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Some Perspective (Nspire Discovery Series)
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Some Perspective (Nspire Discovery Series)


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My slide deck from the Nspire Discovery Series hosted at the University of Toronto. Presentation was 15 minutes with Q&A. …

My slide deck from the Nspire Discovery Series hosted at the University of Toronto. Presentation was 15 minutes with Q&A.

Shared my perspective on 'the modern tools of creation' for early stage application companies. Topics included: perception vs reality, how the environment has changed, approaches to applications, business model generation, customer development, lean startup, etc.

Learn more about this event at or #nspire_ds.

Contact me anytime @skanwar or

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  • 1. Some Perspective!Nspire Discovery Series!!Satish Kanwar!January 20, 2011!
  • 2. Hello, meet
 Jet Cooper and I! We’re a design agency that creates smart, capable and beautiful experiences for people•  Partner at Jet Cooper•  Co-Founder at Task Ave.•  Co-Chair at TEDxToronto•  Co-Organizer at Lean Coffee TO•  Entrepreneur•  Geek•  Friend
  • 3. Disclaimers!Terms and conditions of what you learn.•  There are no best ways, just better ways.•  Practice is greater than theory.•  It never stops changing.
  • 4. Making Stuff!Exploring ‘The Modern Tools of Creation’.
  • 5. Perception!Starting a startup / app / thing is…•  Everywhere•  Scripted•  Hot
  • 6.
  • 7.
  • 8. Reality!Starting a startup / app / thing is…•  Everywhere around your network•  Scripted when you’re scaling•  Hot if you make it
  • 9. Environment!Seeing what stuff is going on.
  • 10. How has stuff changed?!There are new forces with you.•  Invention of marketplaces•  Availability of the social graph•  Reality of the second mover advantage
  • 11. Where is stuff going?!There are more forces still coming.•  Context, not static•  Platforms, not websites•  Experiences, not technology
  • 12. Approaches!Figuring out how to do it.
  • 13. Define ʻstartupʼ!A startup is a team in search for a repeatable, scalable business model. – Steve Blank
  • 14. Define ʻbusiness modelʼ!A business model is how something makes, gives and gets value. – Alex Osterwalder
  • 15. Define ʻvalueʼ!The value is what customers are willing " to pay for. – Someone
  • 16. How do you approach stuff?!There’s a methodology for that.•  Business Model Generation•  Customer Development•  Lean Startup
  • 17. Business Model Generation!Systematically understand, design and differentiate.•  Not your static business plan•  Done in collaboration•  Used for iterationAlex Osterwalder‘Business Model Generation’
  • 18.
  • 19. Test! Test test •  Business models
  • 20. Test! Test test •  Business models
  • 21. Customer Development!Find problem + solution fit.•  Talk to your customers first and often•  Test things again and again•  Used for iterationSteve Blank‘The Four Steps to the Epiphany’
  • 22. Test!Test test•  Business models
  • 23. Lean Startup!Find product + market fit.•  Customer development meets agile development•  Eliminate unnecessary waste, not be cheap•  Used for MVP = minimum viable productEric Ries‘The Lean Startup’
  • 24. Test! Test test •  Business models
  • 25. Resources!Sharing what we’re doing now.
  • 26. Lots of them!You just have to make the time.•  Twitter•  Slideshare•  Lean Coffee Toronto
  • 27. High five!How Jet Cooper helps.•  Users come first•  Experimenting a MVP in 90 days•  Coffee, co-working and crashpad support
  • 28. Say Hello!I’m always here andhappy to help.!@skanwar #jetcooper!!