R&D For New Business Models
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R&D For New Business Models

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The new strategic imperative for all organizations is R&D for new business models. The Business Innovation Factory (BIF) is creating a real world laboratory for innovators to explore and test new ...

The new strategic imperative for all organizations is R&D for new business models. The Business Innovation Factory (BIF) is creating a real world laboratory for innovators to explore and test new business models and system level solutions.

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R&D For New Business Models R&D For New Business Models Presentation Transcript

  • R&D For New Business Models Creating a Real World Laboratory for Business Model Innovation Saul Kaplan Chief Catalyst Business Innovation Factory
    • How can we accelerate the pace of business model innovation?
    • How can we get ideas off the whiteboard and onto the ground quickly and more cost effectively?
    • How can we enable collaborative innovation?
  •  
    • The opportunity to explore and test new networked business models is influenced by four key market drivers:
    • Globalization
    • Invention to Innovation
    • Chains to Networks
    • Intention Value Networks
  • Globalization has enabled organizations to reconfigure capabilities across the globe into new networked business models.
  • Invention to Innovation: technology is no longer a limiting factor for business model innovation
  • Product Innovation Business Model Innovation Massive/ Breakthrough Disruptive/ New System Marginal/ Incremental Significant/ Immediate Qualitative/ Perceptual Additive/ Complementary Displacing/ Substitute Systemic/ Wide Ranging Better Mouse Trap New Paradigm for Controlling Mice Better Way to Create Make, and Sell Today’s Mouse Trap Tweaks
  • Chains to Networks: value creation is as much a function of a knowledge network as a function of a physical supply chain
  • Shifting Economies of Scale from… to … Command and Control Share Taking Physical Assets Functional Silos and Empires Size Distributed Management Market Making Knowledge Assets Cross Functional Work Teams Flexible Capabilities
  • Intention Value Networks are possible which realign interests to provide value to the individual
  • Intention Value Networks Travel and transportation Media and entertainment Education Clothing Shelter Food Quality of Life Home security Information security Safe workplace Community security Homeland security National defense Security Tax planning Financial planning Insurance Capital access Investments Cash management Wealth Fitness and nutrition Personalized medicine Treatment Diagnosis Disease recognition Disease understanding Health
  • Business Model Innovation
    • A key unmet need for business executives is to make business model innovation more predictable and easier to manage:
    • Underestimated Importance
    • Underestimated the Difficulty
    • Unmet Need: R&D for New Business Models
    • BIF the Real World Laboratory
  • Importance of business model innovation as a source of competitive advantage has been underestimated by business executives
  • Difficulty of business model innovation has also been underestimated by business executives…death by 1000 initiatives
  • Lessons Learned: Executives now realize business model innovation is an imperative and will have to be done a different way
  • Unmet Need: R&D for New Business Models A safe and manageable environment to explore and test new business models
  • Birth of a Scale-Free Network
    • Getting to the network effect faster and cheaper
    Cost ($) Net Cost Net Benefit Costs Benefit Fewer Users Lower Cost Number of Users
  • BIF: Real World Lab
    • Non-profit organization launched in 2005 to create a real world laboratory where innovators can explore and test new business model ideas.
    • Mission is to enable collaborative innovation….public-private partnerships in healthcare, education, energy independence, public safety, and quality of life
    • Create a safe and manageable environment to get new business model ideas off of the white board and on to a real world test bed.
    • A neutral environment where innovators can collaborate without disrupting current operations.
  • The BIF Model: Think We share the best thinking on business model innovation
  • BIF Model: Learn We learn from the experts and from each other
    • BIF’s Experience Labs encourage experimentation in an environment that poses less risk and minimizes disruption to current operations.
    BIF Model: Do
    • Collaborative Innovation in Action
    BIF Model: Do
  • BIF Model: Connect We connect by expanding a community of innovators driven by the exchange of ideas and experiences.
  • For more information, visit BIF at www.businessinnovationfactory.com