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Social Media Analytics a eMetrics Milano
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Social Media Analytics a eMetrics Milano

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Il mio intervento a eMetrics del 26 giugno 2014, in cui ho parato dell'importanza del monitoraggio e dei tool gratuiti. …

Il mio intervento a eMetrics del 26 giugno 2014, in cui ho parato dell'importanza del monitoraggio e dei tool gratuiti.

Moderatore:
Miriam Bertoli, Web Marketing Consultant, www.miriambertoli.com
Paolo Ratto, Online Communication Consultant & Trainer, Il blog di Paolo Ratto
Claudio Gagliardini, Webmarketing Specialist, Seidigitale.com
Riccardo Scandellari , Founder, NetPropaganda

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Transcript

  • 1. SOCIAL MEDIA ANALYTICS monitoraggio conversazioni
  • 2. PERCHÉ MONITORARE
  • 3. ALERT http://www.google.it/alerts?hl=it
  • 4. “Hotel Milano” Contenenti la frase esatta che cerchiamo Hotel OR Milano Contenenti nello stesso tweet le due parole Hotel -Milano Con una parola ma non con l’altra #Hotel Con l’etichetta (hashtag) from:RudyBandiera Inviati dall’utenza to:giorgiosoffiato Inviati all’utente @silviogulizia Con riferimento all’utente http://twitter.com/search-advanced
  • 5. https://web.mention.com
  • 6. http://www.talkwalker.com
  • 7. Domande?