R I D O G U L O U S

L A B S

L ife s ty le We a ra ble s for Dogs
Americans are obsessed with their dogs!

$61 billion industry ($7b on training, $3.4b on toys)
One of only few markets to ...
Americans are obsessed with wearables!

170 million wearables expected by 2017
Increased concern about health and wellness...
Who We Are
Pack Leader in the Quantified Canine Revolution
Creating the most advanced dog collar ever made
Mission
Create healthy and balanced relationships between
dogs and the people who care for them
Promise
We will bring you and your dog closer than
ever so you’re both safe and happy
CONNECTION

INSIGHT

SUPPORT

REWARDS
CONNECTION
Owners connected with their dogs and caretakes
no matter where in the world they are
INSIGHT
Understanding your dog’s behavior to improve
your own as a more prepared owner
SUPPORT
Education and community always
there for every parent
REWARDS
Real life incentives to encourage better
care & reduce cost of ownership
Our Product Becomes
Wireless Leash
Activity Tracker
Location Monitor
Family Hub
Social Doggie Community
Target Market
20 - 45 year old, tech savvy, middle & upper income,
urban/suburban, Smartphone-owning, dog parents
81M
41M

Dogs in the USA

81M

Aged between 18-54 (51%)

41M

21.5M
7.1M

2.3M

Smartphone penetration (52%)

21.5M

Owner...
Marketing Plan
Build the Buzz

Events

Traditional 2.0

Strategic Alliances
Build the Buzz
Social Media Campaign
Celebrity & Pop Culture Endorsements
Paid Ads
PR in Dog & Tech Publications
Blog as A...
Events
Promos at Dog & Tech Shows
Crowdfunding Campaign
Sponsorship of Local Community Dog Events
HSN
Traditional Digital
SEO w Dog & Tech Blog
SM Ads, Adwords, Hashtags
Email Campaign
Strategic Alliances
Leverage our Pet Company Network
Buy One Give One with Charity Partner
Celebrity & Pop Culture Backing
Business Model
Retail/Wholesale
Collar and branded accessories
$150 - $200
Freemium
In-app purchases to upgrade and customize experience
$0.49 - $9.99

E-Commerce
Product & service sales from partn...
timeline
Feb

Full
working
prototype

APP MVP

30+
Pre-orders

Key Hire:
VP Sales

Key Hire:
Chief Data
Scientist
1000+
So...
Team

Designer

Fabian

20+

15+

CPO

Tyesha

CEO

Sean

software
products delivered

hardware
products delivered

CTO

J...
Advisors

Dr. Robert Hisrich

Jeanette Przygoda

Roman Rackwitz

Andreas Diehl

Director of
Entrepreneurship
Thunderbird S...
R I D O G U L O U S
L A B S

Whistle

Fitbark

Tagg

nextCollar

Tractive

Full Collar
GPS
Activity Tracking
Training Tool...
“I’m very interested in the invisible fence option. Great idea!!”

Jenny R.
“I’m interested in selling your smart collar t...
Balance

Special
Club

Family

Responsibility
Ridogulous pitch deck partners
Ridogulous pitch deck partners
Ridogulous pitch deck partners
Ridogulous pitch deck partners
Upcoming SlideShare
Loading in …5
×

Ridogulous pitch deck partners

983 views

Published on

Pitch deck v2.0 without sensitive info.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
983
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Ridogulous pitch deck partners

  1. 1. R I D O G U L O U S L A B S L ife s ty le We a ra ble s for Dogs
  2. 2. Americans are obsessed with their dogs! $61 billion industry ($7b on training, $3.4b on toys) One of only few markets to grow during recession More spent on pets than on movies or beer More dogs than children in US 9 of 10 people view their dog as part of the family
  3. 3. Americans are obsessed with wearables! 170 million wearables expected by 2017 Increased concern about health and wellness “Quantified self” Younger generations are on-the-go, mobile and tech savvy
  4. 4. Who We Are Pack Leader in the Quantified Canine Revolution Creating the most advanced dog collar ever made
  5. 5. Mission Create healthy and balanced relationships between dogs and the people who care for them
  6. 6. Promise We will bring you and your dog closer than ever so you’re both safe and happy
  7. 7. CONNECTION INSIGHT SUPPORT REWARDS
  8. 8. CONNECTION Owners connected with their dogs and caretakes no matter where in the world they are
  9. 9. INSIGHT Understanding your dog’s behavior to improve your own as a more prepared owner
  10. 10. SUPPORT Education and community always there for every parent
  11. 11. REWARDS Real life incentives to encourage better care & reduce cost of ownership
  12. 12. Our Product Becomes Wireless Leash Activity Tracker Location Monitor Family Hub Social Doggie Community
  13. 13. Target Market 20 - 45 year old, tech savvy, middle & upper income, urban/suburban, Smartphone-owning, dog parents
  14. 14. 81M 41M Dogs in the USA 81M Aged between 18-54 (51%) 41M 21.5M 7.1M 2.3M Smartphone penetration (52%) 21.5M Owners with +75K (33%) Discretionary pet spending (33%) MARKET SIZE 7.1M 2.3M
  15. 15. Marketing Plan
  16. 16. Build the Buzz Events Traditional 2.0 Strategic Alliances
  17. 17. Build the Buzz Social Media Campaign Celebrity & Pop Culture Endorsements Paid Ads PR in Dog & Tech Publications Blog as Authority figure in Dog space
  18. 18. Events Promos at Dog & Tech Shows Crowdfunding Campaign Sponsorship of Local Community Dog Events HSN
  19. 19. Traditional Digital SEO w Dog & Tech Blog SM Ads, Adwords, Hashtags Email Campaign
  20. 20. Strategic Alliances Leverage our Pet Company Network Buy One Give One with Charity Partner Celebrity & Pop Culture Backing
  21. 21. Business Model
  22. 22. Retail/Wholesale Collar and branded accessories $150 - $200
  23. 23. Freemium In-app purchases to upgrade and customize experience $0.49 - $9.99 E-Commerce Product & service sales from partnering businesses 5-10% per transaction Big Data Purchasing and activity habits of a targeted consumer group License data at rates TBD
  24. 24. timeline Feb Full working prototype APP MVP 30+ Pre-orders Key Hire: VP Sales Key Hire: Chief Data Scientist 1000+ Social Reach Mar May Aug Sept Sept Oct Kickstarter Pet Company Partnership Oct/Nov Dec 1st Factory Run 3 Wholesale Agreements Join Top Accelerator Human Wearable Integration 500+ Pre-orders Holiday Release
  25. 25. Team Designer Fabian 20+ 15+ CPO Tyesha CEO Sean software products delivered hardware products delivered CTO Jonathan CMO Lilly Engineer Azmat notable clients Nike, Intel, Walmart, DeLorean, Microsoft, Subaru, ASRS notable project Co-Authored $4.6 billion investment policy statement
  26. 26. Advisors Dr. Robert Hisrich Jeanette Przygoda Roman Rackwitz Andreas Diehl Director of Entrepreneurship Thunderbird School of Global Management World Renown Dog Trainer Gamification Expert & Consultant Customer Dev & Biz Dev Expert
  27. 27. R I D O G U L O U S L A B S Whistle Fitbark Tagg nextCollar Tractive Full Collar GPS Activity Tracking Training Tools Gamification API Integration Growth Platform Monthly Fee = YES = NO = KINDA Voyce
  28. 28. “I’m very interested in the invisible fence option. Great idea!!” Jenny R. “I’m interested in selling your smart collar though our website. I think this would be extremely popular among our [1 million] members.” Natalie P. Touch Of Modern “I’ve read a few articles about the collar that y’all are coming out with, and I’m really excited!” Courtney Y. “I am interested in joining your team at Ridogulous labs. I am confident that I can take your product to the national & international level you are looking for.” Adam A.
  29. 29. Balance Special Club Family Responsibility

×