Native advertising masterclass
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Native advertising masterclass

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For the best in "native advertising", look offline. Mono

For the best in "native advertising", look offline. Mono

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http://www.linkedin.com 6,785
http://www.poynter.org 512
http://specialedition.linkedin.com 451
http://www.google.com 355
https://www.linkedin.com 133
http://allenswhuang.tumblr.com 105
http://mahlabmedia.com.au 104
http://www.offerforge.com 79
https://twitter.com 33
https://www.rebelmouse.com 26
http://skift.com 13
https://www.facebook.com 8
http://buzzingtribe.com 1
https://www.offerforge.com 1
http://digg.com 1
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Transcript

  • 1. For a masterclass in native advertising, looking offline
  • 2. Sponsored readable booklets
  • 3. Pullouts, interestingly done with illustrations
  • 4. Stars up front, integrated with brands
  • 5. Product placement at its best
  • 6. Interestingness matters. Sponsored by Capco.
  • 7. Lists and listings, done well, work
  • 8. Mixing native edit with native ads
  • 9. Everything's co- branded, brand alignment is important
  • 10. Bring in the stars, the personalities
  • 11. Economic development brands, always game for close alignment with media
  • 12. City/nation branding with city surveys/lists, perfect for integration
  • 13. Again, the co- branding that catches the eye
  • 14. Bite-sized chunks, readable and scannable
  • 15. Bite-sized chunks, readable and scannable
  • 16. Bite-sized chunks, readable and scannable
  • 17. Cities & arts, go together v well, this one for Madrid
  • 18. Integrating Monocle brand into store ads
  • 19. Grid-based layout & imagery works, goes with Monocle brand