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(HCI Team Project at IIT Bombay) This project considers a timeframe (early 2009) when 3G telephony has just been launched in India. Going by the penetration of mobile telephony in India, 3G telephony has a big playground. One possibility is that 3G telephony may completely change the way people watch TV. Already, some 3G phones have a ’audio / video out’ socket that can connect to a TV to watch videos. But it can have a lot more impact. If video on demand becomes the main method of accessing TV, the notion of ’prime time’ will disappear from TV. Sure enough, there will still be have some ’live’ events, but even that might change with interactive TV. In this project , the task is to define new ways of watching TV on a 3G phone (perhaps connected to a big screen). How will the soap change? What happens to re-runs? What happens to live cricket? To news? To movie channels? What kind of interfaces will emerge?
As one of the 3 teams tasked with the same project, we decided to focus on the increased opportunities promised by 3G phones in the way people currently watch movies. We conducted 8 contextual interviews in this regard. The interpretation session followed by affinity diagramming and culture-modeling activities helped us derive a number of personas relevant to this topic. We created a pre-scenario and post-scenario of introducing our design considering the case of our primary persona. A high-level conceptual model of our design is also included in this presentation. The flash based prototype will be demonstrated separately.