The one, two or three ways we want to talk about an issue.
It reflects our values and our priorities.
It makes a point and is true and believable.
Resonates with the target audience.
What is a “message” and what does a message do?
We must provide teachers and education support professionals with resources and tools to get the job done. We need to create enthusiasm in school and engage students. Shared responsibility and mutual respect will together produce results that will help students succeed in the future. The world is changing and we have to change too. Great Public Schools Are A Basic Right For Every Child. “ Change” “ Tools and Resources” “ Engage Students” “ 3 More Rs”