Gaming and Your Library

Gaming & your Library Scott Kehoe, Advisor - Technology Specialist Massachusetts Library System (MLS), Marlborough, Mass. 866-627-7228 x308 / scott@masslibsystem.org / www.masslibsystem.org IM me on AIM - scottatmlsrevised: 01/11/12 1 1

Gaming not just for kids!• increased popularity across all ages• gaming generation is in the work force! ...and librarians• libraries circulating games, check WorldCat.org!• explosion of Mobile / Casual gaming = Angry Birds 2 2

42% of all adults own a consoleAlmost 2/3 of adults18-46 own a console Data from: Pew Research Center - Internet & American Life Project, Feb. 2011 3

Who’s got Game? Pew Internet & American Life Surveys Report, Sept. 2008 & Data Memo, December 2008• Gamer Proﬁle: 55% male 56% urbanites 57% college educated 62% annual income $50,000+ no signiﬁcant ethnic differences among game players• 53% of all American adults play video games • 81% of 18-29 year olds play video games• 21% adult gamers play every day • 36% of age 65+ gamers play everyday• 76% teens play online games• 66% of parents with children under 18 play games• 2% of gamers overall / 11% teens visit virtual worlds (e.g. Second Life)• 9% of gamers overall / 21% teens play MMOGs 4 (Massive Multiplayer Online Games: World of Warcraft, Lord of the Rings, Star Wars) 4

Who’s got Game? The Gaming Industry Story Entertainment Software Assoc. (ESA) - http://www.theesa.com/• 2010, 26% over 50 play video games, an increase from 9% in 1999• 67% of U.S. households play computer/video games• Average age of gamers = 34 (26% over 50 / 49% 18-49)• 64% gamers play with others in person• 42% gamers play on wireless devices (smart/cell phones, iPads)• 48% of parents play video games w/ kids weekly• 73% of parent-gamers are regular voters• 93% of gamers read books or newspapers on a daily basis 5 5

Gaming Industry fun facts• U.S. computer and video game sales generated $15.9 billion in 2010• Over 273 million video games sold in U.S. for 2009• Average salary for gaming employees is $90,000 (2010)• Massachusetts = top 5 states for employment in video game industry (4,600+) ﬁgures above taken from ESA Essential Facts 2010 6 6

$equel = $$$★ FPS - First Person Shooters & RPG - Role Playing Games ★ Call of Duty / Halo / Battleﬁeld / Half-Life / Dragon Age / Sims Grand Theft Auto / Portal / Gears of War / Crysis / Mass Effect★ Exclusive Platform Franchises ★ Wii - Mario games ★ XBox - Halo ★ PC - WoW★ World of Warcraft (MMORPG = massively multiplayer online role-playing game) ★ World’s biggest MMORPG -12 million subscribers ★ ...after buying the game ($20+), monthly fee to play, $13-$15 per month + in-game upgrades /add-ons 7

CALL OF $$$★ Call of Duty franchise - Activision / Infinity Ward ★ Modern Warfare 3 = 6.5 million copies sold in first 24 hours grossing $400 million (Oct. 2011) ★ MW3 grossed $1 billion throughout the world in 16 days of availability, beating Avatar’s record of 17 days. ★ Black Ops = 5.6 million copies sold in first 24 hours (Nov. 2010) / $1 billion by mid-Dec.2010 / 25 million sold (Aug‘2011) ★ Black Ops earns $360 million in first 24 hours (Harry Potter & the Deathly Hallows $154 million opening weekend) ★ Predecessor, Modern Warfare 2, Generates $1 Billion in 2 months (Academy Award winning Titanic generates $1 billion in 3 months) ★ MW2 = “largest army of players in the world” 8 million players in first 5 days / 25 million+ currently 8

"Ca$ual" gaming• FarmVille & CityVille = Facebook = breakout hits!• Monthly users =147+ million• Words with Friends - smartphone app = iPhone & Android• John Mayer tweets on October 5 2009 that Words With Friends “is the new Twitter”• 10 million downloads to date (Aug. 2011) 9

$how me the "bird$"• Angry Birds - Rovio •Released Dec09 for iOS only (iPhone / iPod Touch) • sales 1st yr = 50mil / 12mil iOS / 10mil Android • worldwide downloads = 500 million (Nov. 2011) • 125 active players monthly (Aug. 2011) • sell 1 million plush toys per month at $13+ each (Aug. 2011) 10

Video Game Ratings!? Schwarze ne gger v. ti on En te rt ai nmen t Merch an ts Ass oc ia U.S. Su preme Co urt, Fa ll 2010 --- st ores Th e law wou ld im po se $1,000 fi ne s on N r th at se ll vi olen t vide o games to pe1op le un de W 18. It de fi D O ne d vi olen t games Nas0 th os e “i n E 2 1 U ai la bl e to a av w hich th e ra nge of op ti onRs, J pl C K U T ayer in cl udes ki lli ng , m aiCO ing, di sm m em be ri ng EM im ag e of a hu m an E or se xu al ly as saul ti ngRan U SU “p at en tl y of fe ns iv e,” P be ing” in a way thU.S. is R at ap pe al s to mTin ors’ “dev ia nt or mor bid T H E in S te re st s” an d lack s “s er io us literar y, BY arti st ic, po lit ic al or sc ie nt if ic va lue.” [Adam Lip tak , N.Y. Times 11/2/10] Schwarzenegger v. Entertainment Merchants Association U.S. Supreme Court, argued Nov. 2010, ruling June 2011. wikipedia.org/wiki/Schwarzenegger_v._Entertainment_Merchants_Association 11 11

Gaming consolesget your exercise!➡ Nintendo Wii➡ Microsoft XBox 360➡ Sony PlayStation 3 / PlayStation 2➡ Library games ➡ Dance, Dance, Revolution ➡ Guitar Hero ➡ Wii Sports 12 12

Nintendo DS Lite - DSi - DS-XL - 3DS• Sales: U.S.= 49+ million / Worldwide= 136+ million / 400,000+ 3DS in ﬁrst week April 2011• WiFi• touch-screen• built-in microphone• games for all ages • memory building games for grown-ups (Big Brain Academy & Brian Age)• relatively affordable device & games • shop for used!• Library Programming: • Nintendogs • Super Mario Brothers • MarioKarts 13 13

Nintendo Wii• WiFi• wireless controllers / wired(!) sensor bar• games for all ages & interests• getting cheaper, new model in late 2011?• Library Programing: • WiiSports (golf, bowling, tennis, baseball) • MarioKarts team racing 14 14

SITES FOR MORE INFOLibrary Success Wiki - libraries share ideas that work!http://www.libsuccess.org/index.php?title=GamingPew Internet & American Life Project - non-partisan research foundationhttp://pewinternet.org/topics/Gaming.aspxMachinima - 3rd largest web channel on YouTube (after Vevo & WB music videos):17 million uniques visitors / month, equivalent to number of Pandora users (WSJ, 8/29/11)ESA - Gaming Industry - http://www.theesa.com/ESRB - Ratings - http://www.esrb.org/Board Game Geeks - everything about every board game ever:http://www.boardgamegeek.comMLS links for this workshop and more @: delicious.com/bibliotechy/gaming 15 15

Gaming and Your Library

by Scott Kehoe

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