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Slides from SkepticalCMO and friends webinar on May 19, 2009.
The buzz about Twitter, Facebook, and other social media is deafening. Sure everyone is talking about social media but will you grow your business, expand market share or keep your customers happy by jumping on the bandwagon?
The Skeptical CMO and his panel of marketing and social media experts will debate the business value and ROI of online communities. This live, interactive discussion will challenge conventional wisdom about social media and ask:
• How important is engaging and building social media communities to your overall brand strategy, marketing and sales initiatives?
• Can nurturing your online community really help you prepare for crises like negative product reviews, recalls or rogue employees?
• Will these new approaches to engaging your customers really make your organization more agile?
Frank Days, Managing Partner, Tangyslice Partners
Paige Arnof-Fenn, Founder, Mavens and Moguls
Robert Collins, Producer, Social Media Breakfast Boston
Rachel Happe, Principal, The Community Roundtable
PJA advertising + marketing
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