St. Andrew's Market: 2009 Wrapup

Historic St. Andrew’s MyMarket Our Inaugural Year

The Original St. Andrew’s Market, 1837-1932
1837: Land set aside for market
1850: Market buildings completed
1860: Fire destroys buildings
1873: Market rebuilt
1900: Most market stalls empty
1932: Demolished

Resurrecting St. Andrew’s Market in 2009
A conversation in our community garden
Small working group formed (Fall 2008)
Meeting with Councillor Vaughn’s office
Meeting with Bob Chorney and farmers (January 2009)
Community meeting (April 2009)
Volunteers organized for promotion and on-site support

More Than 25 Volunteers

Opening Day: June 6 th

Grand Opening: June 27 th

Our Farmers
Bees Universe
Bosco Farms
O.K. Farms
Cedar Creek Farm
Godelie Family Farm
Jay Thoman
Kind Organics
Loffredo Fruit Farms
Monckton Organic Farm & Bakery
Thames River Melons
VanHart Farm

Bounty from the Land

Cooking at the Market
Crostini (George Brown)
Tomatoes (Tutti Matti)
Peaches (Ultra)
Apples and Cheese (Leslieville Cheese)
Thai
Soups (George Brown)
Argentinean (Arepa)
Soup/farmer appreciation day (Rodney’s)

Chefs and Cooking

Marketing the Market
Email newsletter
Event card mailings
Sandwich boards
Banners at site
Posters in local businesses and condos
Facebook group and event listings
Flickr photo pool
Blog posts
Twitter

An Essential Part of the Neighbourhood
Catchment area of 11,000 households
Access to farm-fresh foods for urban dwellers
Symbiotic relationship with local-themed restaurants
Community gathering place
5,755 visitors in 2009

What We Want for 2010
All of our great farmers back!
Meat, eggs and cheese to provide a complete shopping experience
Updates of what’s fresh each week
More cooking demos and live music
Start our marketing efforts earlier

See You Next Year!

St. Andrew's Market: 2009 Wrapup

by Sandy Kemsley

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