Native advertising masterclass
Upcoming SlideShare
Loading in...5
×
 

Native advertising masterclass

on

  • 14,509 views

For the best in "native advertising", look offline. Mono

For the best in "native advertising", look offline. Mono

Statistics

Views

Total Views
14,509
Views on SlideShare
5,989
Embed Views
8,520

Actions

Likes
7
Downloads
63
Comments
1

23 Embeds 8,520

http://www.linkedin.com 6781
http://www.poynter.org 502
http://specialedition.linkedin.com 451
http://www.google.com 355
https://www.linkedin.com 110
http://allenswhuang.tumblr.com 101
http://www.offerforge.com 79
http://mahlabmedia.com.au 50
https://twitter.com 33
https://www.rebelmouse.com 26
http://skift.com 13
https://www.facebook.com 8
http://www.pulse.me 1
http://buzzingtribe.com 1
https://www.offerforge.com 1
http://digg.com 1
http://safe.txmblr.com 1
http://pulse.me&_=1374445430064 HTTP 1
http://www.creativemade.com 1
http://www.creativmade.com 1
http://pulse.me&_=1374992329058 HTTP 1
http://pulse.me&_=1374484645465 HTTP 1
https://m.facebook.com&_=1374507803151 HTTP 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Native advertising masterclass Native advertising masterclass Presentation Transcript

  • For a masterclass in native advertising, looking offline
  • Sponsored readable booklets
  • Pullouts, interestingly done with illustrations
  • Stars up front, integrated with brands
  • Product placement at its best
  • Interestingness matters. Sponsored by Capco.
  • Lists and listings, done well, work
  • Mixing native edit with native ads
  • Everything's co- branded, brand alignment is important
  • Bring in the stars, the personalities
  • Economic development brands, always game for close alignment with media
  • City/nation branding with city surveys/lists, perfect for integration
  • Again, the co- branding that catches the eye
  • Bite-sized chunks, readable and scannable
  • Bite-sized chunks, readable and scannable
  • Bite-sized chunks, readable and scannable
  • Cities & arts, go together v well, this one for Madrid
  • Integrating Monocle brand into store ads
  • Grid-based layout & imagery works, goes with Monocle brand