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Skift Global Trends Report: The Rise of the Chinese Independent Traveler
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Skift Global Trends Report: The Rise of the Chinese Independent Traveler

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In our launch report “Rise of the Chinese Independent Traveler,” Skift has put together the most definitive report covering what the next generation of Chinese travelers want from their experience. …

In our launch report “Rise of the Chinese Independent Traveler,” Skift has put together the most definitive report covering what the next generation of Chinese travelers want from their experience. Find out more at http://skift.com/travel-trends/

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  • 1. Rise of the Chinese Independent Traveler Skift report #1 2013 www.Skift.com
  • 2. Get the twice-monthly Skift Trends Report for the latest intelligence on the travel industry. Each edition in our new series of reports will brief you on a specific trend, providing insight into the current state of the market, the con- text around the trend, and where the industry is heading in the near future. After you subscribe, you will receive 24 reports direct to your inbox for an entire year. Reports are delivered as a downloadable PDF. Subscrib- ers also receive access to our archive. Subscribe and check previous reports at: Skift.com/travel-trends Subscribe to the Skift Trends Report
  • 3. Mainland China became the world’s biggest source of foreign tour- ists in 2012. The United Nations World Tourism Organization counted 83.2 million Chinese citizens traveling abroad, a 395.7% increase from 2002. These newly affluent travelers spent $102 billion while they traveled, making them the biggest-spending tourists. Despite slowing economic growth at home, the trend continues una- bated. In the first five months of 2013, 37.9 million Chinese traveled abroad, an increase of 17.3% over the year before. The massive increase in Chinese outbound travel is not lost on gov- ernments, brands and hotels. Especially as Western economies falter, leaving citizens with less cash and confidence to travel abroad, tour- ism organizations across the world are proactively luring in their share of these increasingly affluent visitors to their countries. This could become more challenging as the market for Chinese tourists becomes increasingly sophisticated and fragmented. This report examines the trend toward independent, rather than group tourism and how travel providers can reach them. Introduction Skift report #1 2013 2
  • 4. Table of contents About Skiftintroduction 2 rise of the chinese independent traveler 4 4 4 5 5 6 7 9 10 11 11 13 reaching independent tourists 14 the fully independent chinese outbound tourist 17 endnotes 18 About Skift 19 Skift report #1 2013 3