
    • Common TV’s, Phone, Ubiquity VCRs Novel Low Certainty High
    • Ubiquity Novel Common Low Certainty High
    • Common Ubiquity Novel Innovation Low Certainty High
    • Common Commodity Ubiquity Novel Innovation Low Certainty High
    • Common Utility Service Commodity Ubiquity Novel Innovation Low Certainty High
    • Common Ubiquity Novel Early lists, 1980. Low Certainty High
    • Common Ubiquity DB marketing, mid 80’s. Novel Low Certainty High
    • Common CRM Products, Ubiquity 1990’s Novel Low Certainty High
    • Common Salesforce Ubiquity Novel Low Certainty High
    • Common Utility Service Commodity Ubiquity Products Bespoke CRM Novel Innovation Low Certainty High
    • Ubiquity Novel Common Low Certainty High
    • Ubiquity Novel Common Low Certainty High
    • http://www.flickr.com/photos/privatenobby
    • http://www.flickr.com/photos/billege
    • http://www.flickr.com/photos/billege/
    • Common Demand Ubiquity Novel Low Certainty High
    • http://www.flickr.com/photos/privatenobby
    • http://www.flickr.com/photos/mush2274
    • http://www.flickr.com/photos/mush2274/
    • Common Demand Ubiquity Improvement Novel Low Certainty High
    • Common Demand Constant Ubiquity pressure Improvement Novel Low Certainty High
    • Common Ubiquity Innovation Novel Low Certainty High
    • Common Ubiquity Products Novel Low Certainty High
    • Common Widespread Ubiquity Novel Low Certainty High
    • Common Widespread Ubiquity Feature Complete Novel Low Certainty High
    • Common Widespread Ubiquity Feature Complete Novel Low Certainty High
    • Common Service Ubiquity Novel Low Certainty High
    • Common Volume Operations Ubiquity Novel Low Certainty High
    • Common Utility Service Commodity Ubiquity Products Bespoke Novel Innovation Low Certainty High
    • Concept Suitability
    • Concept ? Technology Suitability
    • Gerald J. Popek (1947-2008)
    • Concept Technology Suitability
    • Attitude Concept ? Technology Suitability
    • Nicholas Carr
    • Nicholas Carr
    • Common Ubiquity Diminishing Strategic Value Novel Low Certainty High
    • Common Cost of doing business Ubiquity Novel Low Certainty High
    • Attitude Concept Technology Suitability
    • Common as a Service Ubiquity as a Product Novel Low Certainty High
    • Why it matters
    • Common as a Service Ubiquity Novel Low Certainty High
    • Common Ubiquity Highly Disruptive Novel Low Certainty High
    • Common Ubiquity You Novel Low Certainty High
    • Common Market Ubiquity You Novel Low Certainty High
    • Common Market Competitive Ubiquity Gap You Novel Low Certainty High
    • Common Market Ubiquity Constant pressure You Novel Low Certainty High
    • http://www.flickr.com/photos/privatenobby
    • http://www.flickr.com/photos/billege
    • http://www.flickr.com/photos/giddygoose/
    • http://www.flickr.com/photos/21734563@N04/2179722280/
    • Ubuntu Enterprise Cloud
    • Private cloud Eucalyptus VM Tracks EC2 Web UI KVM Hyp. API Cloud Controller Node Controller Ubuntu Server Edition Physical Machines (bare bones)
    • Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    • Recap
    • What is Cloud Computing?
    • It’s like computers on the internet, innit.
    • 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
    • Utility computing John McCarthy, 1960
    • Common as a Service Ubiquity as a Product Novel Low Certainty High
    • Attitude Concept Technology Suitability
    • http://www.flickr.com/photos/21734563@N04/2179722280/
    • Why so much confusion?
    • Common Ubiquity as a Product Novel Low Certainty High
    • Common “Cloudy” Ubiquity as a Product Novel Low Certainty High
    • Our Cloud = Product
    • Common Utility Service Commodity Ubiquity Novel Low Certainty High
    • Common Utility Service Ubiquity Enables Novel Innovation Low Certainty High
    • Common Utility Service Commodity Ubiquity Products Bespoke Novel Innovation Low Certainty High
    • Innovation = $$$
    • Common Utility Service Ubiquity Brand Novel Innovation Low Certainty High
    • Cloud Computing vs Economic Crisis
    • Cloud Guru = $$$
    • 67 Definitions
    • Private Cloud is Cloud Computing?
    • Cloud is like ...
    • Cloud is like ... electricity?
    • Cloud is like ... a supermarket?
    • Cloud is like ... whatever?
    • There is so much gibberish on cloud you might as well just call everything “Kitten”.
    • Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
    • Kitten, Kitten, Kitten
    • Kitten http://www.flickr.com/photos/privatenobby
    • Kitten http://www.flickr.com/photos/privatenobby
    • Kitten Kitten Kitten Kitten Kitten Kitten
    • Kitten Kitten Kitten Kitty Kitten Kitten Kitty Kitten Kitten Kitten
    • Kitten Chicken Kitten Kitten Kitty Kitten Kitten Kitty Kitten Kitten Kitten
    • Kitten Chicken http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
    • Kitten Chicken Kitten Kitten Kitten Kitten Kitten
    • Kitten Kitten Kitten Kitten Kitten Kitten Kitten
    • Kitten “Kitten Kitten Chicken” Kitten Kitten Kitten Kitten
    • Kitten = Chicken
    • Kitten !
    • Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
    • Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten ... and it’s hype and lock-in and did I mention infrastructure?
    • Cloud for human beings (not for kittens) www.ubuntu.com/cloud simon.wardley@canonical.com twitter : swardley