0
For a
masterclass in
native
advertising,
looking offline
Sponsored
readable
booklets
Pullouts,
interestingly
done with
illustrations
Stars up
front,
integrated
with
brands
Product
placement
at its best
Interestingness
matters.
Sponsored by
Capco.
Lists and
listings, done
well, work
Mixing native
edit with native
ads
Everything's co-
branded, brand
alignment is
important
Bring in the
stars, the
personalities
Economic
development
brands, always
game for close
alignment with
media
City/nation
branding with
city
surveys/lists,
perfect for
integration
Again, the co-
branding that
catches the eye
Bite-sized
chunks,
readable and
scannable
Bite-sized
chunks,
readable and
scannable
Bite-sized
chunks,
readable and
scannable
Cities & arts, go
together v well,
this one for
Madrid
Integrating
Monocle brand
into store ads
Grid-based
layout &
imagery works,
goes with
Monocle brand
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Native advertising masterclass

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For the best in "native advertising", look offline. Mono

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Transcript of "Native advertising masterclass"

  1. 1. For a masterclass in native advertising, looking offline
  2. 2. Sponsored readable booklets
  3. 3. Pullouts, interestingly done with illustrations
  4. 4. Stars up front, integrated with brands
  5. 5. Product placement at its best
  6. 6. Interestingness matters. Sponsored by Capco.
  7. 7. Lists and listings, done well, work
  8. 8. Mixing native edit with native ads
  9. 9. Everything's co- branded, brand alignment is important
  10. 10. Bring in the stars, the personalities
  11. 11. Economic development brands, always game for close alignment with media
  12. 12. City/nation branding with city surveys/lists, perfect for integration
  13. 13. Again, the co- branding that catches the eye
  14. 14. Bite-sized chunks, readable and scannable
  15. 15. Bite-sized chunks, readable and scannable
  16. 16. Bite-sized chunks, readable and scannable
  17. 17. Cities & arts, go together v well, this one for Madrid
  18. 18. Integrating Monocle brand into store ads
  19. 19. Grid-based layout & imagery works, goes with Monocle brand
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