Irynsoft Presentation At Singularity U.


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In 2009, Irynsoft started as a company to deliver online educational content on mobile devices--specifically iPhones. Planning to deliver this software as a service to colleges and universities, Irynsoft co-opted open education resources and gave away the software to gain credibility, support initial adoption, and learn about usage patterns and customer reaction. The goal was to obtain 10,000 customers to show how the technology sufficiently scaled. Less than two years late without any money spent on marketing their apps, Irynsoft has become a pioneer in open education on mobile devices, accumulating over 100,000 downloads of their platform and served up terabytes of free video content to support partnerships including MIT OpenCourseware and Khan Academy. The wildly successful apps have led Irynsoft to dramatically change their business strategy to focus on supporting open courseware's adoption through specialized tablet devices resold by Irynsoft themselves. This talk will share a history lesson of the past two years of a unique company, the habits of the early adopters of Irynsoft's technology, and why Irynsoft is convinced that mobile is the future of open education resources.

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  • Families in target (under $50K HH income)13.3MM Families with HoH aged 25-34 (6.3M)17.5MM Families with HoH aged 35-44 (6.1M)18.1MM aged 45-54 (5.4MM)~44% do not own one PC (14.1M)3 of 4 who do own only own one (13.9M)
  • Irynsoft Presentation At Singularity U.

    1. 1. Mobile Learning To Build A Bridge<br />Across The Digital Divide<br />For Singularity U. – August 2011<br />
    2. 2. About Me<br />Sandy Khaund<br />Engineering & <br />Business Degrees<br />Fostering Developer Communities<br />Social Network<br />For Teenagers<br />Mobile Social<br />Education<br />
    3. 3. A Brief History Of Startup Time:<br />One Techie’s Journey Through The World of Education<br />
    4. 4. What Is Irynsoft?<br />Mobile Distance Learning Platform Company<br />“Learn & Share. Anytime. Anywhere”<br />
    5. 5. The Online Education Opportunity<br />Distance Learning Growth is Huge…<br />Continued double-digit annual growth to 2013 to reach 18% of all students<br />More schools are moving online to scale their offerings and reach more students<br />…But Is Plagued With Problems<br /><ul><li>Most programs are still too pricey
    6. 6. More effort on marketing than innovation
    7. 7. Horrible retention as dropout rate high
    8. 8. Still not flexible enough</li></ul>The Revolution Has Begun: <br />Free Content and <br />Those Who Educate Themselves<br />Our choice is clear: Radically change the way higher education is delivered, or resign ourselves to never having enough of it…Increasingly, you will decide what, when, where, and with whom you want to learn.<br />–Anya Kamenetz, Fast Company and author of “DIY U”<br />5<br />
    9. 9. What if online learning combined the convenience of <br />your smartphone with the browsing experience of <br />Netflix and all your Facebook friends could join you?<br />
    10. 10. A Platform Called VIRT2GOMobile Video Learning Platform<br />Customizable Catalog of Content<br /><ul><li>An easily viewable list of courses
    11. 11. See information on each video
    12. 12. Learn more about a specific lecture and purchase for download
    13. 13. Enter “classroom” and to watch video, access notes, and interact with class community
    14. 14. Easy upload promotes community content</li></ul> A Community of Fellow Learners<br /><ul><li>News alerts (publisher broadcast + friend activity)greet student upon login
    15. 15. Visit Facebook friends also on VIRT2GO and find out what they are taking
    16. 16. View class ratings to see best classes
    17. 17. Visit the forums to learn more and interact with other students</li></ul>Interactive Video<br />Video player similar to iPod, except…<br />Take notes while watching video<br />View course materials and/or surf the web to research content while class continues<br />To see the YouTube Demo of VIRT2GO in action, visit:<br />
    18. 18. Irynsoft 1.0<br />Vision: Be the premier mobile platform for higher learning.<br />Strategy: Partner with OERs. Sell to tuition-based colleges.<br />First App Released in Fall 2009<br />KHAN <br />ACADEMY<br />VIRT U<br />MIT OPEN <br />COURSEWARE<br />CORNELL<br />RECOGNITION:<br />
    19. 19. People Will Never Watch Classes On A Tiny Screen. They say they will, but they won’t.<br />-SF Venture Capitalist, Spring 2009<br />Irynsoft By The Numbers<br />100,000+ Downloads<br />Over 1 TB of video data<br />300+ downloads/day<br />1000+ launches/day<br />75% Male. Avg Age: 30<br />$0 spent on marketing<br />I wanted to thank you for Virt U - it's great for those of us who find university fiscally unfeasible but still desperately want the experience and the knowledge<br />This app is so smooth! This is how education should be! The development and software behind this app is great. <br />I had an idea of an app like this, never did I think it would happen. As a college student, I believe this app interacts with you in a manner which allows you to learn faster. <br />I think this is one of the best apps out there. A lot of good info please keep it coming I’ve learned so much from these videos the knowledge is priceless  thank you so much <br />I love this app!!  It helped me pass my Trig Test!!!<br />This is the best app ever made<br />
    20. 20. Selling To Higher Ed~SellingTo Government<br />Those Who Can Afford Don’t Need<br />Those Who Need Can’t Afford<br />The Irynsoft Higher Ed Lessons<br />
    21. 21.
    22. 22. Have You Heard?The iPadWill Revolutionize Education…<br />…at $500 a pop?<br />
    23. 23. 2010<br />1975<br />
    24. 24. The “Digital Divide”<br />
    25. 25. School Budgets Are In Peril<br />
    26. 26. What About A Device That Is…<br />Remotely <br />Configurable<br />By Teachers/Parents<br />Built To Support <br />No Internet<br />AccessAt Home<br />Dedicated To <br />Educational <br />Content<br />…and sells for @ $200<br />
    27. 27. Welcome To Irynsoft 2.0: VIRTUOSO<br />Inexpensive tablet with Android OS + Irynsoft SW<br />Catalog of 100,000s of free open education resources<br />Remotely Configurable<br />Passive Pre-Emptive Download System<br />To see the YouTube Demo of VIRTUOSO in action, visit:<br />
    28. 28. Who Are These Students?<br />Characteristics <br />AT-RISK STUDENTS<br /><ul><li>Older Students: Jr. High-High School
    29. 29. Low-Income: Parents Income <$50K
    30. 30. Parents: Desire for their kids to do better than them
    31. 31. 0-1 PCs in the house: Access to computer time is a battle</li></ul>FOR THESE STUDENTS, <br />THIS ISN’T A LUXURY. <br />IT’S A NECESSITY<br />
    32. 32. Market + Competition<br />HoH Age<br />Years<br />KINDLE, NOOK<br />64+<br />54-64<br />IRYNSOFT<br /><ul><li>One-Dimensional
    33. 33. Luxury Item
    34. 34. Appeals to older users</li></ul>45-54<br />35-44<br />iPAD, KNO<br />25-34<br /><25<br /><ul><li>Expensive
    35. 35. $$ for status
    36. 36. More Than Necessary</li></ul>$50K-$75K<br />$75K-$100K<br />>$100K<br />$25K-$50K<br /><$25K<br />Household Income<br />Everyone is after the wealthier markets, <br />leaving the low-end market need underserved.<br />
    37. 37. Total Addressable Market - US<br />Family Households with Income <$50K + HS/Jr HS Kids<br />12.8M<br />Households <br />with 0-1 PCs<br />88%<br />Average Revenue Per Household<br />$200<br />Total Addressable Market<br />$2.3B<br />
    38. 38. The Design ApproachThe Best Of Two Popular Devices<br />TiVo<br />1.4M Subs in 2010<br />$200M+ Revenue<br />$1B Market Cap<br />Amazon Kindle<br />8M in 2010<br />$1B+ Revenue<br />Amazon #1 Best-Seller<br />Mindless<br />Immobile<br />Social Silo<br />One-Way<br />Manual Search<br />B&W<br />Text<br />Dedicated<br />Automated<br />Dynamic UI<br />Video<br />Extensible<br />Educational<br />Portable<br />Social (sorta)<br />Annotate<br />Interactive<br />App Ecosystem<br />Affordable<br />Payment Plans<br />
    39. 39. Distribution Strategy<br />1<br />Sell Repackaged Tablet<br />License SW to OEMs<br />2<br />3<br />Sell via Android Market<br />
    40. 40. We’ve Been Here Before<br />