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Wholesale Options for Small ISPs

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Wholesale Options for Small ISPs - delivered to Commsday Summit - Wholesale and Datacentre - Sydney July 2013

Wholesale Options for Small ISPs - delivered to Commsday Summit - Wholesale and Datacentre - Sydney July 2013

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  • 1. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens   WHOLESALE OPTIONS FOR CEO  &  Chief  Architect,  eintellego  Networks   Director  of  the  Internet  Society  of  Australia   SMALL ISPs SKEEVE STEVENS
  • 2. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHO AM I? •  Founder  of  eintellego  Networks  –  Outsourced  (Cloud)  Engineers   •  Specialists  in  building  VerFcally  focused  ISPs     •  Bringing  Service  Provider  knowledge  to  the  Enterprise  space   •  Customers  in  5  countries,  projects  in  over  10   •  Been  involved  in  the  ISP  community  for  over  15  years   •  Built  over  200  pico-­‐small  ISPs  across  Australia/South  East  Asia     •  aka  The  ISP  Guy  –  focusing  on  the  ISP  industry  
  • 3. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs MARKET CONSOLODATION Where did all the ISPs go? WestNet OzEmail TransACT iiNet iiNet iHug Netspace AAPT Residential 10+ Others Froggy Esclipse AOL|7 Commander iPrimus M2 Group Hotkey West Australian Networks Datafast aaNET Platform Networks EFTel Club Telco Dodo Other small ISPs VivaNET Planet Netcom Internode
  • 4. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs MARKET CONSOLODATION …continued B Digital PPC-1 Pipe Networks TPG TPG Comindico Soul IntraPower/ Trusted Cloud RequestDSL Powertel Nextep AAPT Telecom NZ Wizz Star-Tech Clever Networks BigAir BigAir Grop Vivid Wireless Unwired Optus Internet Optus iBurst (Customers) AccessPlus Allegro Uecomm Link Innovations
  • 5. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHY BE A SMALL ISP? •  You  get  to  build  creaFve  soluFons  the  big  guys  can’t   •  You  own  the  customer  and  branding   •  It  is  rarely  about  the  money   •  What  is  ‘small’  ?   •  Obviously,  size  is  the  primary  classificaFon  
  • 6. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs ISP SIZES How Many ISPs? Pico    ?  10  -­‐  100   Micro    ?  100  -­‐  500   Small    ?  500  –  1,000   Medium  49  1,000  –  10,000   Large    24  10,000  –  100,000   Very  Large  8  100,000+   •  Medium-Very Large defined by the Australian Bureau of Statistics, the rest I defined •  June 2012 ABS Data - http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/8153.0Chapter6Jun%202012 •  ACMA Fact Sheet - http://www.acma.gov.au/WEB/STANDARD/pc=PC_1723 •  Lifehacker - http://www.lifehacker.com.au/2011/02/smaller-isps-are-a-dying-breed-in-australia/ •  ACMA  say  there  are  over  800  ISPs  in  Australia   •  ABS  say  there  are  about  81  ISPs  with  over  1000  users  in  Australia  (June  2012)   •  That  means  there  are  over  700  Pico  to  Small  ISPs   •  Total  ISPs  –  June  2011  =  97;  Dec  2011  =  91;  Jun  2012  =  81  (closing  or  merging?)  
  • 7. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs HOW TO SURVIVE AS A SMALL ISP •  Be  InnovaFve   •  RelaFonship  driven   •  You  must  be  verFcally  focused  –  have  a  niche  or  micro-­‐niche   •  What  does  it  mean  being  niche  focused?  Examples    
  • 8. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Focus Industry Ethnic Finance Education Mining Food Media Real Estate Entertainment Sports Aged Care Sex Age Religion Legal Construction Engineering NGO Energy Government Italian Chinese Greek Korean German Arabic Hobbies Others?
  • 9. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Examples – Regional Focus - Community Telco and Ace
  • 10. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Examples – Legal Industry - BarNet
  • 11. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Examples – Age Vertical - Seniors
  • 12. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Examples – Real Estate Vertical
  • 13. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Examples – Metro Fringe DR/Wholesale Vertical
  • 14. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs NICHE/ MICRO NICHE Examples – Ethnic Focus - Japanese
  • 15. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHOLESALERS •  Very  DFO  –  very  few  pure  wholesale   •  Bunnings   •  No  one  wholesaler  does  everything   •  Loca?on  Loca?on  Loca?on   •  Shop  around  
  • 16. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHOLESALER TIERS Tier  1  Own  infrastructure  ONLY     Tier  1.5  Own  infrastructure  +  Others     Tier  2  Minimal  of  own  infrastructure,  normally  an  aggregator  of  T1  and  T1.5     Tier  3  Normally  an  aggregator  of  T1,  T1.5,  T2   •  These  are  my  definiFons  
  • 17. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHOLESALE SERVICES Who Do I Buy Off? BigAir NBNCo Telstra Tier 1 FirstPath ispONEExetel Tier 2 AAPT Vocus Optus Tier 1.5 Nextgen TPG/Pipe M2 Group iiNet WIP Highway 1 aka ZettaNet Megaport Uecomm RWTSTier 3 Inabox Simtronic Many others NTT iseekCirrus
  • 18. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHOLESALE SERVICES What Can I Buy? Infrasturcture Standard xDSL Billing Carrier Virtualisation EFM/EoC Transit Design PABX Ethernet (VLANs) VoIP PSTN Hosting XaaS Voice Value-Add Dark Fibre VPLS/ MPLS 1300/1800, 13 Co-location Video Voice Re-bill Software Security Storage Platforms 3G/4G/etc Wireless SEO Domains CMS Filtering Many many more ISDN 56k (yes?!) ATM NBN Peering International Links ISDN Compute Content Delivery
  • 19. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHOLESALE SERVICES Datacentres Specialised Fujitsu NextDC Rackspace (Digital Reality) Large Vocus Equinix Globalswitch HP PowerTel/ AAPT Gore Hill Telstra Optus Medium Micro Carriers Vendor Pipe Networks Global Centre Verizon EftelHarbourMSP AnchorManaged Primus EDC IDC Metronode Other Carriers Boutique Macquarie Telecom Ninefold PacNet/ NTT MANY more Pipe Networks (Sydney) SIS, Simtronic, etc
  • 20. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs WHAT’S NEXT?
  • 21. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs •  We’re  starFng  to  see  maturity  in  wholesale   •  TradiFonally  ISPs  have  stayed  within  their  field  of  experFse   •  It  is  going  to  go  both  direcFons  (I  will  explain  in  a  moment)   •  It  is  easier  than  ever  to  sell  “you”-­‐branded  products   •  OEM  everything   DIVERSIFYING New Markets
  • 22. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs Telephone   Home  /  Business   VoIP   Mobile   Internet  Services   Power  &  Gas   Insurance   Home,  Contents,  Car   Retail  Stores   Alarm  Monitoring     Others  to  come?   Health?   Financial  Services?   Dodo DIVERSIFYING
  • 23. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs Fuel   Mobile  Services   Supermarkets   Groceries   Clothing   Credit  Cards   Credit  &  Prepaid   Insurance   Home,  Contents,  Car   Others  to  come   Internet  Access?   Health?   Coles/Woolworths nbn Internet DIVERSIFYING
  • 24. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs •  Partnerships   •  Telstra  +  Paypal   •  Small  ISPs  will  soon  be  able  to  sell  everything   •  Energy,  Fuel,  Insurance,     •  Music,  TV,  other  entertainment   DIVERSIFYING
  • 25. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs FRIENDS OF THE SMALL ISP Easy as •  Vocus  (Fibre,  DSL,  NBN,  Voice   DC’s)   •  iSeek  (Wholesale)   •  TPG  (DSL,  EFM,  Fibre  (Pipe))   •  AAPT  (Wholesale  DSL,  EFM,  NBN)   •  NextDC  (DC’s)   •  Equinix  (DC’s)   •  Anything  Bevan  does   •  GlobalSwitch  Tenants  (Pipe,  HarbourMSP)   •  Peering  –  Pipe,  Equinix,  WAIA,  Megaport   •  X-­‐Connect  AggregaFon  –  Megaport   •  FirstPath  (Fibre,  VDSL,  Building  Access)   •  Inomial  (Billing)   •  BigAir  (Wireless  P2P)   •  Other  Tier  3  Aggregators   •  The  ISP  Community  (AusNOG/NOGList)  
  • 26. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs HOW EASY IS IT TO BE AN ISP? Summary •  Many  Wholesale  Providers   •  Outsourcing   •  OperaFons,  Support   •  MarkeFng   •  Systems  (Billing,  DNS,  HosFng,  etc)   •  Vendors  (New  and  Refurb)   •  Consultants   •  eintellego  Networks  /  io  Networks  –  probably  others     •  The  Community   •  AUSNOG,  NOGList,  APNIC,  NZNOG  
  • 27. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs THE BOOK So,YouWant To Be an ISP? Coming  Soon  –  end  of  2013    
  • 28. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs Case  studies  will  be  provided  which  will  be   based  on  some  ISPs  that  I’ve  worked  with   over  the  last  15  years  such  as:    Datacentres,   colocaFon/hosFng   providers,     wholesale   ISPs,   residenFal   ISPs,   virtual   ISPs   and   others.   Case Studies Websites,   Mailing-­‐lists,   Chat,   Podcasts,   Consultants,  CerFficaFons,  etc   Resources THE BOOK What’s in it? Detailed   informaFon   about   all   aspects   of  an  ISPs  network,  including  their  core   switching,   rouFng,   redundancy,   scalability,  security  (DoS)  &  more.   Technical Stuff xDSL,   Fibre   (Lit   and   Dark),   Copper   (EFM),  Ethernet,  Wireless,  Satellite,  3G/ 4G   wholesale,   including   some   old   technologies  such  as  Dialup/ATM/etc.   Tail Technologies LNS/LAC,   RouFng,   MPLS,   CGN,   Transit   providers,  Peering  and  types  of  peering,   Datacentre  types.     ISP Technologies A   brief   overview   will   be   provided   on   networking  vendors  such  as:  Juniper,  Cisco,   Brocade,   IBM,   HP,   SDN   Technologies,   VirtualisaFon,   Vyapa,   MicroFk,   as   well   as   some   wireless   –   all   as   it   all   pertains   to   Service  Provider  equipment.   NetworkingVendors Should   you   or   shouldn’t   you   be   even   thinking   about   doing   this?     Telling   the   reader  the  good  and  the  bad.   Thinking About It Staffing,  Equipment,  ISP  types/models,   Target   markets,   Legals,   Customers,   Outsourcing,  Products,  MarkeFng.   BeforeYou Start The   Community,   Conferences,   OrganisaFons,   Business   operaFons,   innovaFon   of   technology,   trends,   strategy.   Life as an ISP Internet   Governance,   IANA/RIR   and   IP   Addressing   especially   APNIC,   IETF   and   ISOC,  DNS,  RouFng,  Wholesale  Providers.   How StuffWorks OperaFonal   Support   Systems   such   as   AuthenFcaFon,  Provisioning,  Helpdesk,   Billing,  Monitoring,  Backup,  etc.   OSS
  • 29. Wholesale Options for Small ISPs COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens   THANKYOU eintellegonetworks.com     skeeve@eintellegonetworks.com   @eintellego  @skeevestevens  @theispguy   /eintellegonetworks   Thanks  to:   -­‐  AusNOG  Mailing-­‐List  Members   -­‐  Shara  Evans,  Market  Clarity   TM   The  Experts  Who  The  Experts  Call™   theispguy.com    
  • 30. COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve  Stevens  Skeeve  Stevens   Wholesale Options for Small ISPs