Twitter.Marketing.Events.#presentationSatish Kanwar@skanwar + #TorstarU

HelloMy name isSatish Kanwar and I’ma work in progress inScarborough Toronto, CanadaEntrepreneurMarketerGeekGo-GetterFriendEvangelistListenerDreamerSpeaker

Entrepreneur

Marketer

Geek

Go-Getter

Friend

Evangelist

Listener

Dreamer

Speaker

TodayI create digital experiencesat Jet CooperTwestivalTorontoPay It Backward Day

TwestivalToronto

Pay It Backward Day

Twitter is my lifestyleSeriously, follow me on this one#jetcooper#TwestivalTO#PIBday#twimprov#geekmeet

#jetcooper

#TwestivalTO

#PIBday

#twimprov

#geekmeet

Events are inherently socialSocial media mattersExpand audience reachEnrich experience for attendeesExtend beyond the day/time/place

Expand audience reach

Enrich experience for attendees

Extend beyond the day/time/place

Events are inherently socialSocial media mattersExpand audience reachEnrich experience for attendeesExtend beyond the day/time/place

Expand audience reach

Enrich experience for attendees

Extend beyond the day/time/place

LessonsBefore the eventAt the eventAfter the event

1. Before the eventBuild a foundationTarget supportersRelevant content streamsDigital experiences to mesh

Target supporters

Relevant content streams

Digital experiences to mesh

2. At the eventConnect and engageBuild contentBroadcast contentFacilitate IRL interactions

Build content

Broadcast content

Facilitate IRL interactions

3. After the eventPropagateThankSummarizeMonitor

Thank

Summarize

Monitor

Key takeawaysSooner versus laterNetwork effectIn real timeContinue the dialogue

Network effect

In real time

Continue the dialogue

Contact meFor anything,anytime, anywaySatish KanwarTwitter: @skanwar Blog: http://sati.shEmail: satish@jetcooper.com