The Hungry Geek How I combined my passions for technology and food to promote a community farmers' market using social networking Sandy Kemsley @skemsley Photo: Richard Thomas (flickrich on Flickr)

Tech + food + social media

A new old farmers’ market

The local volunteer committee as marketing team

The usual one-way broadcasts

From broadcast to conversation

A bit of Python

Finding the right content

Early followers & conversations

@amandalaird’s potato salad

Photo pool

Participating in other conversations

The cooking began…

…and blogging followed

Numbers: adding it up Market Twitter 100 My Facebook friends 300 Total > 2,000 Retweets ?? Blog RSS feed 250 My Twitter 900 Market Facebook group 200 Market email list 250

The story of the zucchini flowers

Geekery makes it easy

Get your community together…

…then turn it into a conversation

Make social media an integral part of the campaign