Users, Prototyping, Etc.
Lean Startup Machine Toronto
Note
There are terms and conditions of everything
that you learn.
•  There are no best ways, just be er ways
•  Practice i...
Hello
A work in progress.
LSM Toronto
Basics
Rapid
Prototype
Customer
Interviews
Next Riskiest
Assumption
LSM Toronto
The workflow of the day.
Our ‘What’
LSM Toronto Reference: Everywhere.
A Different ‘What’
LSM Toronto
Reference: h p://www.ideo.com/work/human-
centered-design-toolkit/
Testing ‘What’
LSM Toronto
Different products require different
perspectives into assumptions. What’s the
riskiest thing to ...
‘Desirability’
LSM Toronto
Instead of your revenue and conversion rates,
determine the metrics of your user benefits.
•  Kn...
‘Desirability’ vs ‘Viability’
LSM Toronto
Examples:
You have a dating site that gets lots of users to
buy subscriptions / ...
LSM Toronto
•  Doing what’s necessary and
sufficient
Paper Prototyping
LSM Toronto
•  Should surveys help you assess a
broader market question
Wufoo
LSM Toronto
•  Pu ing your savvy presentation
skills to good use
Keynotopia
LSM Toronto
•  Making things make sense to
users, click by click
•  Also: iMockups
Balsamiq
LSM Toronto
•  If you absolutely need to have
visuals for your target user
•  Also: Elance
99designs
LSM Toronto
•  If you want to put your full set of
validated learnings to test
Unbounce
Satish Kanwar, Partner
satish@jetcooper.com
416 669 2779
Users, Prototyping, Etc. (Lean Startup Machine Toronto)
Upcoming SlideShare
Loading in …5
×

Users, Prototyping, Etc. (Lean Startup Machine Toronto)

1,238 views

Published on

I ran a workshop at Lean Startup Machine in Toronto on Day 2 of the customer development focused startup competition. This was class 5 on January 28, 2012 on Users, Prototyping, Etc.

Learn more about this event at http://lsm-toronto.eventbrite.com/.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,238
On SlideShare
0
From Embeds
0
Number of Embeds
40
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Users, Prototyping, Etc. (Lean Startup Machine Toronto)

  1. 1. Users, Prototyping, Etc. Lean Startup Machine Toronto
  2. 2. Note There are terms and conditions of everything that you learn. •  There are no best ways, just be er ways •  Practice is greater than theory •  I’m just one perspective LSM Toronto
  3. 3. Hello A work in progress. LSM Toronto
  4. 4. Basics Rapid Prototype Customer Interviews Next Riskiest Assumption LSM Toronto The workflow of the day.
  5. 5. Our ‘What’ LSM Toronto Reference: Everywhere.
  6. 6. A Different ‘What’ LSM Toronto Reference: h p://www.ideo.com/work/human- centered-design-toolkit/
  7. 7. Testing ‘What’ LSM Toronto Different products require different perspectives into assumptions. What’s the riskiest thing to test first? •  Minimum Viable Product = Business •  Minimum Feasible Product = Technical •  Minimum Desirable Product = Users Reference: h p://andrewchenblog.com/2009/12/07/ minimum-desirable-product/
  8. 8. ‘Desirability’ LSM Toronto Instead of your revenue and conversion rates, determine the metrics of your user benefits. •  Know who the target users are •  Understand context, behaviour and goals •  Build a product experience around that Reference: h p://andrewchenblog.com/2009/12/07/ minimum-desirable-product/
  9. 9. ‘Desirability’ vs ‘Viability’ LSM Toronto Examples: You have a dating site that gets lots of users to buy subscriptions / see advertising, but none find the dates they wanted. You have a site that lets millions of users video chat with random strangers, but none of them will pay for the benefit. Reference: h p://andrewchenblog.com/2009/12/07/ minimum-desirable-product/
  10. 10. LSM Toronto •  Doing what’s necessary and sufficient Paper Prototyping
  11. 11. LSM Toronto •  Should surveys help you assess a broader market question Wufoo
  12. 12. LSM Toronto •  Pu ing your savvy presentation skills to good use Keynotopia
  13. 13. LSM Toronto •  Making things make sense to users, click by click •  Also: iMockups Balsamiq
  14. 14. LSM Toronto •  If you absolutely need to have visuals for your target user •  Also: Elance 99designs
  15. 15. LSM Toronto •  If you want to put your full set of validated learnings to test Unbounce
  16. 16. Satish Kanwar, Partner satish@jetcooper.com 416 669 2779

×