Simonwardleycloudcomputing Whyitmatters 091005133439 Phpapp01

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  • Find a podcast of Simon’s talk at London CloudCamp March 2010 here:
    http://skillsmatter.com/podcast/cloud-grid/simon-wardley-welcome-to-cloudcamp/wd-742
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Simonwardleycloudcomputing Whyitmatters 091005133439 Phpapp01

  1. 1. Cloud Computing Why it matters
  2. 2. Simon Wardley
  3. 3. Canonical
  4. 4. DANGER! Will Robinson DANGER!
  5. 5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  6. 6. Pain
  7. 7. Pain No. Slides
  8. 8. Pain 15 slides OK No. Slides
  9. 9. 193 slides Severe Pain risk of harm OK No. Slides
  10. 10. photos/videoplacebo/3481780379/
  11. 11. Cloud Computing
  12. 12. What is Cloud Computing?
  13. 13. http://www.flickr.com/photos/fimbrethil/
  14. 14. It’s like computers on the internet, innit.
  15. 15. http://www.flickr.com/photos/radioflyer007/
  16. 16. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  17. 17. Disruptive shift of the computing stack to online services.
  18. 18. It’s like computers on the internet, innit.
  19. 19. Image from Oliver Twist
  20. 20. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  21. 21. 67 definitions
  22. 22. 193 slides Severe Pain risk of harm OK No. Slides
  23. 23. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
  24. 24. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. Cloud Pyramid (see "Cloud Pyramid")
  25. 25. + 8 definitions
  26. 26. 2. A new generation of computing that utilizes distant servers for data storage and management, allowing the device to use smaller and more efficient chips that consume less energy than standard computers.
  27. 27. No definition
  28. 28. Our Cloud = Product
  29. 29. What is Industrial Revolution?
  30. 30. http://www.flickr.com/photos/fimbrethil/
  31. 31. It’s like mechanised horses, innit.
  32. 32. 43 definitions
  33. 33. 1. Broad socioeconomic and technological changes starting in the early 18th century.
  34. 34. 2. Rapid development of industry in the early 19th century.
  35. 35. No definition
  36. 36. + 200 years
  37. 37. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  38. 38. Not a thing
  39. 39. Transition
  40. 40. http://www.flickr.com/photos/21734563@N04/2179722280/
  41. 41. Concept
  42. 42. Concept Suitability
  43. 43. Concept Technology Suitability
  44. 44. Attitude Concept Technology Suitability
  45. 45. Attitude Concept Industrial Technology Revolution Suitability
  46. 46. Industrial = Our Revolution Product
  47. 47. It’s like mechanised horses, innit.
  48. 48. It’s like computers on the internet, innit.
  49. 49. Cloud Computing
  50. 50. Concept
  51. 51. John McCarthy, 1960
  52. 52. John McCarthy, 1960
  53. 53. John McCarthy, 1960
  54. 54. Utility computing John McCarthy, 1960
  55. 55. ?
  56. 56. Innovation W. H. Wollaston 1821
  57. 57. Hippolyte Pixii 1832 Innovation Bespoke
  58. 58. Innovation Bespoke Products Gramme Ring 1860s
  59. 59. G. Westinghouse (1846 -1914) Innovation Bespoke Products Commodity
  60. 60. G. Westinghouse (1846 -1914) Utility Innovation Bespoke Products Services
  61. 61. Utility Innovation Bespoke Products Services Harvey Hubbell (1857-1927)
  62. 62. Utility Innovation Bespoke Products Services
  63. 63. Commoditisation Innovation Bespoke Products Commodity [Utility Services]
  64. 64. Innovation Z3 1941
  65. 65. LEO 1946 Innovation Bespoke
  66. 66. Innovation Bespoke Products IBM 650 1954
  67. 67. Utility Innovation Bespoke Products Services
  68. 68. Utility Products Services John McCarthy, 1960
  69. 69. John McCarthy, 1960
  70. 70. Concept
  71. 71. ? Concept Suitability
  72. 72. ti lity s U ice rv Se ts Y d uc Pro o ke p B es at ion n ov In X
  73. 73. Ubiquity
  74. 74. Ubiquity Novel
  75. 75. Ubiquity Novel Common
  76. 76. Ubiquity Novel Common Certainty
  77. 77. Ubiquity Novel Common Low Certainty
  78. 78. Ubiquity Novel Common Low Certainty High
  79. 79. Common TV’s, Phone, Ubiquity VCRs Novel Low Certainty High
  80. 80. Ubiquity Novel Common Low Certainty High
  81. 81. Common Ubiquity Novel Innovation Low Certainty High
  82. 82. Common Commodity Ubiquity Novel Innovation Low Certainty High
  83. 83. Common Utility Service Commodity Ubiquity Novel Innovation Low Certainty High
  84. 84. Common Ubiquity Novel Early lists, 1980. Low Certainty High
  85. 85. Common Ubiquity DB marketing, mid 80’s. Novel Low Certainty High
  86. 86. Common CRM Products, Ubiquity 1990’s Novel Low Certainty High
  87. 87. Common Salesforce Ubiquity Novel Low Certainty High
  88. 88. Common Utility Service Commodity Ubiquity Products Bespoke CRM Novel Innovation Low Certainty High
  89. 89. Ubiquity Novel Common Low Certainty High
  90. 90. Ubiquity Novel Common Low Certainty High
  91. 91. http://www.flickr.com/photos/privatenobby
  92. 92. http://www.flickr.com/photos/billege
  93. 93. http://www.flickr.com/photos/billege/
  94. 94. Common Demand Ubiquity Novel Low Certainty High
  95. 95. http://www.flickr.com/photos/privatenobby
  96. 96. http://www.flickr.com/photos/mush2274
  97. 97. http://www.flickr.com/photos/mush2274/
  98. 98. Common Demand Ubiquity Improvement Novel Low Certainty High
  99. 99. Common Demand Constant Ubiquity pressure Improvement Novel Low Certainty High
  100. 100. Common Ubiquity Innovation Novel Low Certainty High
  101. 101. Common Ubiquity Products Novel Low Certainty High
  102. 102. Common Widespread Ubiquity Novel Low Certainty High
  103. 103. Common Widespread Ubiquity Feature Complete Novel Low Certainty High
  104. 104. Common Widespread Ubiquity Feature Complete Novel Low Certainty High
  105. 105. Common Service Ubiquity Novel Low Certainty High
  106. 106. Common Volume Operations Ubiquity Novel Low Certainty High
  107. 107. Common Utility Service Commodity Ubiquity Products Bespoke Novel Innovation Low Certainty High
  108. 108. Concept Suitability
  109. 109. Concept ? Technology Suitability
  110. 110. Gerald J. Popek (1947-2008)
  111. 111. Concept Technology Suitability
  112. 112. Attitude Concept ? Technology Suitability
  113. 113. Nicholas Carr
  114. 114. Nicholas Carr
  115. 115. Common Ubiquity Diminishing Strategic Value Novel Low Certainty High
  116. 116. Common Cost of doing business Ubiquity Novel Low Certainty High
  117. 117. Attitude Concept Technology Suitability
  118. 118. Common as a Service Ubiquity as a Product Novel Low Certainty High
  119. 119. Why it matters
  120. 120. Common as a Service Ubiquity Novel Low Certainty High
  121. 121. Common Ubiquity Highly Disruptive Novel Low Certainty High
  122. 122. Common Ubiquity You Novel Low Certainty High
  123. 123. Common Market Ubiquity You Novel Low Certainty High
  124. 124. Common Market Competitive Ubiquity Gap You Novel Low Certainty High
  125. 125. Common Market Ubiquity Constant pressure You Novel Low Certainty High
  126. 126. http://www.flickr.com/photos/privatenobby
  127. 127. http://www.flickr.com/photos/billege
  128. 128. http://www.flickr.com/photos/giddygoose/
  129. 129. http://www.flickr.com/photos/21734563@N04/2179722280/
  130. 130. Ubuntu Enterprise Cloud
  131. 131. Private cloud Eucalyptus VM Tracks EC2 Web UI KVM Hyp. API Cloud Controller Node Controller Ubuntu Server Edition Physical Machines (bare bones)
  132. 132. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  133. 133. Recap
  134. 134. What is Cloud Computing?
  135. 135. It’s like computers on the internet, innit.
  136. 136. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
  137. 137. Utility computing John McCarthy, 1960
  138. 138. Common as a Service Ubiquity as a Product Novel Low Certainty High
  139. 139. Attitude Concept Technology Suitability
  140. 140. http://www.flickr.com/photos/21734563@N04/2179722280/
  141. 141. Why so much confusion?
  142. 142. Common Ubiquity as a Product Novel Low Certainty High
  143. 143. Common “Cloudy” Ubiquity as a Product Novel Low Certainty High
  144. 144. Our Cloud = Product
  145. 145. Common Utility Service Commodity Ubiquity Novel Low Certainty High
  146. 146. Common Utility Service Ubiquity Enables Novel Innovation Low Certainty High
  147. 147. Common Utility Service Commodity Ubiquity Products Bespoke Novel Innovation Low Certainty High
  148. 148. Innovation = $$$
  149. 149. Common Utility Service Ubiquity Brand Novel Innovation Low Certainty High
  150. 150. Cloud Computing vs Economic Crisis
  151. 151. Cloud Guru = $$$
  152. 152. 67 Definitions
  153. 153. Private Cloud is Cloud Computing?
  154. 154. Cloud is like ...
  155. 155. Cloud is like ... electricity?
  156. 156. Cloud is like ... a supermarket?
  157. 157. Cloud is like ... whatever?
  158. 158. There is so much gibberish on cloud you might as well just call everything “Kitten”.
  159. 159. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  160. 160. Kitten, Kitten, Kitten
  161. 161. Kitten http://www.flickr.com/photos/privatenobby
  162. 162. Kitten http://www.flickr.com/photos/privatenobby
  163. 163. Kitten Kitten Kitten Kitten Kitten Kitten
  164. 164. Kitten Kitten Kitten Kitty Kitten Kitten Kitty Kitten Kitten Kitten
  165. 165. Kitten Chicken Kitten Kitten Kitty Kitten Kitten Kitty Kitten Kitten Kitten
  166. 166. Kitten Chicken http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  167. 167. Kitten Chicken Kitten Kitten Kitten Kitten Kitten
  168. 168. Kitten Kitten Kitten Kitten Kitten Kitten Kitten
  169. 169. Kitten “Kitten Kitten Chicken” Kitten Kitten Kitten Kitten
  170. 170. Kitten = Chicken
  171. 171. Kitten !
  172. 172. Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
  173. 173. Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten ... and it’s hype and lock-in and did I mention infrastructure?
  174. 174. Cloud for human beings (not for kittens) www.ubuntu.com/cloud simon.wardley@canonical.com twitter : swardley

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