Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmar...
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eWebMarketing - Marketing Blunders to Avoid

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Marketing Blunders to Avoid, by Jeff Yang of eWebMarketing - one of the earliest e-marketing agencies in Sydney

Part of the Skillsapien Business Insights Master Class series

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eWebMarketing - Marketing Blunders to Avoid

  1. 1. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  2. 2. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing
  3. 3. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking
  4. 4. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase
  5. 5. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase • CONTENT Marketing now drives 49% of traffic to websites, SEO Link Building is 36%
  6. 6. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase • CONTENT Marketing now drives 49% of traffic to websites, SEO Link Building is 36% • In Q1 of 2012, 45.9% of online shoppers researched products IN-STORE with MOBILE devices before ultimately purchasing online
  7. 7. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase • CONTENT Marketing now drives 49% of traffic to websites, SEO Link Building is 36% • In Q1 of 2012, 45.9% of online shoppers researched products IN-STORE with MOBILE devices before ultimately purchasing online • 27% of total time spent is on SOCIAL networking
  8. 8. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  9. 9. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing
  10. 10. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions
  11. 11. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions • 84% of shoppers use SOCIAL media sites
  12. 12. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions • 84% of shoppers use SOCIAL media sites • Women aged 35 to 54 are the most active group in MOBILE SOCIALISATION
  13. 13. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions • 84% of shoppers use SOCIAL media sites • Women aged 35 to 54 are the most active group in MOBILE SOCIALISATION • 51.9% of marketing professionals worldwide cite VIDEO as the type of CONTENT with the best ROI
  14. 14. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  15. 15. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS Even More BLUNDERS with Marketing
  16. 16. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS • Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not Even More BLUNDERS with Marketing
  17. 17. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS • Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not • 86% of MOBILE internet users are using their devices while watching TV Even More BLUNDERS with Marketing
  18. 18. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS • Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not • 86% of MOBILE internet users are using their devices while watching TV • Offline retailers believe that 42% of sales will come from ONLINE, MOBILE and SOCIAL commerce by 2016 Even More BLUNDERS with Marketing
  19. 19. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  20. 20. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  21. 21. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers Know Your Score! Profit Trigger Amount Increase Amount Additional Budget Leads / Traffic Conversion Rate Number of Sales Avg. Transaction Value Avg. Profit Margin Lifetime Value Total Revenue Total Profit Return on Investment
  22. 22. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers Online Profit Accelerator www.ewebmarketing.com.au/opa/profit.html
  23. 23. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  24. 24. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
  25. 25. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers Jeff Yang Director of Sales and marketing jeff@ewebmarketing.com.au (02) 9438 5633 au.linkedin.com/in/jeffyang01 Get in Touch!

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