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Zvi Band + Mike Mayernick | Startup Mixology 2011

Zvi Band + Mike Mayernick | Startup Mixology 2011






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  • This slide, and other comments at Startup Mixology, turned me off of the entire event. The actual technology and implementation was just tossed off as something 'you get your nerdy friend' to do over a weekend. We're trying to recruit people into technology, get more women into computer science, and having people describe implementation as 'something done by nerds' isn't helpful.

    Bill Pugh, Professor, Computer Science, Univ. of Maryland.
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  • If we were to give you one piece of advice, based on our experience, it’s this. Your ideas - our ideas {Zvi - consider reference to both ‘you’ and ‘we’ to further affiliate with the audience. Using ‘you’ - although logical - at first glance could come across as if you and Michael think you are beyond your own advice.}, exciting as they may be, are meaningless {“if it stays in our heads and never goes anywhere.”}. Execution is everything. We’re here to talk to you about validating your idea before you spend the next year of your life building something that no one cares about. Our key learnings can be applied to anything you’re working on, whether it’s that new startup idea or a new initiative back at the office.\n
  • My name is Zvi Band, and up on stage with me is Michael Mayernick. We’ve been lucky to build a number of different products for ourselves and for others. Sometimes we’ve worked on products for six months to a year before anyone saw it. And in some cases... Mike, how long did it take us to build HeyAstro?\n
  • This is the model you may have in your head of how things get done. You have a great idea, and quickly throw together a business plan. You have dozens of features that have to be included. You somehow convince some developers to work with you, and work for months to build out everything you want. It takes twice as long as you’d expect. Finally, you flick the switch and....\n
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Zvi Band + Mike Mayernick | Startup Mixology 2011 Zvi Band + Mike Mayernick | Startup Mixology 2011 Presentation Transcript

  • Your lean prototype Execution is everything.
  • Hello. Zvi Michaelhttp://zviband.com http://spinnakr.com
  • Awesome Idea Business Plan Dozens of Features Full Specification Hire Developers Build Tweak Launch
  • Why rapid prototyping?• idea validation• product vision• initial customer development
  • What’s your goal?• signups?• survey responses?• customers?
  • Your landing page• get customer info• create your idea hub• test, test, test• Eyeballs: $50 Adwords, Facebook Ads
  • Your customer development: the survey• simplify your survey• drill down• send to collected list + friends
  • Establish your MVP• limited subset of features• one good developer; one weekend• paragraph + wireframes
  • Just build it!• yourself• your nerdy friend/coworker• your future co-founder }• freelancer intentions, intentions, intentions• firm
  • Next steps• web app? detailed wireframes• find a designer: ask other startups• or pre-made: ThemeForest
  • Launch & grow user base • launch product: no shame. • measure, measure, measure • increase user adoption
  • Execution is everything take your idea test your concept - landing page ask them what they need build just enough to get users measure + adjust
  • Thanks. Everything we talked abouthttp://district.io/resources Zvi Michael Band Mayernick @skeevis @mmayernick