2012 visitation report
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International Visitation to the United States:
A Statistical Summary of U.S. Visitation (2012)

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  • 1. InternationalVisitation to the United States: A Statistical Summary of U.S.Visitation (2012) U.S. Department of Commerce • International Trade Administration • Manufacturing and Services • Services Office of Travel andTourism Industries
  • 2. Table of Contents • Highlights: International Arrivals to the United States in 2012 • Timeline of Annual International Arrivals: 2004-2012 • International Travelers to/from the United States: 2004–2012 • Top Five Overseas Regions for Visitation to the United States: 2012 • Top Five Overseas Regions for Visitation to the United States: 3-Year Comparison • International Visitors to the United States by Region of Residency: 2011 vs. 2012 • Top 50 Markets for International Visitors: 2011 vs. 2012 • Top 10 Overseas Markets for International Visitors: 3-Year Comparison • Historical Visitation 2004-2012: Top 50 Origin Countries • Top 20 Overseas Markets Comparing Pleasure to Business Visitors in 2012 • Overseas Visitors Handled at the Top 15 U.S. Airports: Cumulative Market Share • Top 15 Ports-of-Entry for Overseas Visitors to the United States 2011 vs. 2012 International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States: A Statistical Summary (2012) 1
  • 3. Why is International Travel Important? International Visitors to the United States Set New Record in 2012 T he United States welcomed 67 mil- lion international visitors in 2012, a record level of visitors to the United States, four million more than the year be- fore-a seven percent increase over 2011. In 2012, the top inbound markets continued to be Canada and Mexico. Non-resident vis- its from Canada set a record with 22.7 mil- lion visitors, up six percent. Mexico was second with a record 14.5 mil- lion visits, up eight percent. The Mexico growth perfor- mance reflected a recovery following four years of very small increases or moderate declines in traveler volume. The United Kingdom (-2%), Japan (+14%), and Germany (+3%) rounded out the top five. Annual overseas arrivals (excluding Cana- da and Mexico) totaled 29.8 million during 2012. Overseas travel grew seven percent for the year, creating a new record level of overseas visits for the United States. Travel from these markets accounted for 44 per- cent of total arrivals to the United States, with 22 of the top 50 overseas markets set- ting new visitation records. Top inbound countries with the largest increases in visits in 2012 were: the Peo- ple’s Republic of China (excluding Hong Kong) (+35%), Colombia (+21%), Venezu- ela (+20%), Argentina (+20%) and Brazil (+19%). All five countries set new records for visits to the United States. While non- visa waiver countries (led by Brazil, the People’s Republic of China (excluding Hong Kong), India, Venezuela, Argentina and Colombia) registered record level visits to the United States, visits from most Euro- pean Union countries were in decline. In 2012, 14 of the top 20 in- bound visitor markets posted increases in visits, six ac- counted for double-digit in- creases and 12 set record vis- its to the United States. The top 20 markets accounted for 89 percent of all inter- national visits to the United States, and as a group were up seven percent compared to 2011. The United King- dom, France, Italy, Spain, the Netherlands and Ireland were the six markets out of the top 20 which experienced declines for the year. Six of the overseas regional markets posted record level visits: Asia, South America, Oceania, the Middle East, Eastern Europe and Africa due in part to non-resident visits from Brazil, Australia and Russia. Visits from Japan, the People’s Republic of China (excluding Hong Kong), South Korea and India spurred Asia to post a 15 percent in- crease • Represents 7% of all goods and services exports for the United States. • Largest services sector export - 25% of services. • Generates a trade surplus of $47 billion. • Supports 1.2 million jobs. • Supports one additional job for every 75 interna- tional visitors to the United States. • Total employee compen- sation in this sector ap- proaches $223 billion an- nually. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States: A Statistical Summary (2012) 2
  • 4. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Sources:U.S.DepartmentofCommerce,ITA,OfficeofTravel&TourismIndustries;StatisticsCanadaandBancodeMexico/SecretariadeTurismo. (1)Recordlevelofvisitsin2012. p=IncludespreliminaryestimatesforCanadaandMexico. Released:June2013 3
  • 5. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United StatesInternationalVisitors(Inbound)andU.S.Residents(Outbound) InternationalTravelersto/fromtheUnitedStates 2004-2012p Sources: U.S.DepartmentofCommerce,ITA,OfficeofTravelandTourismIndustries:StatisticsCanadaandBancodeMexico/SecretariadeTurismo(Mexico). (1) Recordlevelofvisitsin2012. (2) “Overseas”excludesCanadaandMexico. (3) U.S.DepartmentofHomelandSecuritystructuralchangesthatwereputinplaceinJuly2010affectcomparing2009to2010and2010to2011. r=TotalsrevisedduetoannualrevisionbyStatisticsCanadaandBancodeMexico/SecretariadeTurismo(Mexico). p=IncludespreliminaryestimatesforCanadaandMexico. Released:June2013 InternationalVisitors (Inbound) 200420052006200720082009r 2010r 2011r 2012p TotalInbound(000s)(1) 46,08549,20650,97755,97857,94254,95860,00862,71166,969 %Change12%7%4%10%4%-5%9%5%7% Overseas(1)(2) 20,32221,67921,66823,89225,34123,75626,36327,88329,761 %Change13%7%0%10%6%-6%11%6%7% Canada(1) 13,85614,86215,99217,75918,91517,97320,17621,33722,699 %Change9%7%8%11%7%-5%12%6%6% Mexico(1) 11,90712,66513,31714,32713,68613,22913,46913,49114,509 %Change13%6%5%8%-4%-3%2%0%8% U.S.Residents (Outbound) 200420052006200720082009r 2010r 2011r 2012p TotalOutbound(000s)61,80963,50263,66364,02963,56361,43460,39358,70460,703 %Change10%3%0%1%-1%-3%-2%-3%4% Overseas(3) 27,35128,78730,14831,22830,78930,30028,50727,02328,502 %Change12%5%5%4%-1%-2%-6%-5%5% Canada15,08814,39013,85613,37612,50311,70911,87111,59711,834 %Change6%-5%-4%-3%-7%-6%1%-2%2% Mexico19,37020,32519,65919,42520,27119,45220,01520,08420,367 %Change10%5%-3%-1%4%-4%3%0%1% 4
  • 6. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Source:U.S.DepartmentofCommerce,ITA,OfficeofTravel&TourismIndustries (1)Recordlevelofvisitsin2012. Released:June2013 5
  • 7. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Source:U.S.DepartmentofCommerce,ITA,OfficeofTravel&TourismIndustries (1) Thepercentchangewascalculatedbycomparingtheyearlydatatothepreviousyear’sdata. (2) “Overseas”excludesCanadaandMexico. (3) Recordlevelofvisitsin2012 Released:June2013 6
  • 8. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries Region/Country of Residence 2011 2012p % Change (2012/2011) Total Arrivals (1) (2) 62,711,157 66,969,038 7% North America (2) (3) 34,828,000 37,208,000 7% Canada (2) (4) 21,337,000 22,699,000 6% Canada Air (2) (4) 7,472,000 7,695,000 3% Mexico (2) (4) 13,491,000 14,509,000 8% Mexico Air (5) 1,949,712 2,117,951 9% Overseas (2) (6) 27,883,157 29,761,038 7% Western Europe 11,986,795 11,751,218 -2% Asia (2) 7,246,776 8,311,196 15% South America(2) 3,756,689 4,416,175 18% Oceania (2) 1,243,433 1,321,901 6% Caribbean 1,091,419 1,131,480 4% Middle East (2) 810,688 925,398 14% Central America 747,168 802,956 7% Eastern Europe (2) 673,105 727,273 8% Africa (2) 327,084 373,441 14% International Visitation to the United States International Visitors to the U.S. by Region of Residency 2011 vs 2012p Sources: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries: Statistics Canada and Banco de Mexico/Secretaria de Turismo (Mexico). (1) “Total Arrivals” is the sum of Canada, Mexico and all Overseas. (2) Record level of visits in 2012 (3) “North America” includes Canada and Mexico only. (4) Figures based on respective governments’ survey data, therefore, rounded to the nearest thousand. (5) “Mexico Air” data based on U.S. Department of Homeland Security I-94 arrival records. (6) “Overseas” excludes Canada and Mexico. p = Includes preliminary estimates for Canada and Mexico. Released: June 2013 7
  • 9. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries Rank Region/Country of Residence 2011 2012p % Change (2012/2011) Total Arrivals (1) (2) 62,711,157 66,969,038 7% North America (2) (3) 34,828,000 37,208,000 7% 1 Canada (2) (4) 21,337,000 22,699,000 6% Canada Air (2) (4) 7,472,000 7,695,000 3% 2 Mexico (2) (4) 13,491,000 14,509,000 8% Mexico Air (5) 1,949,712 2,117,951 9% Overseas (2) (6) 27,883,157 29,761,038 7% 3 United Kingdom 3,835,300 3,763,381 -2% 4 Japan 3,249,569 3,698,073 14% 5 Germany 1,823,797 1,875,952 3% 6 Brazil (2) 1,508,279 1,791,103 19% 7 China, PRC (2) 1,089,405 1,474,408 35% 8 France 1,504,182 1,455,720 -3% 9 South Korea (2) 1,145,216 1,251,432 9% 10 Australia (2) 1,037,852 1,122,180 8% 11 Italy 891,571 831,343 -7% 12 India (2) 663,465 724,433 9% 13 Venezuela (2) 561,080 674,754 20% 14 Argentina (2) 512,258 614,504 20% 15 Spain 700,183 607,273 -13% 16 Colombia (2) 496,814 602,338 21% 17 Netherlands 601,013 591,746 -2% 18 Switzerland (2) 476,502 476,637 0% 19 Sweden (2) 438,972 442,013 1% 20 Ireland 346,879 331,850 -4% 21 Israel 302,673 303,629 0% 22 Taiwan 290,313 290,163 0% 23 Denmark 274,420 271,363 -1% 24 Norway (2) 249,167 262,822 5% 25 Belgium 259,490 260,267 0% International Visitation to the United States ...Continued Top 50 Markets for International Visitors to the United States 2011 vs 2012p 8
  • 10. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Rank Region/Country of Residence 2011 2012p % Change (2012/2011) 26 Russia (2) 221,888 259,699 17% 27 Dominican Republic 230,188 244,417 6% 28 Bahamas 222,741 224,997 1% 29 Ecuador 210,910 209,828 -1% 30 Guatemala 183,671 194,373 6% 31 Peru 171,870 190,205 11% 32 Chile 171,459 187,603 9% 33 New Zealand 188,974 185,706 -2% 34 Austria 179,482 183,276 2% 35 Saudi Arabia (2) 132,920 182,225 37% 36 Costa Rica (2) 168,722 179,755 7% 37 Philippines 166,829 176,218 6% 38 Jamaica 159,235 166,984 5% 39 Singapore (2) 159,302 162,077 2% 40 Trinidad and Tobago 132,931 144,535 9% 41 Turkey (2) 122,022 137,362 13% 42 Panama (2) 119,542 133,268 11% 43 Hong Kong 128,512 133,104 4% 44 Honduras (2) 119,671 130,386 9% 45 Finland (2) 121,059 125,475 4% 46 Poland 111,158 111,157 0% 47 Nigeria (2) 82,945 104,682 26% 48 El Salvador 97,967 100,978 3% 49 South Africa 86,597 95,086 10% 50 Portugal 96,434 93,346 -3% Top 50 Markets for International Visitors to the United States 2011 vs 2012p Sources: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries: Statistics Canada and Banco de Mexico/Secretaria de Turismo (Mexico). (1) “Total Arrivals” is the sum of Canada, Mexico and all Overseas. (2) Record level of visits in 2012. (3) “North America” includes Canada and Mexico only. (4) Figures based on respective governments’ survey data, therefore, rounded to the nearest thousand. (5) “Mexico Air” data based on U.S. Department of Homeland Security I-94 arrival records. (6) “Overseas” excludes Canada and Mexico. p = Includes preliminary estimates for Canada and Mexico. Released: June 2013 9
  • 11. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Source:U.S.DepartmentofCommerce,ITA,OfficeofTravel&TourismIndustries (1) Thepercentchangewascalculatedbycomparingtheyearlydatatothepreviousyear’sdata. (2) Recordlevelofvisitsin2012. Released:June2013 10
  • 12. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries RankCountryofResidence200420052006200720082009201020112012p TotalVisitation(1) 46,085,25749,205,52850,977,29055,978,27757,942,45154,958,18460,007,61662,711,15766,969,038 1Canada(1) 13,856,00014,862,00015,992,00017,759,00018,915,00017,973,00020,176,00021,337,00022,699,000 2Mexico11,907,00012,665,00013,317,00014,327,00013,686,00013,229,00013,469,00013,491,00014,509,000 3UnitedKingdom4,302,7374,344,9574,176,2114,497,8584,564,8953,899,1673,850,8643,835,3003,763,381 4Japan3,747,6203,883,9063,672,5843,531,4893,249,5782,918,2683,386,0763,249,5693,698,073 5Germany1,319,9041,415,5301,385,5201,524,1511,782,2991,686,8251,726,1931,823,7971,875,952 6Brazil(1) 384,734485,373525,271639,431769,232892,6111,197,8661,508,2791,791,103 7China(ExclHongKong) (1) 202,544270,272320,450397,405492,958524,817801,7381,089,4051,474,408 8France775,274878,648789,815997,5061,243,9421,204,4901,342,2071,504,1821,455,720 9SouthKorea(1) 626,595705,093757,721806,175759,394743,8461,107,5181,145,2161,251,432 10Australia(1) 519,955581,773603,275669,536689,927723,576904,2471,037,8521,122,180 11Italy470,805545,546532,829634,152779,463753,310838,225891,571831,343 12India(1) 308,845344,926406,845567,045598,971549,474650,935663,465724,433 13Venezuela(1) 330,285340,315369,037458,678507,153507,185491,604561,080674,754 14Argentina(1) 167,726188,865212,096266,971318,144356,428436,192512,258614,504 15Spain333,432385,640424,224516,471658,333596,766639,654700,183607,273 16Colombia(1) 295,371325,398348,388389,752419,268424,526494,739496,814602,338 17Netherlands424,872448,650446,785506,852607,802547,790570,179601,013591,746 18Switzerland(1) 243,186256,730270,571296,369341,955355,727390,591476,502476,637 19Sweden(1) 254,258290,530285,994337,474397,017324,417371,853438,972442,013 20Ireland345,119383,400414,423491,055531,198411,203360,492346,879331,850 21Israel275,373284,310283,889313,077332,257308,213306,914302,673303,629 22Taiwan297,684318,886300,382311,020294,893239,545291,107290,313290,163 23Denmark150,839174,581185,337217,593256,604245,623258,788274,420271,363 24Norway(1) 130,400139,043145,359172,882213,983193,318221,145249,167262,822 25Belgium175,997191,596188,311216,579265,383245,710254,892259,490260,267 International Visitation to the United States InternationalVisitorstoUnitedStates:CountryofResidency HistoricalArrivals2004-2012p (Top50OriginCountries) ...Continued 11
  • 13. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Sources: U.S.DepartmentofCommerce,ITA,OfficeofTravelandTourismIndustries:StatisticsCanada andBancodeMexico/SecretariadeTurismo(Mexico). (1)Recordlevelofvisitsin2012. p=IncludespreliminaryestimatesforCanadaandMexico. Released:June2013 RankCountryofResidence200420052006200720082009201020112012p 26Russia(1) 72,41984,78094,681114,850142,998142,650174,511221,888259,699 27DominicanRepublic180,048221,449236,622263,452226,184227,948239,972230,188244,417 28Bahamas265,681237,140243,300256,433180,914224,812243,204222,741224,997 29Ecuador133,046143,073147,173155,328152,112168,432195,546210,910209,828 30Guatemala161,983170,076173,793201,286188,177189,455188,218183,671194,373 31Peru151,409151,823133,398148,967162,883160,474173,269171,870190,205 32Chile101,171101,550110,143123,152130,813126,609146,736171,459187,603 33NewZealand127,394139,780138,486147,735145,325131,012174,619188,974185,706 34Austria112,950117,688117,191131,339158,764162,569168,403179,482183,276 35SaudiArabia(1) 18,57325,11931,51138,93848,59062,03089,409132,920182,225 36CostaRica(1) 127,112133,820130,702160,444165,257157,471165,594168,722179,755 37Philippines143,962153,821153,887171,829179,820171,680177,525166,829176,218 38Jamaica163,059175,351204,912221,521204,982185,526178,791159,235166,984 39Singapore(1) 106,527115,939122,995135,209141,474107,400139,319159,302162,077 40Trindad&Tobago121,158128,392133,906143,009147,613141,406136,628132,931144,535 41Turkey(1) 76,40484,43490,12295,568107,57294,302115,237122,022137,362 42Panama(1) 76,03278,85581,35887,329102,832109,968118,976119,542133,268 43HongKong123,335135,108137,278142,419139,359116,023131,712128,512133,104 44Honduras(1) 85,50689,71892,445111,059116,902115,405115,616119,671130,386 45Finland(1) 78,61289,12587,90496,173118,448114,364111,840121,059125,475 46Poland123,003134,430137,588138,525146,887115,327114,702111,158111,157 47Nigeria(1) 45,60647,39744,99952,99672,66968,50579,42782,945104,682 48ElSalvador181,209164,492153,835159,783136,494123,185112,34697,967100,978 49SouthAfrica78,43389,10289,01793,71993,69278,93480,17486,59795,086 50Portugal60,93068,11171,40680,61189,15874,45793,58496,43493,346 InternationalVisitorstoUnitedStates:CountryofResidency HistoricalArrivals2004-2012p (Top50OriginCountries) 12
  • 14. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Country of Residence Percent Change Pleasure Travelers Pleasure Arrivals Rank Percent Change Business Travelers Total Arrivals Percent Change Total Arrivals Total Overseas Arrivals Rank Business Travel Percent of Total Pleasure Travel Percent of Total Japan 15 1 6 3,698,073 14 2 9.8% 89.2% United Kingdom -2 2 0 3,763,381 -2 1 16.0% 83.6% Brazil 21 3 3 1,791,103 19 4 8.8% 89.9% Germany 4 4 -1 1,875,952 3 3 19.6% 79.6% France -4 5 0 1,455,720 -3 6 14.5% 84.6% South Korea 14 6 -1 1,251,432 9 7 13.6% 78.8% Australia 9 7 3 1,122,180 8 8 12.1% 87.5% China (Excl HK) 50 8 9 1,474,408 35 5 20.1% 62.6% Italy -8 9 1 831,343 -7 9 15.1% 83.9% Venezuela 22 10 4 674,754 20 11 6.7% 91.3% Argentina 23 11 -3 614,504 20 12 8.3% 91.3% Colombia 23 12 9 602,338 21 14 10.1% 88.2% Spain -15 13 -1 607,273 -13 13 12.7% 85.7% India 14 14 1 724,433 9 10 22.2% 69.7% Netherlands -1 15 -2 591,746 -2 15 20.5% 79.1% Switzerland -1 16 3 476,637 0 16 15.2% 83.4% Sweden 1 17 -2 442,013 1 17 16.7% 81.8% Ireland -5 18 3 331,850 -4 18 14.1% 85.6% Israel 0 19 2 303,629 0 19 20.5% 78.6% Dominican Republic 8 20 -6 244,417 6 25 8.4% 90.6% Total Overseas (2) Non-Resident Visits 8 2 29,761,038 7 14.4% 82.4% Visitation to the United States: Pleasure Travel1 vs. Business Travel From Top Overseas Countries Sending Pleasure Travelers to the United States January - December 2012 Source: U.S. Department of Commerce, ITA, Manufacturing & Services, Office of Travel & Tourism Industries (1) The monthly figures on all travelers from each country to the United States represent mainly business, pleasure and student travelers. For some countries, there is a significant difference in the rate of change by the type of visa. The table above shows these differences for the top 20 overseas tourist-generating countries, specifically the change in pleasure travel versus business travel. (2) “Overseas” excludes Canada and Mexico. Released: June 2013 13
  • 15. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Source:U.S.DepartmentofCommerce,ITA,OfficeofTravel&TourismIndustries Thedatapresentedinthisgraphisfromareportcontaining29tablesofinternationalarrivalsdata. Fortyportsofentryaretrackedeachmonthbyworldregionand selectedcountries. Released:June2013 14
  • 16. International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries International Visitation to the United States Rank PORTS2 2011 Total Overseas 2012 Total Overseas % Change 2012/2011 2012 Market Share Cumulative Market Share -- GRAND TOTAL 27,883,157 29,761,038 7% 100.0% -- 1 New York, NY 4,562,166 4,803,235 5% 16.1% 16.1% 2 Miami, FL 3,674,560 3,980,395 8% 13.4% 29.5% 3 Los Angeles, CA 2,907,304 2,880,704 -1% 9.7% 39.2% 4 Honolulu, HI 1,605,192 1,941,197 21% 6.5% 45.7% 5 Newark, NJ 1,672,973 1,598,722 -4% 5.4% 51.1% 6 San Francisco, CA 1,471,264 1,519,146 3% 5.1% 56.2% 7 Chicago, IL 1,221,011 1,228,067 1% 4.1% 60.3% 8 Agana, GU 992,665 1,169,205 18% 3.9% 64.2% 9 Orlando, FL 851,535 953,019 12% 3.2% 67.4% 10 Atlanta, GA 931,089 914,710 -2% 3.1% 70.5% 11 Washington, DC 853,136 881,142 3% 3.0% 73.5% 12 Houston, TX 627,448 660,225 5% 2.2% 75.7% 13 Boston, MA 510,889 531,534 4% 1.8% 77.5% 14 Dallas, TX 403,400 489,645 21% 1.6% 79.1% 15 Detroit, MI 429,131 479,754 12% 1.6% 80.7% Top 15 Ports-of-Entry for Overseas1 Visitors to the United States 2011 vs. 2012 Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries (1) “Overseas” excludes Canada and Mexico. (2) This is one column from a report containing 29 tables of international arrivals data. Forty ports of entry are tracked each month by world region and select countries. Released: June 2013 15
  • 17. Interested in obtaining data for your organization? OTTI collects, analyzes and disseminates international travel and tourism statistics from the U.S. Travel and Tourism Statistical System and produces visitation data tables, includ- ing a business and pleasure arrivals rate of change analysis and detailed region, country and port analyses. To learn more, you are encouraged to visit: http://www.tinet.ita.doc.gov/research/monthly/arrivals/index.html U.S. Department of Commerce International Trade Administration Manufacturing and Services Office of Travel and Tourism Industries 1401 Constitution Ave, NW, Room 10003 Washington, D.C. 20230 Phone: (202) 482-0140 Fax: (202) 482-2887 otti@trade.gov http://tinet.ita.doc.gov International Trade Administration • Manufacturing and Services • Office of Travel and Tourism Industries For OTTI programs of interest visit: http://www.tinet.ita.doc.gov/research/index.html • Summary of International Travel to the United States (I-94) • U.S. International Air Traveler Statistics (APIS, formerly I-92) • Survey of International Air Travelers (SIAT) • Canadian Statistics • Forecast of International Arrivals to the United States • U.S. Travel and Tourism Exports, Imports, and Balance of Trade • U.S. Travel and Tourism Satellite Accounts • Travel Trade Barometer