Twitter. Marketing. Events. #presentation

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My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009. …

My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009.

Recorded live UStream available at http://www.ustream.tv/recorded/2496730 (I start 15min in).

Topic was Twitter marketing and event strategies, presented to a diverse audience (in terms of familiarity with social media and Twitter).

Reviewed why Twitter is relevant, why social media and events mesh well, lessons learned before + at + after the event, and key takeaways for applying Twitter in any area of business.

Enjoy! Contact me @skanwar or http://sati.sh if anything.

More in: Technology , Business
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Transcript

  • 1. Twitter.Marketing.Events.
    #presentation
    Satish Kanwar
    @skanwar + #TorstarU
  • 2. Hello
    My name is
    Satish Kanwar and I’m
    a work in progress in
    Scarborough Toronto, Canada
  • Today
    I create digital experiences
    at Jet Cooper
    • TwestivalToronto
    • 11. Pay It Backward Day
  • Twitter is my lifestyle
    Seriously, follow me on this one
  • Events are inherently social
    Social media matters
    • Expand audience reach
    • 16. Enrich experience for attendees
    • 17. Extend beyond the day/time/place
  • Events are inherently social
    Social media matters
    • Expand audience reach
    • 18. Enrich experience for attendees
    • 19. Extend beyond the day/time/place
  • Lessons
    Before the event
    At the event
    After the event
  • 20. 1. Before the event
    Build a foundation
    • Target supporters
    • 21. Relevant content streams
    • 22. Digital experiences to mesh
  • 23. 2. At the event
    Connect and engage
    • Build content
    • 24. Broadcast content
    • 25. Facilitate IRL interactions
  • 26.
  • 27. 3. After the event
    Propagate
  • 30. Key takeaways
    Sooner versus later
    • Network effect
    • 31. In real time
    • 32. Continue the dialogue
  • 33. Contact me
    For anything,
    anytime, anyway
    Satish Kanwar
    Twitter: @skanwar
    Blog: http://sati.sh
    Email: satish@jetcooper.com