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Twitter. Marketing. Events. #presentation
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Twitter. Marketing. Events. #presentation

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My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009. ...

My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009.

Recorded live UStream available at http://www.ustream.tv/recorded/2496730 (I start 15min in).

Topic was Twitter marketing and event strategies, presented to a diverse audience (in terms of familiarity with social media and Twitter).

Reviewed why Twitter is relevant, why social media and events mesh well, lessons learned before + at + after the event, and key takeaways for applying Twitter in any area of business.

Enjoy! Contact me @skanwar or http://sati.sh if anything.

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Twitter. Marketing. Events. #presentation Twitter. Marketing. Events. #presentation Presentation Transcript

  • Twitter.Marketing.Events.
    #presentation
    Satish Kanwar
    @skanwar + #TorstarU
  • Hello
    My name is
    Satish Kanwar and I’m
    a work in progress in
    Scarborough Toronto, Canada
    • Entrepreneur
    • Marketer
    • Geek
    • Go-Getter
    • Friend
    • Evangelist
    • Listener
    • Dreamer
    • Speaker
  • Today
    I create digital experiences
    at Jet Cooper
    • TwestivalToronto
    • Pay It Backward Day
  • Twitter is my lifestyle
    Seriously, follow me on this one
    • #jetcooper
    • #TwestivalTO
    • #PIBday
    • #twimprov
    • #geekmeet
  • Events are inherently social
    Social media matters
    • Expand audience reach
    • Enrich experience for attendees
    • Extend beyond the day/time/place
  • Events are inherently social
    Social media matters
    • Expand audience reach
    • Enrich experience for attendees
    • Extend beyond the day/time/place
  • Lessons
    Before the event
    At the event
    After the event
  • 1. Before the event
    Build a foundation
    • Target supporters
    • Relevant content streams
    • Digital experiences to mesh
  • 2. At the event
    Connect and engage
    • Build content
    • Broadcast content
    • Facilitate IRL interactions
  • 3. After the event
    Propagate
    • Thank
    • Summarize
    • Monitor
  • Key takeaways
    Sooner versus later
    • Network effect
    • In real time
    • Continue the dialogue
  • Contact me
    For anything,
    anytime, anyway
    Satish Kanwar
    Twitter: @skanwar
    Blog: http://sati.sh
    Email: satish@jetcooper.com