Startup Metrics - crash course

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  • 1. Metrics a data-driven crash course by Skander Garroum @SkaGarroum
  • 2. Skander Garroum
 “Startup obsessed since 15”
 “Product + marketing = Growth” What we will talk about! - Being Data-Driven Metrics The simplest dashboard @SkaGarroum
  • 3. How many of you are data-driven? @SkaGarroum
  • 4. What does being data-driven mean? @SkaGarroum
  • 5. If you can’t measure it, you can’t manage it @SkaGarroum
  • 6. Instincts are experiments. Data is proof. 
 If you can’t measure it, you can’t manage it ! If we have data, let's look at data. If all we have are opinions, let's go with mine. Jim Barksdale, Netscape ! Data beats emotions. Sean Rad ! Anything that is measured and watched, improves. Bob Parsons @SkaGarroum
  • 7. GET AS MUCH DATA AS POSSIBLE! @SkaGarroum
  • 8. @SkaGarroum
  • 9. Don’t get too fancy too early @SkaGarroum
  • 10. 3 things to take away @SkaGarroum
  • 11. 1 What is a good metric? ! 2 Pirate metrics 
 3 The simplest dashboard @SkaGarroum
  • 12. What is a good metric? @SkaGarroum
  • 13. A good metric is ! understandable ! comparative ! changes the way you behave @SkaGarroum
  • 14. 4 things to keep in mind when choosing metrics @SkaGarroum
  • 15. 4 things to keep in mind when choosing metrics: No. 1 quantitative vs qualitative @SkaGarroum
  • 16. 4 things to keep in mind when choosing metrics: No. 1 VS @SkaGarroum
  • 17. 4 things to keep in mind when choosing metrics: No. 2 vanity vs actionable @SkaGarroum
  • 18. 4 things to keep in mind when choosing metrics: No. 2 VS @SkaGarroum
  • 19. 4 things to keep in mind when choosing metrics: No. 3 exploratory vs reporting @SkaGarroum
  • 20. 4 things to keep in mind when choosing metrics: No. 3 VS @SkaGarroum
  • 21. 4 things to keep in mind when choosing metrics: No. 4 correlated vs causal @SkaGarroum
  • 22. 4 things to keep in mind when choosing metrics: No. 4 @SkaGarroum
  • 23. Time to become pirates! AARRR!
  • 24. Acquistion Visit / Signup / etc. // How do users become aware? Activation Use of core feature // Do they activate? Retention Come + use again // Do they become engaged? Referral Invite + Signup // Do they promote? Revenue $$$ (C) Dave McClure
  • 25. Pirate Metrics to track Element Relevant metrics Acquisition traffic, mentions, cost per click, search results, cost of acquisition, open rate Activation enrollments, signups, com- pleted onboarding process, used the service at least once, subscriptions Retention engagement, time since last visit, daily and monthly active use, churns Revenue Customer lifetime value, con- version rate, shopping cart size, click-through revenue Referral Invites sent, viral coefficient, viral cycle time (C) Lean Analytics
  • 26. Last but not least:
 The simplest dashboard
  • 27. If you treat your paying customers like percentages and meaningless numbers they will do the same with you. Andreas Klinger
  • 28. Enter: The activity index (C) Andreas Klinger
  • 29. 1) Create a customer list! 2) Add activity information 3) Color highlight based on activity ! ! ! ! 4) Someone in the team is in charge of making sure everyone stays on green! (C) Andreas Klinger
  • 30. 1 What is a good metric? ! 2 Pirate metrics 
 3 The simplest dashboard @SkaGarroum
  • 31. Thank you Liked it?
 Tweet it.! Share it.
 Use it. @SkaGarroum! Slides: www.slideshare.net/skagarroum