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Humanizing Digital (User experience, social media, and you)

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Verne Ho and I produced this slide deck for a seminar at the Yorkville Media Centre on November 28, 2009. Time slot was one hour of presentation and Q/A. …

Verne Ho and I produced this slide deck for a seminar at the Yorkville Media Centre on November 28, 2009. Time slot was one hour of presentation and Q/A.

Topic was an introduction to humanizing digital, through our learned best practices in user experience, social media, and the web.

This was a 100-level presentation for people new to the industry, and trying to improve their knowledge for their clients or businesses.

Learn more about the Yorkville Media Centre at http://www.yorkvillemediacentre.com.

Learn more about Jet Cooper at http://www.jetcooper.com.

Contact us @verneho or @skanwar if you have any questions or comments.

Published in: Technology, Design

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Transcript

  • 1. Humanizing Digital
    User experience,
    social media,
    and you
    Verne Ho
    Satish Kanwar
  • 2. Hello
    We’re creative dude
    Verne Ho and business guy
    Satish Kanwar in
    Scarborough Toronto, Canada
  • Today
    We create digital experiences
    at Jet Cooper
  • 11. Humans
    Jet Cooper likes them
  • 12. Building a better web
    It’s all about user experience baby
    Intuitive user interfaces
    Organized content
    Friendly + smart interactions
    Delivering what the end-user wants
  • 13. When we think it’s okay to have a bad user experience
  • 14. Excuses to use IE6
  • 15. It’s all in the details
    It’s the small things that paint the big picture
  • 16. 100% of all people on the internet are human
  • 17. Humanizing means…
    Understanding human behaviour on the web and
    building sites and applications that work with
    those behaviours…
    …not against them.
  • 18. Step by step
    Think, Build, Market, Learn
  • 19. Now the fun part
    8 ways to humanize the web
  • 20. That’s a link, duh
    Make links distinct and consistent
  • 21. Seeing is believing
    Provide visual feedback when actions are performed
  • 22. Smoke and mirrors
    Speed up the perception of load times
  • 23. Do I really need that?
    Show only what’s relevant
  • 24. What page was k on again?
    Use relevant pagination
  • 25. Conventions are your friends
    Sticking with conventions allows for recognition
  • 26. Excuse me while I avoid decision
    Recommend solutions, not just options
  • 27. Forgiveness, please
    Let users make mistakes, and correct them
  • 28. Disclaimer
    There are no right answers. Just righter answers.
    Audience
    Context
    Goal
  • 29. Social Media
    Jet Cooper likes this
  • 30. Social what?
    Fundamental change in the way your users
    communicate on the web
  • Why do we care?
    If you’ve been paying attention,
    these tools help us humanize
    • Make our sites awesome
    • 36. Make our users happy
    • 37. Make our life easy
  • Levels of integration
    Remember what Verne said
    Disclaimer
    There are no right answers. Just righter answers.
  • Share this everywhere
    Sending content to other services
  • 40. Update streams galore
    Bringing in content from other services
  • 41. All your base are belong to us
    Connecting content with other services
  • 42. How to use it for you
    Ultimately, this depends on what
    your goal is
    • Apply your personal brand
    • 43. Create your weak connections
    • 44. Monitor and maintain your network
  • Blog
    Your home away from all homes
  • 45. LinkedIn
    Your virtual client rolodex
  • 46. Facebook
    You can be more than just friends
  • 47. Twitter
    Your high school cafeteria, but cooler
  • 48. Simply Put
    Our story changes every day
  • 49. Contact Us
    For anything, anytime,
    anyway
    #jetcooper
    hello@jetcooper.com