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Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
Twitter. Marketing. Events. #presentation
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Twitter. Marketing. Events. #presentation

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My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009. …

My slide deck from a brief presentation to Torstar Digital as part of Torstar Digital University (#TorstarU) on November 5, 2009.

Recorded live UStream available at http://www.ustream.tv/recorded/2496730 (I start 15min in).

Topic was Twitter marketing and event strategies, presented to a diverse audience (in terms of familiarity with social media and Twitter).

Reviewed why Twitter is relevant, why social media and events mesh well, lessons learned before + at + after the event, and key takeaways for applying Twitter in any area of business.

Enjoy! Contact me @skanwar or http://sati.sh if anything.

Published in: Technology, Business
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Transcript

  • 1. Twitter.Marketing.Events.<br />#presentation<br />Satish Kanwar<br />@skanwar + #TorstarU<br />
  • 2. Hello<br />My name is<br />Satish Kanwar and I’m<br />a work in progress in<br />Scarborough Toronto, Canada<br /><ul><li>Entrepreneur
  • 3. Marketer
  • 4. Geek
  • 5. Go-Getter
  • 6. Friend
  • 7. Evangelist
  • 8. Listener
  • 9. Dreamer
  • 10. Speaker</li></li></ul><li>Today<br />I create digital experiences<br />at Jet Cooper<br /><ul><li>TwestivalToronto
  • 11. Pay It Backward Day</li></li></ul><li>Twitter is my lifestyle<br />Seriously, follow me on this one<br /><ul><li>#jetcooper
  • 12. #TwestivalTO
  • 13. #PIBday
  • 14. #twimprov
  • 15. #geekmeet</li></li></ul><li>Events are inherently social<br />Social media matters<br /><ul><li>Expand audience reach
  • 16. Enrich experience for attendees
  • 17. Extend beyond the day/time/place</li></li></ul><li>Events are inherently social<br />Social media matters<br /><ul><li>Expand audience reach
  • 18. Enrich experience for attendees
  • 19. Extend beyond the day/time/place</li></li></ul><li>Lessons<br />Before the event<br />At the event<br />After the event<br />
  • 20. 1. Before the event<br />Build a foundation<br /><ul><li>Target supporters
  • 21. Relevant content streams
  • 22. Digital experiences to mesh</li></li></ul><li>
  • 23. 2. At the event<br />Connect and engage<br /><ul><li>Build content
  • 24. Broadcast content
  • 25. Facilitate IRL interactions</li></li></ul><li>
  • 26.
  • 27. 3. After the event<br />Propagate<br /><ul><li>Thank
  • 28. Summarize
  • 29. Monitor</li></li></ul><li>
  • 30. Key takeaways<br />Sooner versus later<br /><ul><li>Network effect
  • 31. In real time
  • 32. Continue the dialogue</li></li></ul><li>
  • 33. Contact me<br />For anything,<br />anytime, anyway<br />Satish Kanwar<br />Twitter: @skanwar <br />Blog: http://sati.sh<br />Email: satish@jetcooper.com<br />

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