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The Hungry Geek

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How I combined my passion for technology and food, and used social media to promote a local farmers' market

How I combined my passion for technology and food, and used social media to promote a local farmers' market

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  • 1. The Hungry Geek How I combined my passions for technology and food to promote a community farmers' market using social networking Sandy Kemsley @skemsley Photo: Richard Thomas (flickrich on Flickr)
  • 2. Tech + food + social media
  • 3. A new old farmers’ market
  • 4. The local volunteer committee as marketing team
  • 5. The usual one-way broadcasts
  • 6. From broadcast to conversation
  • 7. A bit of Python
  • 8. Finding the right content
  • 9. Early followers & conversations
  • 10. @amandalaird’s potato salad
  • 11. Photo pool
  • 12. Participating in other conversations
  • 13. The cooking began…
  • 14. …and blogging followed
  • 15. Numbers: adding it up Market Twitter 100 My Facebook friends 300 Total > 2,000 Retweets ?? Blog RSS feed 250 My Twitter 900 Market Facebook group 200 Market email list 250
  • 16. The story of the zucchini flowers
  • 17. Geekery makes it easy
  • 18. Get your community together…
  • 19. …then turn it into a conversation
  • 20. Make social media an integral part of the campaign

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