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St. Andrew's Market: 2009 Wrapup
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St. Andrew's Market: 2009 Wrapup

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A presentation to the other Toronto-area MyMarket organizers and the great farmers who bring their wares to market, at a wrap-up meeting to discuss and celebrate the 2009 season.

A presentation to the other Toronto-area MyMarket organizers and the great farmers who bring their wares to market, at a wrap-up meeting to discuss and celebrate the 2009 season.


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Transcript

  • 1. Historic St. Andrew’s MyMarket Our Inaugural Year
  • 2. The Original St. Andrew’s Market, 1837-1932
    • 1837: Land set aside for market
    • 1850: Market buildings completed
    • 1860: Fire destroys buildings
    • 1873: Market rebuilt
    • 1900: Most market stalls empty
    • 1932: Demolished
  • 3. Resurrecting St. Andrew’s Market in 2009
    • A conversation in our community garden
    • Small working group formed (Fall 2008)
    • Meeting with Councillor Vaughn’s office
    • Meeting with Bob Chorney and farmers (January 2009)
    • Community meeting (April 2009)
    • Volunteers organized for promotion and on-site support
  • 4. More Than 25 Volunteers
  • 5. Opening Day: June 6 th
  • 6. Grand Opening: June 27 th
  • 7. Our Farmers
    • Bees Universe
    • Bosco Farms
    • O.K. Farms
    • Cedar Creek Farm
    • Godelie Family Farm
    • Jay Thoman
    • Kind Organics
    • Loffredo Fruit Farms
    • Monckton Organic Farm & Bakery
    • Thames River Melons
    • VanHart Farm
  • 8. Bounty from the Land
  • 9. Cooking at the Market
    • Crostini (George Brown)
    • Tomatoes (Tutti Matti)
    • Peaches (Ultra)
    • Apples and Cheese (Leslieville Cheese)
    • Thai
    • Soups (George Brown)
    • Argentinean (Arepa)
    • Soup/farmer appreciation day (Rodney’s)
  • 10. Chefs and Cooking
  • 11. Marketing the Market
    • Email newsletter
    • Event card mailings
    • Sandwich boards
    • Banners at site
    • Posters in local businesses and condos
    • Facebook group and event listings
    • Flickr photo pool
    • Blog posts
    • Twitter
  • 12. An Essential Part of the Neighbourhood
    • Catchment area of 11,000 households
    • Access to farm-fresh foods for urban dwellers
    • Symbiotic relationship with local-themed restaurants
    • Community gathering place
    • 5,755 visitors in 2009
  • 13. What We Want for 2010
    • All of our great farmers back!
    • Meat, eggs and cheese to provide a complete shopping experience
    • Updates of what’s fresh each week
    • More cooking demos and live music
    • Start our marketing efforts earlier
  • 14. See You Next Year!