Podcasting for Beginners
Peter Baron, edSocialMedia & AdmissionsQuest
Thursday, July 2, 2009

Photo credit: donnaidh_sidhe
http://www.flickr.com/photos/donnaidh_sidhe/1032985990/
Thursday, July 2, 2009

New Rules of PR & Marketing
David Meerman Scott
Thursday, July 2, 2009

twitter.com/dmscott
Thursday, July 2, 2009

gobbledygook
Thursday, July 2, 2009

Outbound marketing
AdmissionsQuest (AQ) offers a comprehensive school search web portal for
families interested in enrolling their son or daughter in a private boarding or day school.
Daily, we dedicate ourselves to providing parents, students, and school admission
professionals with a unique combination of internet based admission
information and expertise, along with personal service and support.
Photo Credit: Thomas Hawk
Thursday, July 2, 2009

Photo Credit: teresia
http://www.flickr.com/photos/tea_time/773556201/
Thursday, July 2, 2009

A real conversation...
Thursday, July 2, 2009

Photo credit:YlvaS
http://www.flickr.com/photos/ylvas/327409128/sizes/l/
Thursday, July 2, 2009

Thursday, July 2, 2009

216,000,000
Source: Universal McCann:Wave.3 (3/2008)
Thursday, July 2, 2009

What is a podcast?
A podcast is a series of audio or video digital
media files which is distributed over the Internet by
syndicated download, through Web feeds, to portable
media players and personal computers.
http://en.wikipedia.org/wiki/Podcasting
Thursday, July 2, 2009

IN SIMPLER TERMS...
Thursday, July 2, 2009

Voice
Photo credit: Archie McPhee Seattle
http://www.flickr.com/photos/archiemcphee/3074742967/sizes/l/
Thursday, July 2, 2009

Story Telling
Thursday, July 2, 2009

WHY SHOULD I PODCAST?
Adds a layer of richness to your site:
• It lets people hear your voice, story
• Easy to produce, keep up-to-update
• Records your school’s narrative
++++++
Thursday, July 2, 2009

WESTOVER SCHOOL
Centennial
Thursday, July 2, 2009

WHY SHOULD I PODCAST?
Portable content...
Thursday, July 2, 2009

How do I get started?
Thursday, July 2, 2009

DO I NEED A PROFESSIONAL STUDIO?
PROJECT
PHOTO CREDIT: ERICKSON
BROADCAST
DATE CLIENT
DATE NAME WWW.ERICKSONBROADCAST.COM
/PART15.HTM
Thursday, July 2, 2009

Assemble an
inexpensive toolbox.
Photo credit: Struan Toymakers
www.struantoys.co.nz/View_Toys_1.html
Thursday, July 2, 2009

Microphones comes in lots of shapes & sizes...
Thursday, July 2, 2009

Some tools are perfect mates!
Thursday, July 2, 2009

Video podcasting!
Thursday, July 2, 2009

Editing options
Thursday, July 2, 2009

GARAGEBAND
Thursday, July 2, 2009

AUDACITY
Thursday, July 2, 2009

Many hosting options
Thursday, July 2, 2009

PROMOTING & DISTRIBUTING YOUR PODCAST
BOTH AT HOME & AWAY
Thursday, July 2, 2009

There’s not enough time in the day.
How do I manage all the directories?
Thursday, July 2, 2009

Photo credit: Travelin’ Librarian
http://www.flickr.com/photos/travelinlibrarian/534589284/
Thursday, July 2, 2009

Thursday, July 2, 2009

AS SIMPLE AS PRESSING ENTER!
LET RSS DO THE WORK FOR YOU.
Thursday, July 2, 2009

ITUNES: THE KING OF EDUCATIONAL PODCASTS
TIME TO RESERVE YOUR REAL ESTATE!
Thursday, July 2, 2009

Podcast examples?
Thursday, July 2, 2009

Photo credit: OldShoeWoman
http://www.flickr.com/photos/judybaxter/45956014//
CAMPUS TALK
PODCAST EXAMPLES
Thursday, July 2, 2009

Photo credit: PeskyLibrary
http://www.flickr.com/photos/peskylibrary/354928756/sizes/l/
CLASS DISCUSSION
PODCAST EXAMPLES
Thursday, July 2, 2009

Photo credit: feministjulie
http://www.flickr.com/photos/peskylibrary/354928756/sizes/l/
CLASS PROJECT
PODCAST EXAMPLES
Thursday, July 2, 2009

Photo credit: heraldpost
http://www.flickr.com/photos/heraldpost/2472706737/
ATHLETE OF THE WEEK
PODCAST EXAMPLES: INTERVIEW SERIES
Thursday, July 2, 2009

Photo credit: Wonderlane
http://www.flickr.com/photos/wonderlane/37531816/
FACULTY SPOTLIGHT
PODCAST EXAMPLES: INTERVIEW SERIES
Thursday, July 2, 2009

Photo credit: profstewartrk
http://www.flickr.com/photos/profstewartrk/3442039755/sizes/l/
ALUMNI UPDATE
PODCAST EXAMPLES: INTERVIEW SERIES
Thursday, July 2, 2009

Photo credit: redjar
http://www.flickr.com/photos/redjar/114095703/sizes/l/
ADMISSION PROCESS
PODCAST EXAMPLES: HOW TO SERIES
Thursday, July 2, 2009

Photo credit: Financial Aid Podcast
http://www.flickr.com/photos/financialaidpodcast/2363112893/
APPLYING FOR FINANCIAL AID
PODCAST EXAMPLES: HOW TO SERIES
Thursday, July 2, 2009

Photo credit: qwrrty
http://www.flickr.com/photos/qwrrty/3446221502/sizes/l/
PLANNED GIVING
PODCAST EXAMPLES: HOW TO SERIES
Thursday, July 2, 2009

Photo credit: lee
http://www.flickr.com/photos/lsevenoaks/13964702/sizes/o/
HOW TO GET INVOLVED
PODCAST EXAMPLES: HOW TO SERIES
Thursday, July 2, 2009

Podcast in action
Thursday, July 2, 2009

Room 208, 3/4 Students in Wells, ME
+
Thursday, July 2, 2009

Professional Development Opportunities
EdTech Talk: 21st Century Learning
www.edtechtalk.com
Thursday, July 2, 2009

St. Anne’s-Belfield School
Head’s Podcast
www.stab.org/podcast/list.aspx?ModuleID=188
Thursday, July 2, 2009

Boarding School Podcast
Thursday, July 2, 2009

Some final thoughts
• Not necessary to spend big $$ on gear
• Find your voice, format
• Practice makes perfect
• Be consistent
• Focus on show prep
• Outline the episode
• Interviewing a guest? Pronounce your guest’s name correctly!
• Provide questions in advance
• Call to action
+++++++++
Thursday, July 2, 2009

Stay Connected!
Peter Baron
AdmissionsQuest
Email
pbaron@admissionsquest.com
Twitter
twitter.com/admissionsquest
twitter.com/peterdbaron
Vimeo
vimeo.com/boardingschools
Youtube
youtube.com/user/BoardingSchools
Flickr
flickr.com/photos/30990415@N02/
Site
www.admissionsquest.com
Blog
www.admissionsquest.com/peterbaron
edSocMe
www.edsocialmedia.com
Thursday, July 2, 2009