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Native advertising masterclass
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Native advertising masterclass

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For the best in "native advertising", look offline. Mono

For the best in "native advertising", look offline. Mono

Published in: Business, Technology

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  • 1. For a masterclass in native advertising, looking offline
  • 2. Sponsored readable booklets
  • 3. Pullouts, interestingly done with illustrations
  • 4. Stars up front, integrated with brands
  • 5. Product placement at its best
  • 6. Interestingness matters. Sponsored by Capco.
  • 7. Lists and listings, done well, work
  • 8. Mixing native edit with native ads
  • 9. Everything's co- branded, brand alignment is important
  • 10. Bring in the stars, the personalities
  • 11. Economic development brands, always game for close alignment with media
  • 12. City/nation branding with city surveys/lists, perfect for integration
  • 13. Again, the co- branding that catches the eye
  • 14. Bite-sized chunks, readable and scannable
  • 15. Bite-sized chunks, readable and scannable
  • 16. Bite-sized chunks, readable and scannable
  • 17. Cities & arts, go together v well, this one for Madrid
  • 18. Integrating Monocle brand into store ads
  • 19. Grid-based layout & imagery works, goes with Monocle brand