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situation normal, everything must change

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  • 1. Situation Normal, Everything Must Change
  • 2. Simon Wardley
  • 3. DANGER! Will Robinson DANGER!
  • 4. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  • 5. Pain
  • 6. Pain No. Slides
  • 7. Pain 30 slides OK No. Slides
  • 8. 370 slides Severe Pain risk of harm OK No. Slides
  • 9. photos/videoplacebo/3481780379/
  • 10. Cloud Computing?
  • 11. http://www.flickr.com/photos/fimbrethil/
  • 12. It’s like computers on the internet, innit.
  • 13. http://www.flickr.com/photos/radioflyer007/
  • 14. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  • 15. Disruptive shift of the computing stack to online services.
  • 16. It’s like computers on the internet, innit.
  • 17. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 18. £10,000 please. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 19. Image from Oliver Twist
  • 20. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  • 21. 67 definitions
  • 22. 370 slides Severe Pain risk of harm OK No. Slides
  • 23. 1. On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure, Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")
  • 24. No definition
  • 25. Our Cloud = Product
  • 26. NIST (National Institute of Science & Technology)
  • 27. Version 15
  • 28. National Institute of Standards and Technology, Information Technology Laboratory Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time. Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches. Definition of Cloud Computing: Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Essential Characteristics: On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service. Service Models: Cloud Software as a Service (SaaS). The capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface such as a web browser (e.g., web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings. Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly application hosting environment configurations. Cloud Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls). Deployment Models: Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise. Community cloud. The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise. Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load-balancing between clouds). Note: Cloud software takes full advantage of the cloud paradigm by being service oriented with a focus on statelessness, low coupling, modularity, and semantic interoperability.
  • 29. Note 1: Cloud computing is still an evolving paradigm.
  • 30. We don’t know what “cloud” is yet. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 31. 3 service models 4 deployment models 5 essential characteristics
  • 32. Trains have wheels, they move along a track and are run by public & private operators http://www.flickr.com/photos/oddsock/322932213
  • 33. Why trains? http://www.flickr.com/photos/oddsock/322932213
  • 34. “The real thing to do today is to capture, what are the dimensions of the thing that literally, I will tell you, we’re betting our company on, and I think pretty much everybody in the technology industry is betting their companies on” Microsoft CEO, Steve Ballmer
  • 35. We don’t know what “cloud” is yet http://www.flickr.com/photos/rainbowproject/3928445074/
  • 36. We don’t know what “cloud” is yet but bet your company on it http://www.flickr.com/photos/rainbowproject/3928445074/
  • 37. We don’t know what “cloud” is yet but bet your company on it everybody else is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 38. “open up exciting new prospects for the employment of computers in ways and on a scale that would have seemed pure fantasy only five year ago”
  • 39. “The challenge of the Computer Utility” Douglas Parkhill 1966
  • 40. “The challenge of the Computer Utility” Douglas Parkhill 1966
  • 41. “The challenge of the Computer Utility” Douglas Parkhill 1966
  • 42. “The challenge of Public & Private the Computer Utility” Douglas Parkhill 1966
  • 43. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill 1966
  • 44. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966
  • 45. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966 Online
  • 46. +44 years
  • 47. Computer Utility Cloud Computing
  • 48. Private cloud isn’t cloud computing Yes, it is Oh not it isn’t http://www.flickr.com/photos/rainbowproject/3928445074/
  • 49. process engineering secure Web 2.0 adaptable show ROI Outsource flexible innovate Six Sigma Open source align to the SOA Agile business SAAS Enterprise 2.0 Cloud cost efficient REST Offshore good governance Organic ITIL focus on core KPIs Demand management
  • 50. Economics
  • 51. Economics What is cloud?
  • 52. Economics What is cloud? Why now?
  • 53. Economics What is cloud? Why now? Benefits & Risks
  • 54. Economics What is cloud? Why now? Benefits & Risks Private or Public?
  • 55. Economics What is cloud? Why now? Benefits & Risks Private or Public? Myths
  • 56. Economics What is cloud? Why now? Benefits & Risks Private or Public? Myths Ubuntu
  • 57. Diffusion of innovation Everett Rogers ( 1931 - 2004 )
  • 58. Technology Adoption
  • 59. Market Share % Technology Adoption
  • 60. Shapes of curves of diffusions for innovations that spread over various periods of time Late adopters Innovation 1 Innovation 2 Innovation 3 Take-off Earlier Adopters Time
  • 61. % of ownership Number of years (1=year invented)
  • 62. % of Ownership
  • 63. Ubiquity
  • 64. Ubiquity Time
  • 65. Ubiquity Early Time
  • 66. Ubiquity Laggards Early Time
  • 67. Ubiquity “New and Improved” Time
  • 68. Ubiquity Early Time
  • 69. Ubiquity Laggards Time
  • 70. Ubiquity “New and Improved” Time
  • 71. Disruptive Ubiquity Change Time
  • 72. Disruptive Ubiquity Change Clayton Christensen Time
  • 73. Ubiquity Laggards Early Time
  • 74. Ubiquity More defined, feature complete & better understood Time
  • 75. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  • 76. Ubiquity
  • 77. Ubiquity Certainty
  • 78. Ubiquity TV’s, Phones & VCRS Certainty
  • 79. Ubiquity TV’s, Phones & VCRS Certainty
  • 80. Ubiquity Innovation Certainty
  • 81. Ubiquity Commodity Certainty
  • 82. Ubiquity Innovation of early lists, 1980. Certainty
  • 83. Ubiquity Custom built, DB Marketing Mid 80s Certainty
  • 84. Ubiquity Product Early 90s Certainty
  • 85. Utility Services Ubiquity of Salesforce Certainty
  • 86. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 87. Ubiquity Innovation of Z3, 1941 Certainty
  • 88. Ubiquity Custom Built LEO, 1946 Certainty
  • 89. Ubiquity Products IBM 650, 1954 Certainty
  • 90. Ubiquity Commodity Hardware Certainty
  • 91. Utility services Ubiquity of Amazon EC2 Certainty
  • 92. Ubiquity Innovation of W. H. Wollaston, 1821 Certainty
  • 93. Ubiquity Early Products, Hippolyte Pixii, 1830s Certainty
  • 94. Utility Services Ubiquity of the National Grid Certainty
  • 95. Ubiquity Certainty
  • 96. Ubiquity io n at it is o d m m Co Certainty
  • 97. http://www.flickr.com/photos/privatenobby
  • 98. http://www.flickr.com/photos/billege
  • 99. http://www.flickr.com/photos/billege/
  • 100. Ubiquity Demand (user competition) Certainty
  • 101. http://www.flickr.com/photos/privatenobby
  • 102. http://www.flickr.com/photos/mush2274
  • 103. http://www.flickr.com/photos/mush2274/
  • 104. Ubiquity Demand (user competition) Improvement (supply competition) Certainty
  • 105. Ubiquity Demand (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  • 106. Economics What is cloud?
  • 107. Ubiquity Certainty
  • 108. Ubiquity Certainty
  • 109. Ubiquity Widespread (Demand) Feature Complete (Improvement) Certainty
  • 110. Ubiquity Certainty
  • 111. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  • 112. Application Framework Messaging Operating System Virtualisation Memory I/O
  • 113. Application Framework Messaging Operating System Virtualisation Infrastructure Memory I/O
  • 114. Application Framework Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
  • 115. Application Software Framework Messaging Platform Operating System Virtualisation Infrastructure Memory I/O
  • 116. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 117. Economics What is cloud? Why now?
  • 118. What is Industrial Revolution?
  • 119. It’s like mechanised horses, innit.
  • 120. 43 definitions
  • 121. 1. Broad socioeconomic and technological changes starting in the early 18th century.
  • 122. 2. Rapid development of industry in the early 19th century.
  • 123. No definition
  • 124. + 200 years
  • 125. Cloud? Hang on, let’s look at Google. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  • 126. Not a thing
  • 127. Transition
  • 128. http://www.flickr.com/photos/21734563@N04/2179722280/
  • 129. Concept
  • 130. Concept Suitability
  • 131. Concept Technology Suitability
  • 132. Attitude Concept Technology Suitability
  • 133. Attitude Concept Industrial Technology Revolution Suitability
  • 134. Industrial = Our Revolution Product
  • 135. Cloud = Our Computing Product
  • 136. Cloud Computing
  • 137. Concept
  • 138. Concept Suitability
  • 139. Concept ? Technology Suitability
  • 140. Gerald J. Popek (1947-2008)
  • 141. Attitude Concept ? Technology Suitability
  • 142. Paul Strassmann http://www.strassmann.com/
  • 143. Nick Carr
  • 144. Ubiquity g in ue h l is va in c im gi D e ra t st Certainty
  • 145. Ubiquity Competitive advantage Certainty
  • 146. Ubiquity Cost of doing business Certainty
  • 147. Payroll HR Systems CRM ERP Sales Automation Infrastructure Finance & Accounting
  • 148. Cost of doing Ubiquity HR Payroll business Certainty
  • 149. Cost of doing Ubiquity HR Payroll business Min. Strategic value Certainty
  • 150. Ubiquity HR Payroll Why are we spending $600M p.a. on customising stuff has no strategic value? Certainty
  • 151. Gain competitive advantage by customising your payroll system http://www.flickr.com/photos/rainbowproject/3928445074/
  • 152. Ubiquity Now Way back when ... Certainty
  • 153. Ubiquity Standardised Service! Certainty
  • 154. Ubiquity Standardised Service! Marketplace Certainty
  • 155. Attitude Concept Technology Suitability
  • 156. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 157. Recap
  • 158. % of ownership Number of years (1=year invented)
  • 159. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 160. Demand Ubiquity (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  • 161. Ubiquity Widespread (Demand) Feature Complete (Improvement) Certainty
  • 162. Attitude Concept Technology Suitability
  • 163. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966 Online
  • 164. Ubiquity Standardised Service! Marketplace Certainty
  • 165. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 166. It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  • 167. What is cloud? Why now? Benefits & Risks
  • 168. Ubiquity Early Utility Westinghouse, 1890s Product Hippolyte Pixii, 1830s Certainty
  • 169. Ubiquity Economies of scale (volume operations) Certainty
  • 170. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Certainty
  • 171. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Certainty
  • 172. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 173. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  • 174. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  • 175. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  • 176. Ubiquity lu e Va in g o d E r Certainty
  • 177. Ubiquity lu e Va in g o d E r Enables Innovation Certainty
  • 178. Ubiquity Internet Electricity Hardware Certainty
  • 179. Ubiquity Internet Electricity Hardware Search Certainty
  • 180. Ubiquity Software Platform Infrastructure Enable Innovation Certainty
  • 181. Previous Time (mins) New server 72,000 64 node 130,000 cluster
  • 182. Previous Cloud Time Time (mins) (mins) New server 72,000 7 64 node 130,000 15 cluster
  • 183. Theory of Hierarchy Componentisation Herbert A. Simon (1916 - 2001)
  • 184. Rate of evolution of a system is dependant upon the organisation of its subsystems. Herbert A. Simon (1916 - 2001)
  • 185. Application
  • 186. Application Database Framework Messaging
  • 187. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  • 188. Application Database Framework Messaging Operating System Virtualisation CPU Memory I/O
  • 189. Application Orders of Magnitude CPU
  • 190. Ubiquity Software Platform Infrastructure Certainty
  • 191. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  • 192. Henry Maudslay (1771 - 1831)
  • 193. Standards Matter Henry Maudslay (1771 - 1831)
  • 194. Ubiquity Innovation Flemming Valve, 1904 Certainty
  • 195. Ubiquity Products Intel 4004, 2300 Transistors, 1971 Certainty
  • 196. Busicom
  • 197. Busicom MCS-4
  • 198. Busicom Co-Evolution MCS-4
  • 199. > 1,000,000,000,000,000,000 Greater consumption 1
  • 200. 0.0002c $700 Reduced cost per unit
  • 201. Pay per use = greater efficiency greater efficiency = less cost http://www.flickr.com/photos/rainbowproject/3928445074/
  • 202. “Jevons Paradox” Technological progress that increases the efficiency with which a resource is used, tends to increase the rate of consumption of that resource. William Stanley Jevons, 1865
  • 203. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 204. Ubiquity Accelerated Innovation (componentisation) Certainty
  • 205. Ubiquity Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  • 206. Economics What is cloud? Why now? Benefits & Risks
  • 207. Ubiquity Disruptive ... as a Product Certainty
  • 208. Transition Ubiquity Certainty
  • 209. Transition Ubiquity Confusion Certainty
  • 210. Transition Ubiquity Confusion Governance Certainty
  • 211. Transition Ubiquity Confusion Governance Trust Certainty
  • 212. Transition Ubiquity Confusion Governance Trust Security Certainty
  • 213. Transition Ubiquity Confusion Governance Trust Security Transparency Certainty
  • 214. Outsourcing Ubiquity Certainty
  • 215. Outsourcing Ubiquity Suitability Certainty
  • 216. Outsourcing Ubiquity Suitability Competition Certainty
  • 217. Outsourcing Ubiquity Suitability Competition Lock-in Certainty
  • 218. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Certainty
  • 219. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Control Certainty
  • 220. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  • 221. You have choice! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 222. Ubiquity Market You Certainty
  • 223. Ubiquity Market Competitive Gap You Certainty
  • 224. Ubiquity Market Pay per use Focus on core Economies of scale Speed to market Accelerated innovation You Reduced cost Certainty
  • 225. http://www.flickr.com/photos/privatenobby
  • 226. http://www.flickr.com/photos/billege
  • 227. http://www.flickr.com/photos/giddygoose/
  • 228. “Red Queen Hypothesis” The need to constantly evolve in order to stand still relative to a surrounding ecosystem Prof. Van Valen
  • 229. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 230. Benefits vs Risks
  • 231. Recap
  • 232. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 233. Ubiquity Demand (user competition) Improvement (supply competition) Certainty
  • 234. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 235. Attitude Concept Technology Suitability
  • 236. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 237. Ubiquity Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  • 238. Ubiquity Disruptive ... as a Product Certainty
  • 239. Transition Ubiquity Confusion Governance Trust Security Transparency Certainty
  • 240. Outsourcing Ubiquity Suitability Competition Lock-in Second Source Control Certainty
  • 241. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  • 242. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 243. http://www.flickr.com/photos/21734563@N04/2179722280/
  • 244. Benefits vs Risks
  • 245. Economics What is cloud? Why now? Benefits & Risks Private or Public?
  • 246. Consumer Provider
  • 247. Public Cloud Consumer Provider
  • 248. Consumer Provider
  • 249. Private Cloud Consumer Provider
  • 250. Private Cloud Consumer Provider
  • 251. Private Cloud Business I.T. Dept Units
  • 252. Ubiquity Certainty
  • 253. Ubiquity Private Public Certainty
  • 254. Ubiquity Hybrid Certainty
  • 255. Ubiquity Transition Governance Trust Hybrid Security Certainty
  • 256. “The challenge of the Computer Utility” Douglas Parkhill 1966
  • 257. variety of models Consumer Provider
  • 258. Economics What is cloud? Why now? Risks Private or Public? Myths
  • 259. Only public cloud is cloud computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 260. Only public cloud is cloud computing! You have choice! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 261. Only public cloud is cloud computing! You have choice! Standards don’t matter http://www.flickr.com/photos/rainbowproject/3928445074/
  • 262. Cloud is Green. It’ll reduce your IT spend. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 263. Ubiquity Software Platform Infrastructure Pay per use (utility) Economies of scale (volume operations) Certainty
  • 264. efficiency
  • 265. Ubiquity Software Platform Infrastructure Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  • 266. consumption efficiency
  • 267. Image from Oliver Twist
  • 268. Infrastructure = Code We can automate! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 269. Infrastructure = Code We can automate! SysAdmin = 200 M SysAdmin = 20K VM http://www.flickr.com/photos/rainbowproject/3928445074/
  • 270. Infrastructure = Code We can automate! SysAdmin = 200 M SysAdmin = 20K VM Reduce SysAdmins by 95%+ http://www.flickr.com/photos/rainbowproject/3928445074/
  • 271. Operational Efficiency Ima
  • 272. WORKLOAD Operational Efficiency Ima
  • 273. It’s an Innovation Oh, Yes it is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 274. Ubiquity Standardised, low cost service Marketplace Certainty
  • 275. Innovation = $$$
  • 276. Ubiquity + $$$ Innovation Certainty
  • 277. Ubiquity Market Competitive Gap You Certainty
  • 278. All IT is the same! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 279. Ubiquity IT Certainty
  • 280. Ubiquity Certainty
  • 281. Ubiquity Certainty
  • 282. Ubiquity Dynamic Certainty
  • 283. Ubiquity Dynamic Uncertain Certainty
  • 284. Ubiquity Dynamic Uncertain Deviation Certainty
  • 285. Ubiquity Dynamic Uncertain Deviation Differential Certainty
  • 286. Ubiquity Dynamic Uncertain Deviation Differential Worth Certainty
  • 287. Ubiquity Certainty
  • 288. Ubiquity Static Certainty
  • 289. Ubiquity Static Defined Certainty
  • 290. Ubiquity Static Defined No Deviation Certainty
  • 291. Ubiquity Static Defined No Deviation Standard Certainty
  • 292. Ubiquity Static Defined No Deviation Standard Cost Certainty
  • 293. Ubiquity Different Characteristics Certainty
  • 294. Ubiquity Utility Services of Salesforce 90’s Early Product Custom built, DB Marketing Innovation of early lists Certainty
  • 295. Ubiquity No Magic Bullets Certainty
  • 296. Ubiquity Six Sigma Agile Certainty
  • 297. Ubiquity Six Sigma Certainty
  • 298. Ubiquity Six Sigma Certainty
  • 299. Ubiquity Six Sigma Certainty
  • 300. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  • 301. Ubiquity Agile Certainty
  • 302. Ubiquity Agile Certainty
  • 303. Ubiquity Agile Certainty
  • 304. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 305. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  • 306. Innovation Paradox Survival today requires ‘coherence, coordination and stability’. Survival tomorrow requires the replacement of these erstwhile virtues. Salaman & Storey
  • 307. Ubiquity Software Platform Infrastructure Accelerated Innovation Certainty
  • 308. http://www.flickr.com/photos/privatenobby
  • 309. Ubiquity “One size fits all” Certainty
  • 310. Public cloud Amazon EC2 Ubuntu on EC2 (April’09)
  • 311. Rapid Deployment. Private cloud Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 312. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 313. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Self Service IT. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 314. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Self Service IT. Cloud Node Controller Controller Track EC2 / S3. Ubuntu Server Edition Physical (bare bones)
  • 315. Rapid Deployment. Private cloud On premise. Eucalyptus VM Web UI KVM Hyp. Self Service IT. Cloud Node Controller Controller Track EC2 / S3. Ubuntu Server Edition Physical (bare bones) Best of Breed.
  • 316. Private cloud Eucalyptus VM Web UI KVM Hyp. Ubuntu Enterprise Cloud Node Cloud Controller Controller Ubuntu Server Edition (April ’09) Physical (bare bones)
  • 317. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 318. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 & S3 API Ubuntu Server Edition Physical (bare bones)
  • 319. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Common Management Tools Ubuntu Server Edition Physical (bare bones)
  • 320. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Common Machine Images Ubuntu Server Edition Physical (bare bones)
  • 321. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Bursting Easier Ubuntu Server Edition Physical (bare bones)
  • 322. Public cloud Private cloud Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 323. Public cloud Private cloud Reference model Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller Ubuntu Server Edition Physical (bare bones)
  • 324. > 8,000 private clouds based on UEC
  • 325. ubuntu.com/cloud 24x7 Support Training Professional Services JumpStart
  • 326. Summary
  • 327. % of ownership Number of years (1=year invented)
  • 328. Ubiquity Utility Services Commodity Product Custom built Innovation Certainty
  • 329. Ubiquity io n at it is o d m m Co Certainty
  • 330. Ubiquity Demand (user competition) io n at it is o d m m C o Improvement (supply competition) Certainty
  • 331. Our Cloud = Product
  • 332. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 333. Ubiquity Economies of scale (volume operations) Focus on core (outsource) Pay per use (utility) Speed (Self Service) Certainty
  • 334. Ubiquity Software Platform Infrastructure Accelerated Innovation (componentisation) Greater consumption (componentisation, co- evolution, Jevons paradox) Certainty
  • 335. Transition Outsourcing Ubiquity Confusion Suitability Governance Competition Trust Lock-in Security Second Source Transparency Control Certainty
  • 336. Ubiquity Disruptive ... as a Product Certainty
  • 337. variety of models Consumer Provider
  • 338. Public cloud Private cloud Reference model Amazon EC2 Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 / S3 Ubuntu Server Edition Physical (bare bones)
  • 339. Benefits vs Risks
  • 340. All IT is the SLAs are same! what count! It’s green! Standards It’s about don’t matter technology Cloud is an Only public cloud is cloud Innovation computing! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 341. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 342. Henry Maudslay (1771 - 1831)
  • 343. consumption efficiency
  • 344. WORKLOAD Operational Efficiency Ima
  • 345. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  • 346. Innovation = $$$
  • 347. Ubiquity Hybrid Certainty
  • 348. Attitude Concept Technology Suitability
  • 349. “The challenge of Public & Private the Computer Elastic Supply Utility” Douglas Parkhill Utility basis 1966 Online
  • 350. You told me about business stuff photos/videoplacebo/3481780379/
  • 351. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Certainty
  • 352. Ubiquity Software ... as a Platform Service Infrastructure ... as a Product Computing Utility Certainty
  • 353. Ubiquity Software ... as a Platform Service Infrastructure Cloud ... as a Product Certainty
  • 354. We don’t know what “cloud” is yet but bet your company on it everybody else is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 355. Thank you ubuntu.com/cloud simon.wardley@canonical.com twitter: swardley
  • 356. Ubiquity “One size fits all” Certainty
  • 357. Ubiquity Certainty
  • 358. Ubiquity IT Certainty
  • 359. Ubiquity Outsource IT! Certainty
  • 360. Ubiquity Outsource IT! Certainty
  • 361. Ubiquity Outsource IT! Certainty
  • 362. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  • 363. Ubiquity Certainty
  • 364. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  • 365. http://www.flickr.com/photos/privatenobby
  • 366. Ubiquity Market re ssu Pre You Prof. Van Valen “Red Queen Hypothesis” Certainty
  • 367. More Efficient
  • 368. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 369. More Process! More Process! More Process! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 370. Ubiquity Certainty
  • 371. Ubiquity Certainty
  • 372. http://www.flickr.com/photos/privatenobby
  • 373. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  • 374. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
  • 375. More Innovation
  • 376. Ubiquity Certainty
  • 377. More Process! More Process! More Process! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 378. Ideas Process! http://www.flickr.com/photos/rainbowproject/3928445074/
  • 379. Ubiquity Strategic 1 Value Certainty Certainty
  • 380. 2001 F2F based publlic photo sharing service with groups F2F based video sharing service with ranking / rating & groups F2F service with events, groups, profiles, photos & status F2F service for sharing status via multiple devices and an open API
  • 381. 2001 KPI F2F based publlic photo No customer sharing service with groups demand F2F based video sharing No customer service with ranking / rating & groups demand F2F service with events, No customer groups, profiles, photos & status demand F2F service for sharing No customer status via multiple devices and an open API demand
  • 382. 2001 KPI Today F2F based publlic photo No customer sharing service with groups demand Flickr F2F based video sharing No customer service with ranking / rating & groups demand YouTube F2F service with events, No customer groups, profiles, photos & status demand Facebook F2F service for sharing No customer status via multiple devices and an open API demand Twitter
  • 383. Ubiquity Efficiency, Effectivness & reward success. Certainty
  • 384. Ubiquity Linear KPIs & Data Best Practice Listen Certainty
  • 385. Ubiquity Chaotic Gamble & Fail Emergence Don’t Listen Certainty
  • 386. Ubiquity Competitive Efficiency (Survival Today) Future Wealth (Survival Tomorrow) Certainty
  • 387. Requisite Variety The system must be able to equal the number of states in the input with at least an equivalent number of states in the regulatory process Ashby’s Law
  • 388. Ubiquity It’s easier Certainty
  • 389. Ubiquity Software ... as a Platform Service Infrastructure Cloud ... as a Product Certainty
  • 390. Ubiquity Certainty
  • 391. Spime Script Instructions Instructions Physical Bits Digital Bits
  • 392. Situation Normal, Everything Must Change
  • 393. http://www.flickr.com/photos/21734563@N04/2179722280/
  • 394. Thank you ubuntu.com/cloud simon.wardley@canonical.com twitter: swardley