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Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
Native advertising masterclass
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Native advertising masterclass

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For the best in "native advertising", look offline. Mono

For the best in "native advertising", look offline. Mono

Published in: Business, Technology
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  • 1. For a masterclass in native advertising, looking offline
  • 2. Sponsored readable booklets
  • 3. Pullouts, interestingly done with illustrations
  • 4. Stars up front, integrated with brands
  • 5. Product placement at its best
  • 6. Interestingness matters. Sponsored by Capco.
  • 7. Lists and listings, done well, work
  • 8. Mixing native edit with native ads
  • 9. Everything's co- branded, brand alignment is important
  • 10. Bring in the stars, the personalities
  • 11. Economic development brands, always game for close alignment with media
  • 12. City/nation branding with city surveys/lists, perfect for integration
  • 13. Again, the co- branding that catches the eye
  • 14. Bite-sized chunks, readable and scannable
  • 15. Bite-sized chunks, readable and scannable
  • 16. Bite-sized chunks, readable and scannable
  • 17. Cities & arts, go together v well, this one for Madrid
  • 18. Integrating Monocle brand into store ads
  • 19. Grid-based layout & imagery works, goes with Monocle brand

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