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Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
Joe Baguley Cloud Camp London7 Ppt
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Joe Baguley Cloud Camp London7 Ppt

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joe baguley cloud camp london qcon

joe baguley cloud camp london qcon

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  • 1. Energy,  Carbon  and  Clouds   Joe  Baguley   CTO  Europe   Quest  So9ware  
  • 2. Will  “green”  reduce  ICT  energy   use?   Data  centres  are  not  light  bulbs   We  replace  a     100W  convenGonal  bulb  
  • 3. Will  “green”  reduce  ICT  energy   use?   With  a   20W  high  efficiency  bulb   To  get  the  same  amount  of  light  for   lower  cost.  
  • 4. Will  “green”  reduce  ICT  energy   use?   Not  in  a  Data  Centre.   Demand  for  ICT  services  is  elasGc   If  we  make  them  cheaper,  more  will  be   consumed   This  may  mean  more  energy  if  the   elasGcity  is  large   Can’t  claim  “green”  based  on  reduced   energy  consumpGon  
  • 5. What  about  the  Carbon  ReducGon   Commitment?  
  • 6. The  Carbon  ReducGon  Commitment   •  You  “qualify”  if  you  consume  over  600kW  on   half  hourly  meters  (~£½m/yr)   •  Measured  against  your  “baseline  year”   •  Hope  your  baseline  year  was  a  big  one   •  Rewarding  those  who  were  inefficient  in  the   baseline  year  at  the  expense  of  those  who  had   already  improved  
  • 7. The  Carbon  ReducGon  Commitment   What  is  the  sGck?   •  You  pay  for  carbon  allowances  (like  ETS)   •  You  are  put  in  a  “League  Table”  (name  and   shame)  
  • 8. The  Carbon  ReducGon  Commitment   Not  that  simple   •  You  pay  for  allowances,     •  The  revenue  is  then  “recycled”  back  to  you   –  Based  on  what  you  paid?   –  No,  based  on  your  baseline  year   –  Weighted  on  your  posiGon  in  the  league  table  
  • 9. The  Carbon  ReducGon  Commitment   So  how  does  the  “League  Table”  work?   •  You  are  scored  on;   –  Your  net  reducGon  in  carbon  from  previous  years   –  Weighted  by  a  revenue  “growth  metric”   •  Your  score  is  then;   –  Ranked  against  every  other  organisaGon’s  score   •  Summing  up  your  “League  Table”  posiGon  is;   –  Your  relaGve  performance  against  your  baseline  year,   with  a  relaGve  weighGng  for  growth,  measured   relaGve  to  the  relaGve  performance  of  everyone  else,   with  a  relaGve  weighGng  for  their  individual  growth.  
  • 10. The  Carbon  ReducGon  Commitment   •  What  can’t  you  do  with  CRC?   –  Predict  where  you  will  come  in  the  league  table   –  Predict  what  CRC  will  cost  you   –  Tell  how  “green”  a  company  is  by  the  league  table   posiGon   –  Tell  how  “green”  a  service  or  product  is  from  the   vendor’s  league  table  posiGon,  {construcGon   equipment,  data  centres,  laptops}?  
  • 11. The  Carbon  ReducGon  Commitment   The  CRC  is  structurally  flawed   •  The  CRC  drives  the  wrong  behaviours   •  The  CRC  is  a  complex  accounGng  game   •  You  will  probably  get  corporate  &  departmental   targets  for  CRC   •  So,  how  do  you  play  the  CRC  game?   –  CRC  claims  to  be  “Inclusive”   –  But,  CRC  does  not  include  your  contract  carbon…  
  • 12. The  Carbon  ReducGon   Commitment   Let’s  look  at  an  organisaGon   •  A  number  of  acGviGes   •  Each  acGvity  uses  resources   •  Each  resource  costs  carbon   The  “Landlord  Tenant”     structure  applies  the  carbon  to     the  “meter  holder”,  not  the     Consumer  of  the  energy  
  • 13. The  Carbon  ReducGon   Commitment   •  Use  a  Regus  office  and  the  carbon   is  their  problem   •  Use  a  Supplier  data  centre  and   the  carbon  is  theirs   •  Use  thin  clients  and  even  your   desktop  carbon  is  laundered  
  • 14. How  does  this  affect  you?  
  • 15. Corporate   •  You  will  soon  be  looking  at  accounGng  for  carbon   in  your  organisaGon   •  This  will  drive  cost  modelling  of  services   •  You  will  be  looking  at  ways  of  reducing  it   •  People  are  talking  about  Private  Cloud   •  Private  Cloud  will  likely  increase  your  energy   usage   =  Problem   Start  your  outsourcing  plan  now…  
  • 16. Physical  Cloud  Operator   •  You  will  most  likely  qualify   •  Watch  out  for  the  growth  allowance  –  silent   penalty  for  good  work.   •  Consider  becoming  a  “Carbon  Sink  Cloud”?  ;-­‐)  
  • 17. Cloud  user   •  It’s  all  good…    
  • 18. fin.  

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