Kelleher s power_point

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Kelleher s power_point

  1. 1. Twitter in your library. It’s fun, it’s useful, it’s revolutionary! Sharon Kelleher sharon@kelleheragency.com TWEET This!
  2. 2. Social Networking…Say What? 21st Century Communication “Media” Reversal of communication paths Traditional – define your audience by selecting recipients New World – “listening” and “subscribing” to known entities Allows grouping of entities sharing common interests/needs/desires Open AND private membership types 1/9/2011 Sharon Kelleher 2
  3. 3. Be There…and There…and There Being a part of a “Virtual Community” Networking and Collaboration Not just a telephone… Active – chat, video conferencing, discussion groups, etc… Passive – email, blogging, sharing photos, thoughts, etc… 1/9/2011 Sharon Kelleher 3 Never miss another crucial piece of news…and never miss another useless piece of news!
  4. 4. Keeping Up With The Jones’ Libraries working to keep themselves relevant in a constantly evolving world Finding tools and services to allow users to enjoy the library experience Integrate the electronic world into the traditional environment of the library 1/9/2011 Sharon Kelleher 4
  5. 5. So Much Networking…So Little Time… 1/9/2011 Sharon Kelleher 5 What is the next application/service YOU “can’t live without”?
  6. 6. It’s a Bird, It’s a Plane…IT’S FREE! What exactly is Twitter? Microblogging tool “Tweets” – Short, 140 character text messages A user “follows” another users’ tweets. Connectionless – mobile, web, SMS… 1/9/2011 Sharon Kelleher 6
  7. 7. Push…Pull…How and What? Tweet Send – virtually any electronic device capable of sending email, SMS, web, etc.. Tweet Receive - virtually any electronic device capable of receiving email, SMS, web, etc.. 1/9/2011 Sharon Kelleher 7 Hmmm…do you notice a trend??? Bi-Directional flow of information!!
  8. 8. What are people talking about? 1/9/2011 Sharon Kelleher 8 Create a feeling of community through Twitter Send a quick question to followers and watch for responses Get feedback on potential policy changes   Be on top of trends
  9. 9. Get the word out! Send alerts about requested materials Create alerts for specific groups like young adults and book groups Highlight holiday hours Announce updates Answer the question: WHAT do your clients WANT to hear about? 1/9/2011 Sharon Kelleher 9
  10. 10. Tweeting in Reference?? Set major news sites, like CNN, to have Twitter feeds Identify experts talking about interesting subjects Share tips on accessing information online or in the library Find users working on similar projects and get instant responses 1/9/2011 Sharon Kelleher 10
  11. 11. Works Cited O’Reilly, T., Milstein, S. (2009) The Twitter Book, O’Reilly Media, Inc. Sebastopol, CA. http://acceleratedbachelordegree.org/100-ways-to-use-twitter-in-your-library/ 1/9/2011 Sharon Kelleher 11  
  12. 12. Thank you very much for your attention.Are there any questions? 1/9/2011 Sharon Kelleher 12

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