• Save
Twitter. Marketing. Events. #presentation
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Twitter. Marketing. Events. #presentation

  • 2,293 views
Uploaded on

My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009. ...

My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009.

Recorded live UStream available at http://www.ustream.tv/recorded/2496730 (I start 15min in).

Topic was Twitter marketing and event strategies, presented to a diverse audience (in terms of familiarity with social media and Twitter).

Reviewed why Twitter is relevant, why social media and events mesh well, lessons learned before + at + after the event, and key takeaways for applying Twitter in any area of business.

Enjoy! Contact me @skanwar or http://sati.sh if anything.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,293
On Slideshare
2,283
From Embeds
10
Number of Embeds
1

Actions

Shares
Downloads
20
Comments
0
Likes
7

Embeds 10

http://www.slideshare.net 10

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Twitter.Marketing.Events.
    #presentation
    Satish Kanwar
    @skanwar + #TorstarU
  • 2. Hello
    My name is
    Satish Kanwar and I’m
    a work in progress in
    Scarborough Toronto, Canada
  • Today
    I create digital experiences
    at Jet Cooper
    • TwestivalToronto
    • 11. Pay It Backward Day
  • Twitter is my lifestyle
    Seriously, follow me on this one
  • Events are inherently social
    Social media matters
    • Expand audience reach
    • 16. Enrich experience for attendees
    • 17. Extend beyond the day/time/place
  • Events are inherently social
    Social media matters
    • Expand audience reach
    • 18. Enrich experience for attendees
    • 19. Extend beyond the day/time/place
  • Lessons
    Before the event
    At the event
    After the event
  • 20. 1. Before the event
    Build a foundation
    • Target supporters
    • 21. Relevant content streams
    • 22. Digital experiences to mesh
  • 23. 2. At the event
    Connect and engage
    • Build content
    • 24. Broadcast content
    • 25. Facilitate IRL interactions
  • 26.
  • 27. 3. After the event
    Propagate
  • 30. Key takeaways
    Sooner versus later
    • Network effect
    • 31. In real time
    • 32. Continue the dialogue
  • 33. Contact me
    For anything,
    anytime, anyway
    Satish Kanwar
    Twitter: @skanwar
    Blog: http://sati.sh
    Email: satish@jetcooper.com