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Twitter.Marketing.Events.<br />#presentation<br />Satish Kanwar<br />@skanwar + #TorstarU<br />
Hello<br />My name is<br />Satish Kanwar and I’m<br />a work in progress in<br />Scarborough Toronto, Canada<br /><ul><li>...
Marketer
Geek
Go-Getter
Friend
Evangelist
Listener
Dreamer
Speaker</li></li></ul><li>Today<br />I create digital experiences<br />at Jet Cooper<br /><ul><li>TwestivalToronto
Pay It Backward Day</li></li></ul><li>Twitter is my lifestyle<br />Seriously, follow me on this one<br /><ul><li>#jetcooper
#TwestivalTO
#PIBday
#twimprov
#geekmeet</li></li></ul><li>Events are inherently social<br />Social media matters<br /><ul><li>Expand audience reach
Enrich experience for attendees
Extend beyond the day/time/place</li></li></ul><li>Events are inherently social<br />Social media matters<br /><ul><li>Exp...
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Twitter. Marketing. Events. #presentation

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My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009.

Recorded live UStream available at http://www.ustream.tv/recorded/2496730 (I start 15min in).

Topic was Twitter marketing and event strategies, presented to a diverse audience (in terms of familiarity with social media and Twitter).

Reviewed why Twitter is relevant, why social media and events mesh well, lessons learned before + at + after the event, and key takeaways for applying Twitter in any area of business.

Enjoy! Contact me @skanwar or http://sati.sh if anything.

Published in: Technology, Business

Transcript of "Twitter. Marketing. Events. #presentation"

  1. 1. Twitter.Marketing.Events.<br />#presentation<br />Satish Kanwar<br />@skanwar + #TorstarU<br />
  2. 2. Hello<br />My name is<br />Satish Kanwar and I’m<br />a work in progress in<br />Scarborough Toronto, Canada<br /><ul><li>Entrepreneur
  3. 3. Marketer
  4. 4. Geek
  5. 5. Go-Getter
  6. 6. Friend
  7. 7. Evangelist
  8. 8. Listener
  9. 9. Dreamer
  10. 10. Speaker</li></li></ul><li>Today<br />I create digital experiences<br />at Jet Cooper<br /><ul><li>TwestivalToronto
  11. 11. Pay It Backward Day</li></li></ul><li>Twitter is my lifestyle<br />Seriously, follow me on this one<br /><ul><li>#jetcooper
  12. 12. #TwestivalTO
  13. 13. #PIBday
  14. 14. #twimprov
  15. 15. #geekmeet</li></li></ul><li>Events are inherently social<br />Social media matters<br /><ul><li>Expand audience reach
  16. 16. Enrich experience for attendees
  17. 17. Extend beyond the day/time/place</li></li></ul><li>Events are inherently social<br />Social media matters<br /><ul><li>Expand audience reach
  18. 18. Enrich experience for attendees
  19. 19. Extend beyond the day/time/place</li></li></ul><li>Lessons<br />Before the event<br />At the event<br />After the event<br />
  20. 20. 1. Before the event<br />Build a foundation<br /><ul><li>Target supporters
  21. 21. Relevant content streams
  22. 22. Digital experiences to mesh</li></li></ul><li>
  23. 23. 2. At the event<br />Connect and engage<br /><ul><li>Build content
  24. 24. Broadcast content
  25. 25. Facilitate IRL interactions</li></li></ul><li>
  26. 26.
  27. 27. 3. After the event<br />Propagate<br /><ul><li>Thank
  28. 28. Summarize
  29. 29. Monitor</li></li></ul><li>
  30. 30. Key takeaways<br />Sooner versus later<br /><ul><li>Network effect
  31. 31. In real time
  32. 32. Continue the dialogue</li></li></ul><li>
  33. 33. Contact me<br />For anything,<br />anytime, anyway<br />Satish Kanwar<br />Twitter: @skanwar <br />Blog: http://sati.sh<br />Email: satish@jetcooper.com<br />

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