Humanizing Digital (User experience, social media, and you)

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Verne Ho and I produced this slide deck for a seminar at the Yorkville Media Centre on November 28, 2009. Time slot was one hour of presentation and Q/A.

Topic was an introduction to humanizing digital, through our learned best practices in user experience, social media, and the web.

This was a 100-level presentation for people new to the industry, and trying to improve their knowledge for their clients or businesses.

Learn more about the Yorkville Media Centre at http://www.yorkvillemediacentre.com.

Learn more about Jet Cooper at http://www.jetcooper.com.

Contact us @verneho or @skanwar if you have any questions or comments.

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Humanizing Digital (User experience, social media, and you)

  1. 1. Humanizing Digital<br />User experience,<br />social media,<br />and you<br />Verne Ho<br />Satish Kanwar<br />
  2. 2. Hello<br />We’re creative dude<br />Verne Ho and business guy<br />Satish Kanwar in<br />Scarborough Toronto, Canada<br /><ul><li>Partners
  3. 3. Entrepreneurs
  4. 4. Marketers
  5. 5. Creatives
  6. 6. Geeks
  7. 7. Go-Getters
  8. 8. Dreamers
  9. 9. Speakers
  10. 10. Heroes</li></li></ul><li>Today<br />We create digital experiences<br />at Jet Cooper<br />
  11. 11. Humans<br />Jet Cooper likes them<br />
  12. 12. Building a better web<br />It’s all about user experience baby<br />Intuitive user interfaces<br />Organized content<br />Friendly + smart interactions<br />Delivering what the end-user wants<br />
  13. 13. When we think it’s okay to have a bad user experience<br />
  14. 14. Excuses to use IE6<br />
  15. 15. It’s all in the details<br />It’s the small things that paint the big picture<br />
  16. 16. 100% of all people on the internet are human<br />
  17. 17. Humanizing means…<br />Understanding human behaviour on the web and<br />building sites and applications that work with <br />those behaviours…<br />…not against them.<br />
  18. 18. Step by step<br />Think, Build, Market, Learn<br />
  19. 19. Now the fun part<br />8 ways to humanize the web<br />
  20. 20. That’s a link, duh<br />Make links distinct and consistent<br />
  21. 21. Seeing is believing<br />Provide visual feedback when actions are performed<br />
  22. 22. Smoke and mirrors<br />Speed up the perception of load times<br />
  23. 23. Do I really need that?<br />Show only what’s relevant<br />
  24. 24. What page was k on again?<br />Use relevant pagination<br />
  25. 25. Conventions are your friends<br />Sticking with conventions allows for recognition<br />
  26. 26. Excuse me while I avoid decision<br />Recommend solutions, not just options<br />
  27. 27. Forgiveness, please<br />Let users make mistakes, and correct them<br />
  28. 28. Disclaimer<br />There are no right answers. Just righter answers.<br />Audience<br />Context<br />Goal<br />
  29. 29. Social Media<br />Jet Cooper likes this<br />
  30. 30. Social what?<br />Fundamental change in the way your users<br />communicate on the web<br /><ul><li>Transparent
  31. 31. Immediate
  32. 32. Relevant
  33. 33. Personal
  34. 34. Free
  35. 35. Fun</li></li></ul><li>Why do we care?<br />If you’ve been paying attention,<br />these tools help us humanize<br /><ul><li>Make our sites awesome
  36. 36. Make our users happy
  37. 37. Make our life easy</li></li></ul><li>Levels of integration<br />Remember what Verne said<br />Disclaimer<br />There are no right answers. Just righter answers.<br /><ul><li>Audience
  38. 38. Context
  39. 39. Goal</li></li></ul><li>Share this everywhere<br />Sending content to other services<br />
  40. 40. Update streams galore<br />Bringing in content from other services<br />
  41. 41. All your base are belong to us<br />Connecting content with other services<br />
  42. 42. How to use it for you<br />Ultimately, this depends on what<br />your goal is<br /><ul><li>Apply your personal brand
  43. 43. Create your weak connections
  44. 44. Monitor and maintain your network</li></li></ul><li>Blog<br />Your home away from all homes<br />
  45. 45. LinkedIn<br />Your virtual client rolodex<br />
  46. 46. Facebook<br />You can be more than just friends<br />
  47. 47. Twitter<br />Your high school cafeteria, but cooler<br />
  48. 48. Simply Put<br />Our story changes every day<br />
  49. 49. Contact Us<br />For anything, anytime,<br />anyway<br />#jetcooper<br />hello@jetcooper.com<br />

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