Irynsoft Presentation At Singularity U.

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In 2009, Irynsoft started as a company to deliver online educational content on mobile devices--specifically iPhones. Planning to deliver this software as a service to colleges and universities, …

In 2009, Irynsoft started as a company to deliver online educational content on mobile devices--specifically iPhones. Planning to deliver this software as a service to colleges and universities, Irynsoft co-opted open education resources and gave away the software to gain credibility, support initial adoption, and learn about usage patterns and customer reaction. The goal was to obtain 10,000 customers to show how the technology sufficiently scaled. Less than two years late without any money spent on marketing their apps, Irynsoft has become a pioneer in open education on mobile devices, accumulating over 100,000 downloads of their platform and served up terabytes of free video content to support partnerships including MIT OpenCourseware and Khan Academy. The wildly successful apps have led Irynsoft to dramatically change their business strategy to focus on supporting open courseware's adoption through specialized tablet devices resold by Irynsoft themselves. This talk will share a history lesson of the past two years of a unique company, the habits of the early adopters of Irynsoft's technology, and why Irynsoft is convinced that mobile is the future of open education resources.

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  • Families in target (under $50K HH income)13.3MM Families with HoH aged 25-34 (6.3M)17.5MM Families with HoH aged 35-44 (6.1M)18.1MM aged 45-54 (5.4MM)~44% do not own one PC (14.1M)3 of 4 who do own only own one (13.9M)

Transcript

  • 1. Mobile Learning To Build A Bridge
    Across The Digital Divide
    For Singularity U. – August 2011
  • 2. About Me
    Sandy Khaund
    Engineering &
    Business Degrees
    Fostering Developer Communities
    Social Network
    For Teenagers
    Mobile Social
    Education
  • 3. A Brief History Of Startup Time:
    One Techie’s Journey Through The World of Education
  • 4. What Is Irynsoft?
    Mobile Distance Learning Platform Company
    “Learn & Share. Anytime. Anywhere”
  • 5. The Online Education Opportunity
    Distance Learning Growth is Huge…
    Continued double-digit annual growth to 2013 to reach 18% of all students
    More schools are moving online to scale their offerings and reach more students
    …But Is Plagued With Problems
    • Most programs are still too pricey
    • 6. More effort on marketing than innovation
    • 7. Horrible retention as dropout rate high
    • 8. Still not flexible enough
    The Revolution Has Begun:
    Free Content and
    Those Who Educate Themselves
    Our choice is clear: Radically change the way higher education is delivered, or resign ourselves to never having enough of it…Increasingly, you will decide what, when, where, and with whom you want to learn.
    –Anya Kamenetz, Fast Company and author of “DIY U”
    5
  • 9. What if online learning combined the convenience of
    your smartphone with the browsing experience of
    Netflix and all your Facebook friends could join you?
  • 10. A Platform Called VIRT2GOMobile Video Learning Platform
    Customizable Catalog of Content
    • An easily viewable list of courses
    • 11. See information on each video
    • 12. Learn more about a specific lecture and purchase for download
    • 13. Enter “classroom” and to watch video, access notes, and interact with class community
    • 14. Easy upload promotes community content
    A Community of Fellow Learners
    • News alerts (publisher broadcast + friend activity)greet student upon login
    • 15. Visit Facebook friends also on VIRT2GO and find out what they are taking
    • 16. View class ratings to see best classes
    • 17. Visit the forums to learn more and interact with other students
    Interactive Video
    Video player similar to iPod, except…
    Take notes while watching video
    View course materials and/or surf the web to research content while class continues
    To see the YouTube Demo of VIRT2GO in action, visit: http://bit.ly/c7vsUG
  • 18. Irynsoft 1.0
    Vision: Be the premier mobile platform for higher learning.
    Strategy: Partner with OERs. Sell to tuition-based colleges.
    First App Released in Fall 2009
    KHAN
    ACADEMY
    VIRT U
    MIT OPEN
    COURSEWARE
    CORNELL
    RECOGNITION:
  • 19. People Will Never Watch Classes On A Tiny Screen. They say they will, but they won’t.
    -SF Venture Capitalist, Spring 2009
    Irynsoft By The Numbers
    100,000+ Downloads
    Over 1 TB of video data
    300+ downloads/day
    1000+ launches/day
    75% Male. Avg Age: 30
    $0 spent on marketing
    I wanted to thank you for Virt U - it's great for those of us who find university fiscally unfeasible but still desperately want the experience and the knowledge
    This app is so smooth! This is how education should be! The development and software behind this app is great.
    I had an idea of an app like this, never did I think it would happen. As a college student, I believe this app interacts with you in a manner which allows you to learn faster. 
    I think this is one of the best apps out there. A lot of good info please keep it coming I’ve learned so much from these videos the knowledge is priceless  thank you so much 
    I love this app!!  It helped me pass my Trig Test!!!
    This is the best app ever made
  • 20. Selling To Higher Ed~SellingTo Government
    Those Who Can Afford Don’t Need
    Those Who Need Can’t Afford
    The Irynsoft Higher Ed Lessons
  • 21.
  • 22. Have You Heard?The iPadWill Revolutionize Education…
    …at $500 a pop?
  • 23. 2010
    1975
  • 24. The “Digital Divide”
  • 25. School Budgets Are In Peril
  • 26. What About A Device That Is…
    Remotely
    Configurable
    By Teachers/Parents
    Built To Support
    No Internet
    AccessAt Home
    Dedicated To
    Educational
    Content
    …and sells for @ $200
  • 27. Welcome To Irynsoft 2.0: VIRTUOSO
    Inexpensive tablet with Android OS + Irynsoft SW
    Catalog of 100,000s of free open education resources
    Remotely Configurable
    Passive Pre-Emptive Download System
    To see the YouTube Demo of VIRTUOSO in action, visit: http://bit.ly/qDSXT9
  • 28. Who Are These Students?
    Characteristics
    AT-RISK STUDENTS
    • Older Students: Jr. High-High School
    • 29. Low-Income: Parents Income <$50K
    • 30. Parents: Desire for their kids to do better than them
    • 31. 0-1 PCs in the house: Access to computer time is a battle
    FOR THESE STUDENTS,
    THIS ISN’T A LUXURY.
    IT’S A NECESSITY
  • 32. Market + Competition
    HoH Age
    Years
    KINDLE, NOOK
    64+
    54-64
    IRYNSOFT
    • One-Dimensional
    • 33. Luxury Item
    • 34. Appeals to older users
    45-54
    35-44
    iPAD, KNO
    25-34
    <25
    • Expensive
    • 35. $$ for status
    • 36. More Than Necessary
    $50K-$75K
    $75K-$100K
    >$100K
    $25K-$50K
    <$25K
    Household Income
    Everyone is after the wealthier markets,
    leaving the low-end market need underserved.
  • 37. Total Addressable Market - US
    Family Households with Income <$50K + HS/Jr HS Kids
    12.8M
    Households
    with 0-1 PCs
    88%
    Average Revenue Per Household
    $200
    Total Addressable Market
    $2.3B
  • 38. The Design ApproachThe Best Of Two Popular Devices
    TiVo
    1.4M Subs in 2010
    $200M+ Revenue
    $1B Market Cap
    Amazon Kindle
    8M in 2010
    $1B+ Revenue
    Amazon #1 Best-Seller
    Mindless
    Immobile
    Social Silo
    One-Way
    Manual Search
    B&W
    Text
    Dedicated
    Automated
    Dynamic UI
    Video
    Extensible
    Educational
    Portable
    Social (sorta)
    Annotate
    Interactive
    App Ecosystem
    Affordable
    Payment Plans
  • 39. Distribution Strategy
    1
    Sell Repackaged Tablet
    License SW to OEMs
    2
    3
    Sell via Android Market
  • 40. We’ve Been Here Before